With 37% of Aussie pet owners buying their furry friends birthday and Christmas presents, pet gifting continues to surge. Today’s pet parents are shopping with the same care and consideration they would for human loved ones, seeking gifts that deliver joy, enrichment and wellbeing. As a result, pet gifting has evolved beyond novelty, focusing instead on products that enhance everyday routines while catering to Australia’s active, outdoor-loving lifestyle. Leading the charge are thoughtfully designed products that blend enrichment with practicality. Trusted brands known for quality, innovation and pet-approved fun - PetSafe® and Kurgo - have everything you need to fill your pets stocking this year.

The PetSafe Busy Buddy® Cravin’ Corncob Treat Ring Dog Toy ($19.99) challenges dogs to work for their reward, providing valuable mental stimulation and helping prevent boredom during hot afternoons - it's perfect for keeping your dog engaged while you relax in the shade. This is a thoughtful gift option for pet parents looking to enrich their dog’s daily routine by encouraging problem-solving and independent play. 

When it’s time to step outside, it's crucial to keep pups cool and comfortable! The Kurgo Dog Core Cooling Vest ($102.99) uses evaporative cooling to help regulate body temperature, making it a smart gift for summer walks, outdoor play and travel. Designed to prevent overheating without restricting movement, it’s a practical solution for pet parents determined to keep their dogs safe and comfortable in the heat.

Make summer hikes easier for your furry friend with the Baxter Backpack. Designed for dogs weighing 13–39kg, it allows them to comfortably carry their own water and essentials while staying cool and well balanced on the move. Ideal for adventurous pups, it’s a practical yet thoughtful gift for day trips, beach walks and park outings - turning every summer adventure into a shared experience.