Google AI
The Times Australia

Times Media Advertising

How businesses are adapting to suit the COVID-19 environment

  • Written by: Staff Reporter




The COVID-19 pandemic has literally turned the world on its head in a lot of ways. Most of us are no longer working like we’re used to, socialising like we’re used, or even exercising like we used to. But in all this uncertainty, what is incredible to see is how businesses around Australia are flexing their agile muscles and flipping the way they do things in order to still meet their consumer and staff needs. 


Proving that necessity is the mother of invention, here are just a few examples of great businesses which are going virtual and how you can take best advantage of it.

 

In the classroom

With many of us working at home now whilst also juggling home-schooling or bored kids, we’re all in the market for educational and creative activities to keep them occupied while we can get on with other things. The internet is full of great options for online learning, movement and creativity. Australian children’s activities platform Skills and Thrills is offering new online camps which are live streamed by tutors and also interactive, so kids feel involved and can have their questions answered then and there. The Cosmic Kids Yoga app is another great one to try for some mindful, physical activity to keep the little ones entertained while you put a round of laundry on or fire off a few emails. 


In the kitchen

So much of what we miss is about food… We miss eating out whenever we feel like it, meeting a friend at a café, and even things like cooking classes and in-person workshops are off the cards for a while. Thermomix, the smart, connected kitchen appliance we all want, has pivoted its business model to become an answer to all the above. First up: you can easily create pretty much any recipe you desire thanks to its Guided Cooking functionality and abundant recipe platform. Yes, no change there. What has changed is that you can also experience Thermomix virtually, through their Virtual Cooking Experiences, Virtual Cooking Classes and the Thermomix Kitchen Facebook Live series. These are online social events Thermomix is offering free of charge for anyone who either wants to see Thermomix in action or is keen to keep upskilling in the kitchen. The menus and skills shown are diverse and really wide-ranging, so it’s worth following their Facebook page for updates. Sounds like a great activity to enjoy over a (virtual) wine with friends!


At the gym

We might not be able to actually go to the gym at the moment, but that doesn’t mean we can’t do a fitness class or practice yoga with our friends. Gyms, pilates and yoga centres and fitness studios around the country are now offering classes and fitness programs online. These can also end up being cheaper than a usual gym membership. Just a few examples we really love are: Keep It Cleaner, which has launched a virtual gym with free classes and no equipment needed, while Twisting Fish Yoga in Perth is offering live streamed classes by donation. Aussie actor, Chris Hemsworth, has also recently announced he is offering a free six-week trial of his fitness app, Centr


Over a glass of wine

These businesses aren’t new but they're really coming into their own right now and are worth knowing about. Online platforms such as Zoom, Houseparty and even WhatsApp group video chats are all options worth considering if you’d like to keep your social life happening whilst we’re in social lockdown. They’re all free, so it’s just a matter of choosing which one most works for you and inviting some friends to come join you. Houseparty is a fun one as it includes options to play games and quizzes too. 


It is really incredible how businesses around Australia and the world are pivoting and changing the way they operate around the coronavirus and what it means for each of us. Follow the @WeAreOpenNow account on Instagram to find out about more local businesses still operating in your area so you can choose to support local. Additionally, Australian motivational speaker and author, Turia Pitt, started the 'Spend With Them' movement to support local businesses following the bushfire crisis earlier this year and has now announced the initiative will be spotlighting businesses impacted by the COVID-19 outbreak. So that’s well worth taking a look at too.

Business Times

Barbeques Galore collapse - BBQs, branding and the battle for Aus…

For decades, the Australian backyard barbecue was almost a national institution. Weekend gatherings, summer cricket, family...

“People Are Spending Less”: Small Businesses Feel Australia’s Eco…

Sometimes the real state of the economy is not found in Treasury papers, Reserve Bank statements or political speeches. So...

Small Business Owners Say Confidence Is Falling Across Australia

Australia’s small business sector has long been described as the backbone of the national economy. From cafes and retailers...

The Times Features

SpaceX goes public: how Australians can invest in Elon …

One of the most anticipated share market listings in history is about to take place, with Elon Mus...

Property markets react to budget signals before laws ar…

Australia’s property market has already begun reacting to the federal budget announcements despite...

The evolution of bread in Australia: from basic staple …

For generations, bread was one of the simplest and most affordable foods in Australia. A loaf sat...

Australian football fan Forest Robinson scores a Champi…

A solo competition trip to Budapest became a night in Heineken’s Skybox and pitchside celebrations a...

Why fit matters more than fashion

Fashion changes constantly. Colours come and go. Trends rise and disappear. One year oversized cl...

Why Your Backyard Pool Is One of the Best Investments Y…

The Gold Coast backyard has always punched above its weight. Long summers, reliable sunshine and a c...

Whole-Home Climate Control in Australia: What Homeowner…

If you are weighing up how to heat and cool your whole home with one system, ducted reverse-cycle ...

From School Excursions to Sophistication: How Canberra …

For many Australians, memories of Canberra are permanently tied to a Year 6 school excursion. Most...

McDonald’s Australia keeps innovating as Red Bull lands…

For decades, McDonald’s Australia has been associated with burgers, fries, coffee and soft drinks...