Drop of Sunshine | The perfect gift for that special someone this Valentine’s day
Drop of Sunshine: A Toast to Women, Our Connections & The Stories That Bring Us Together
Treasury Wine Estates (TWE), one of the world’s leading wine companies, has launched a new line of premium wines, Drop of Sunshine, in partnership with Candle Media’s Hello Sunshine – a multi-channel media company founded by Reese Witherspoon that puts women at the center of every story it creates, celebrates and discovers.
After recognising an opportunity for an authentic, female-focused wine brand, the women-led TWE team found the ultimate partner in Hello Sunshine, which was inspired by Hello Sunshine’s mission to shine a light on where women are now and empower them to chart a new path forward.
Sarah Harden, CEO of both Hello Sunshine and Candle Studios, Candle’s premium live action unit, shares her excitement about the partnership: “We partnered with Treasury Wine Estates’ award-winning winemakers and global team to create a wine that brings women together so they can share their stories and create meaningful connections. Drop of Sunshine is the result of a true collaboration, created with care to inspire bright moments of celebration and togetherness.”
Through year-long partnerships with the storytellers and changemakers behind The Home Edit, Reese’s Book Club (RBC), The Hello Sunshine Collective, The Bright Side, and many beloved film, television, and music projects, Drop of Sunshine will have the support to celebrate and inspire women.
This innovative line of lifestyle wines is a product of gathered data from test groups to understand what women truly want to see, drink, and enjoy through their wines. Stylistically, Drop of Sunshine wines were crafted to be approachable, balanced, and versatile, allowing moments of connection with or without food. All Drop of Sunshine wines are packaged in chic, elegant, and minimalistic glass bottles and designed sustainably with screwcaps on still wines and no foil on sparkling.
The range has initially launched with a Prosecco (RRP $20), Sauvignon Blanc (RRP $20) and Pinot Grigio (RRP $20) and is available now in leading national retailers.
To learn more about Drop of Sunshine, visit the website dropofsunshine.com and follow the brand @dropofsunshinewine (Instagram, Facebook) on social media.
About Drop of Sunshine
Drop of Sunshine is a female-led wine brand created in collaboration with American media company Hello Sunshine and the leading global wine company Treasury Wine Estates. Inspired by Hello Sunshine’s mission to change the narrative for women, Drop of Sunshine will have a warm and authentic ethos throughout the wine industry, pioneering an impactful movement for consumers and trade across the globe. The Drop of Sunshine team is focused on engaging women through community, connection and authenticity, embracing genuine experiences everyone can relate to. Meant to be enjoyed in uplifting social settings with family and friends, Drop of Sunshine seeks to encourage positive change and foster meaningful connections.
About Hello Sunshine
Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese's Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors and fellow members. Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business.
About Treasury Wine Estates
Treasury Wine Estates (TWE) is one of the world’s leading luxury and premium wine companies and is listed on the Australian Securities Exchange. TWE’s global, multi-regional sourcing model includes world class vineyard and production assets in internationally acclaimed winemaking regions including Barossa Valley and Coonawarra in Australia, Napa Valley and Paso Robles in the United States, Marlborough in New Zealand, Bordeaux in France, and Tuscany in Italy. The company has a strong focus on sustainability and building a brighter future for everyone who touches the business. TWE’s global portfolio is available in more than 70 countries and includes luxury and premium brands such as Penfolds, DAOU Vineyards, 19 Crimes, Pepperjack, Squealing Pig, Wynns, Matua, Beaulieu Vineyard, and Frank Family Vineyards. The company employs a global team of approximately 2,600 people, with its culture best expressed by the ‘TWE DNA’ – enabling team members to be courageous, bring their whole selves to work, and deliver together.
