Why people feel guilty about using effort-saving products when taking care of loved ones
- Written by: Ximena Garcia-Rada, Assistant Professor of Marketing, Texas A&M University
Does effort equal love?Cavan Images/Getty ImagesThe Research Brief is a short take about interesting academic work.
The big idea
People who care for friends, children or other loved ones may avoid products and services that make caregiving easier – such as ready-made meals – because they believe that doing so undermines their ability to...
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