The Times Australia
Fisher and Paykel Appliances
Fashion and Beauty

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Confidence Looks Good on You: Why Taking Shape Is Australia’s Go-To Brand for Curvy Fashion



Let’s talk about something that matters just as much as cut and colour: confidence. And if you’ve ever stood in a changeroom trying to squeeze into a "size-inclusive" dress that clearly wasn’t designed for your body, you know what I mean.

Thankfully, Taking Shape is changing the game — and not quietly.

This proudly Australian label has become the destination for fashion-forward women sized 12 to 30 who are tired of compromising. And here’s why: they design with curves in mind from the very first stitch.

Fashion That Celebrates Your Shape

Taking Shape doesn’t just scale up straight-size trends — they reimagine them. Their collections are thoughtfully tailored, beautifully made, and — perhaps most importantly — designed to make you feel amazing.

Whether you’re dressing for the boardroom, brunch, or beach, you’ll find styles that move with you, flatter you, and never try to "hide" your shape. Think:

  • Breezy cotton shirts and wide-leg pants for that effortless everyday look

  • Statement wrap dresses that love your waistline

  • Sleek, supportive leggings and layering essentials

  • Bold prints and rich colours that were made to stand out — just like you

Why We’re Obsessed

As someone who lives and breathes fashion, I’ve tried it all — and I can honestly say Taking Shape nails that perfect balance of form, function, and feel-good style. Their clothes don’t just fit — they flatter. And that makes all the difference.

What I especially love? Their dedication to community. Step into a Taking Shape boutique and you’ll find stylists who understand your body and are genuinely there to help you own your look.

Here’s What to Add to Cart First

  • Printed Tunics that pair perfectly with leggings or jeans

  • Soft Blazers that elevate any outfit without feeling stiff

  • Tummy Tuck Pants (yes, they’re as good as they sound)

  • And don’t sleep on their accessories — trust me

Final Word

Fashion should empower you, not shrink you. With Taking Shape, every piece is made to honour the body you have right now — no compromises, no apologies.

Ready to feel incredible in your clothes again?

👉 Start shopping at takingshape.com — your new favourite wardrobe awaits.

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