The Times Media Kit

The Times Australia - TheTimes.com.au 

Advertising & Partnerships 2026

“Connecting brands with engaged Australian audiences”

Website: TheTimes.com.au

Contact: editor@thetimes.com.au 1300 660 660

ABOUT THE TIMES

The Times is a fast-growing Australian digital news platform delivering coverage across business, economy, current affairs, and lifestyle.

With a strong national readership and consistent daily traffic, The Times provides brands with direct access to a highly engaged Australian audience.

We specialise in:

• Current affairs & news

• Business & finance

• Economic insights

• Consumer trends

👉 Positioned as an accessible, high-frequency news platform for everyday Australians

AUDIENCE OVERVIEW

Monthly Reach

• 600,000+ monthly users

• 20,000+ daily readers

Geography

• 🇦🇺 Australia (primary audience)

• Strong presence in NSW, VIC, QLD

Audience Profile

• Age: 25–65

• Interests:

  • Finance & property

  • Small business

  • Cost of living

  • Travel & lifestyle

Engagement

• High repeat readership

• Strong organic traffic (SEO-driven)

• Growing returning visitor base

• Our content regularly features in Google Snippets

WHY ADVERTISE WITH THE TIMES

✔ Trusted Australian news platform
✔ Highly targeted national audience
✔ Flexible advertising formats
✔ Strong SEO visibility (long-tail traffic)
✔ Cost-effective vs major media networks

👉 We offer premium exposure without enterprise-level pricing

ADVERTISING OPTIONS

🔷 DISPLAY ADVERTISING

Homepage Banner (Premium)

• Top placement

• Maximum visibility

• Ideal for brand awareness

In-Article Banner

• Embedded within content

• High engagement placement

Sidebar Ads

• Persistent visibility across pages

💰 Pricing Guide:

• From $500 – $5,000/month depending on placement

🔷 SPONSORED ARTICLES (HIGH IMPACT)

Branded content written for your business

Includes:

• SEO-optimised article

• Permanent placement on site

• Social promotion (optional)

Best for:

• Brand storytelling

• Product promotion

• Authority building

💰 From $800 – $3,500 per article

🔷 FEATURED BUSINESS PLACEMENTS

• Homepage exposure

• Category placement (Finance, Travel, Business)

💰 From $1,500/month

🔷 CUSTOM CAMPAIGNS

We create tailored campaigns combining:

• Articles

• Display ads

• Featured placements

👉 Designed for maximum exposure and ROI

EXAMPLE CAMPAIGNS

Example 1 – Finance Brand

• Sponsored article

• Homepage banner (2 weeks)

👉 Result:

• Strong reader engagement

• Increased website traffic

Example 2 – Travel Business

• Featured article + category placement

👉 Result:

• Long-term SEO traffic

• Ongoing leads

MULTI-PLATFORM ADVANTAGE)

Through our network, brands can also access:

• TheTimes.au

• Men.com.au

• WeekendTimes.com.au

• TheBulletin.net.au

• Women.net.au

Plus 40 more websites.

👉 Offering expanded reach across multiple audiences

PRICING SUMMARY

👉 Custom packages available on request

WHY CLIENTS CHOOSE US

• Direct publisher access (no agency middleman)

• Faster campaign turnaround

• Flexible pricing

• Strong organic reach

👉 We focus on results, not just impressions

CONTACT

Advertising & Partnerships at The Times Australia

📧 editor@thetimes.com.au
🌐 www.thetimes.com.au

Call 1300 660 660 from within Australia