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Can Queensland cash in on the NRL finals? It's all about 'event leveraging'

  • Written by: Sheranne Fairley, Associate professor, The University of Queensland
Can Queensland cash in on the NRL finals? It's all about 'event leveraging'

Queensland’s love of rugby league, and the fact the state isn’t in lockdown, has won it the right to host the 2021 NRL finals series.

But it was economic gains as much as love of the game that Premier Annastacia Pałaszczuk spruiked when announcing Queensland would host all eight finals games plus the grand final at...

Read more: Can Queensland cash in on the NRL finals? It's all about 'event leveraging'

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