The Times Australia
Google AI
Fashion and Beauty

.

Confidence Looks Good on You: Why Taking Shape Is Australia’s Go-To Brand for Curvy Fashion



Let’s talk about something that matters just as much as cut and colour: confidence. And if you’ve ever stood in a changeroom trying to squeeze into a "size-inclusive" dress that clearly wasn’t designed for your body, you know what I mean.

Thankfully, Taking Shape is changing the game — and not quietly.

This proudly Australian label has become the destination for fashion-forward women sized 12 to 30 who are tired of compromising. And here’s why: they design with curves in mind from the very first stitch.

Fashion That Celebrates Your Shape

Taking Shape doesn’t just scale up straight-size trends — they reimagine them. Their collections are thoughtfully tailored, beautifully made, and — perhaps most importantly — designed to make you feel amazing.

Whether you’re dressing for the boardroom, brunch, or beach, you’ll find styles that move with you, flatter you, and never try to "hide" your shape. Think:

  • Breezy cotton shirts and wide-leg pants for that effortless everyday look

  • Statement wrap dresses that love your waistline

  • Sleek, supportive leggings and layering essentials

  • Bold prints and rich colours that were made to stand out — just like you

Why We’re Obsessed

As someone who lives and breathes fashion, I’ve tried it all — and I can honestly say Taking Shape nails that perfect balance of form, function, and feel-good style. Their clothes don’t just fit — they flatter. And that makes all the difference.

What I especially love? Their dedication to community. Step into a Taking Shape boutique and you’ll find stylists who understand your body and are genuinely there to help you own your look.

Here’s What to Add to Cart First

  • Printed Tunics that pair perfectly with leggings or jeans

  • Soft Blazers that elevate any outfit without feeling stiff

  • Tummy Tuck Pants (yes, they’re as good as they sound)

  • And don’t sleep on their accessories — trust me

Final Word

Fashion should empower you, not shrink you. With Taking Shape, every piece is made to honour the body you have right now — no compromises, no apologies.

Ready to feel incredible in your clothes again?

👉 Start shopping at takingshape.com — your new favourite wardrobe awaits.

Times Magazine

Australia’s electric vehicle surge — EVs and hybrids hit record levels

Australians are increasingly embracing electric and hybrid cars, with 2025 shaping up as the str...

Tim Ayres on the AI rollout’s looming ‘bumps and glitches’

The federal government released its National AI Strategy[1] this week, confirming it has dropped...

Seven in Ten Australian Workers Say Employers Are Failing to Prepare Them for AI Future

As artificial intelligence (AI) accelerates across industries, a growing number of Australian work...

Mapping for Trucks: More Than Directions, It’s Optimisation

Daniel Antonello, General Manager Oceania, HERE Technologies At the end of June this year, Hampden ...

Can bigger-is-better ‘scaling laws’ keep AI improving forever? History says we can’t be too sure

OpenAI chief executive Sam Altman – perhaps the most prominent face of the artificial intellig...

A backlash against AI imagery in ads may have begun as brands promote ‘human-made’

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artifici...

The Times Features

Australia’s Coffee Culture Faces an Afternoon Rethink as New Research Reveals a Surprising Blind Spot

Australia’s celebrated coffee culture may be world‑class in the morning, but new research* sugge...

Reflections invests almost $1 million in Tumut River park to boost regional tourism

Reflections Holidays, the largest adventure holiday park group in New South Wales, has launched ...

Groundbreaking Trial: Fish Oil Slashes Heart Complications in Dialysis Patients

A significant development for patients undergoing dialysis for kidney failure—a group with an except...

Worried after sunscreen recalls? Here’s how to choose a safe one

Most of us know sunscreen is a key way[1] to protect areas of our skin not easily covered by c...

Buying a property soon? What predictions are out there for mortgage interest rates?

As Australians eye the property market, one of the biggest questions is where mortgage interest ...

Last-Minute Christmas Holiday Ideas for Sydney Families

Perfect escapes you can still book — without blowing the budget or travelling too far Christmas...

98 Lygon St Melbourne’s New Mediterranean Hideaway

Brunswick East has just picked up a serious summer upgrade. Neighbourhood favourite 98 Lygon St B...

How Australians can stay healthier for longer

Australians face a decade of poor health unless they close the gap between living longer and sta...

The Origin of Human Life — Is Intelligent Design Worth Taking Seriously?

For more than a century, the debate about how human life began has been framed as a binary: evol...