New Heineken Silver Launches: The smoothest beer in Australia
Heineken® is thrilled to announce the launch of Heineken® Silver, the brand’s biggest debut since the game-changing Heineken 0.0. Hitting the shelves in Australia this month, Heineken® Silver, known as 'the smoothest beer in Australia,' is set to transform the way Aussies enjoy their beer.
Heineken® Silver is all about that smooth taste, crafted to appeal to a wide range of tastes, with an impressively low bitterness level, particularly appealing to Millennials and Gen Z. With only 5 IBUs on the bitterness scale (compared to 19 IBUs for Heineken® Original), Heineken® Silver offers a refreshingly smooth taste. Plus, it’s 99% carb-free, aligning perfectly with the growing health and wellness trends in Australia.
"We are thrilled to introduce Heineken® Silver to the Australian market," said Dino Bozzone, Heineken® Country Manager. "This launch marks a significant milestone in our ongoing commitment to innovation and quality. This remarkable smoothness makes Heineken® Silver the perfect choice for those seeking a more refined beer experience without sacrificing the rich, refreshing taste Heineken® is known for.”
Heineken® Silver's arrival in Australia comes at a time when people are increasingly seeking out high-quality drinks that deliver on taste and smoothness. With its lower bitterness and exceptional smoothness, Heineken® Silver is poised to become a favourite among beer lovers, from casual drinkers to connoisseurs.
For more information head to https://www.heineken.com/
