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The Times Australia

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Is Google getting worse? Increased advertising and algorithm changes may make it harder to find what you're looking for

  • Written by: Mohiuddin Ahmed, Lecturer of Computing & Security, Edith Cowan University
Is Google getting worse? Increased advertising and algorithm changes may make it harder to find what you're looking forShutterstock

Over the past 25 years, the name “Google” has become synonymous with the idea of searching for anything online. In much the same way “to Hoover” means to use a vacuum cleaner, dictionaries have recognised “to Google” as meaning to undertake an online search using any available service.

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