Google AI
The Times Australia

Times Media

73% of Australian Households Own Pets: Lefant M3L Launches Locally to Meet High-Demand Cleaning Needs

  • Written by: Times Media



Australia remains one of the world’s largest pet-owning nations, and the trend continues to strengthen. According to the
Pets in Australia: A National Survey of Pets and People 2025 released by Animal Medicines Australia, approximately 73% of Australian households now own pets, with 49% owning at least one dog. As more families embrace pet companionship, the need for reliable, low-maintenance home-cleaning solutions has grown—particularly those capable of handling shedding, food debris, and everyday dirt brought in from outdoors.

Lefant M3L Arrives in Australia

Against this backdrop, Lefant has introduced the M3L 3-in-1 vacuum, sweep and mop robot to the Australian market. Designed with common Australian home layouts in mind—including open-plan living areas, mixed flooring, and medium-to-large room sizes—the M3L provides an automated, practical option for households seeking consistent floor cleaning without complex operation or high maintenance.

Compact Body with High Coverage Cleaning

A key consideration for Australian consumers is whether a robot vacuum can reach under low-profile furniture such as sofas, beds, and media units. With a 320mm width and 97mm height, the M3L is built to access these areas, helping reduce missed spots where dust and pet hair accumulate. Its 190° PSD wide-angle sensing system detects obstacles, slows near furniture, and plans smoother routes, maintaining a more continuous cleaning workflow—especially useful in homes with multiple rooms or open layouts.

Powerful Performance for Pet Households

For households with shedding pets, the M3L offers 12,000Pa of suction power and an anti-tangle brush, effectively removing hair from carpets and fine particles from hard floors. Dual rotating mop pads allow vacuuming and mopping in a single run, addressing paw prints, food spills, and dust in high-traffic areas.

Overseas users have praised its performance, noting:

“The M3L picks up pet hair much more effectively than my previous robot, and it reaches under the sofa where most robots get stuck.”
“I like that the vacuuming and mopping can be done in one go. It saves me a lot of time, especially with kids and pets running around.”
“The compact size makes a big difference in small apartments. It cleans under the bed, which is usually a forgotten area.”

These insights from international markets provide an early indication of how the M3L may support Australian households.

Auto Lift, Low Noise and Seamless Surface Adaptation

The M3L includes a 9mm auto-lift mechanism to transition smoothly over carpet edges and small thresholds without manual intervention. Optimized noise control allows quiet operation during nighttime or early hours, reducing disturbance for families and pets.

Smart App and Voice Control

For users who prefer automation, the M3L integrates app control and popular voice assistants. Cleaning schedules, zone settings, and no-go areas can be managed remotely, offering convenience for busy households balancing work and family routines.

Black Friday Launch with Limited-Time Deals on AliExpress Australia

The Lefant M3L becomes available in Australia during the Black Friday season, accompanied by a limited-time promotional offer on AliExpress Australia. The launch aims to provide local consumers—particularly pet owners seeking a higher standard of everyday floor cleanliness—with an accessible entry point into smart home cleaning.

Purchase Link:
https://www.aliexpress.com/item/1005009862701997.html

About Lefant

Founded in 2011, Lefant specializes in intelligent robotic cleaning solutions, integrating R&D, product design, manufacturing, and global distribution. Focusing on practical, reliable, and easy-to-use products, Lefant aims to simplify everyday living. Today, Lefant robots are used in over four million homes worldwide, continually driving innovation in smart home cleaning technology.

Media Contact:
Lily Ye
marketingkr@lefant.life

Times Magazine

BYD Shark 6 v Toyota LandCruiser 300: can new technology defeat an Australian legend?

The BYD Shark 6 and Toyota LandCruiser 300 Series may appear to belong in different vehicle catego...

Australia Needs Permission Budgets for AI Agents

The Times recently argued that Australia should keep building the data centres the AI economy requ...

Nikon Is Developing Nine New Cinema Lenses and a Major ZR Firmware Update

Nikon is developing a new series of nine NIKKOR Z CINEMA T1.9 VV cinema lenses, designed for cinem...

Technology

Australia Needs Permission Budgets …

The Times recently argued that Australia should keep building the data centres the AI economy requ...

Local News

Fitstop Global Games to Bring 1,000…

The Australian-born fitness brand is bringing its global competition home, with athletes from across...

Culture

The Silent Health Crisis: Why 27% of Female D…

Medical experts issue an urgent wake-up call for Women’s Health Week, revealing how everyday delay t...

Travel

School holiday pricing: fair market economics…

Every Australian family with school-aged children knows the pattern. Look at an airfare, hotel ro...

The Times Features

The Silent Health Crisis: Why 27% of Female Deaths Are …

Medical experts issue an urgent wake-up call for Women’s Health Week, revealing how everyday delay t...

Grill'd Wraps Up Lunch With Biggest Menu Expansion…

After more than two decades spent perfecting burgers, Grill'd is entering new territory. The Aust...

Two Years Later — a love story that quietly asks what r…

Two Years Later looks, initially, like a romantic television series. It is considerably more inte...