The Times Australia
News From Asia

.

X Pay and STOREBERRY form a Strategic Alliance to Revolutionize Local E-Commerce Payments and Drive Sustainable Growth

HONG KONG SAR - Media OutReach Newswire - 9 April 2025 - X Pay, the local leader in "Buy Now, Pay Later" solutions, is pleased to announce a landmark strategic partnership with STOREBERRY, Hong Kong's fast-growing omnichannel commerce platform.

"Our partnership with STOREBERRY marks a significant advancement in payment innovation for Hong Kong's retail sector. The 'Online Price Divider' not only makes high-value purchases more accessible but also provides merchants with a powerful tool to boost sales and enhance customer loyalty. Through seamless integration with STOREBERRY's ecosystem, we've tailored a smooth payment experience to meet the rapidly evolving demands of the market," said Margaret Ng, Head of X Pay.

X Pay and STOREBERRY form a Strategic Alliance to Revolutionize Local E-Commerce Payments and Drive Sustainable Growth.

This alliance positions both companies at the forefront of digital retail innovation, combining X Pay's rare and market-leading "Price Divider Function"—a breakthrough that empowers consumers to split high-value purchases into manageable payments—with STOREBERRY's comprehensive online-merge-offline (OMO) ecosystem. "Our collaboration with X Pay takes our omnichannel capabilities to new heights, creating a seamlessly integrated online-offline retail approach. This partnership helps merchants manage sales more easily and elevate the customer experience. X Pay's flexible payment solutions enhance our platform's growth potential, enabling more SMEs to expand their online businesses effortlessly and improve the convenience and efficiency of existing payment processes. Together, we're setting a bold new benchmark for Hong Kong's retail industry," said Cyrus So, Founder of STOREBERRY.

Key Announcements:

  • Pioneering "Online Price Divider" Innovation:
    X Pay and STOREBERRY distinguish themselves by offering a market-rare "Online Price Divider" allowing consumers to split high-value purchases into manageable payments. This innovative solution enables consumers to manage high-ticket purchases easily and helps merchants unlock larger basket sizes through strategic marketing in their online stores. X Pay collaborates with STOREBERRY to address the evolving needs of Hong Kong's maturing e-commerce market, setting a new industry standard.
  • Local "Buy Now, Pay Later" Market Leadership:
    With its proven track record, X Pay has emerged as the premier local "Buy Now, Pay Later" solution. Its seamless, flexible payment options drive high-value transactions, significantly benefiting merchants and consumers and reinforcing its competitive edge in digital payment.
  • Rising Demand for Flexible Payments:
    With a rising demand for flexible installments, X Pay will launch innovative installment plans starting in mid-2025, featuring 6-month, 9-month, and 12-month payment options. This move not only brings more flexible payment options to premium online shopping but also paves the way for sustainable revenue growth in the future.
By merging cutting-edge payment technology with a robust e-commerce framework, X Pay and STOREBERRY are set to redefine Hong Kong's digital retail landscape. This strategic alliance creates significant value for merchants and consumers in a market poised for sustainable growth.


Hashtag: #XPay

The issuer is solely responsible for the content of this announcement.

About X Pay

, a top "Buy Now, Pay Later" payment platform in Hong Kong, is part of Zero Fintech Group Limited (Stock Code: 0093.HK) and operates under X Wallet App, offering a complete mobile payment solution for your business.

About STOREBERRY

is a fast-growing omnichannel commerce retail platform designed to help businesses of all sizes create, manage, and scale their online stores effortlessly. By delivering a fully integrated Online-Merge-Offline (OMO) retail solution, STOREBERRY enables retailers to connect their online and offline operations seamlessly. The platform combines a robust cloud-based Point-of-Sale (POS) system, centralized inventory management, and an advanced customer relationship management (CRM) tool into one unified ecosystem. With STOREBERRY's comprehensive suite of tools, merchants can:

  • No coding required — retailers can quickly upload product images with drag-and-drop to set up their online stores. Branded mobile app available as an add-on.
  • Leverage social commerce tools to engage customers and boost sales, including Facebook live streaming with automated comment-to-order functionality.
  • Deliver a seamless omnichannel experience by integrating inventory, membership, sales, and CRM data across physical and digital channels.
  • Streamline operations with real-time inventory synchronization and multi-location tracking.
  • Enhance customer loyalty through an integrated CRM and loyalty program that supports personalized engagement and reward strategies.
  • Flexible plans designed for retailers of all industries — no GMV commission, no hidden charges, and reliable technical support via WhatsApp or phone.

Times Magazine

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Times Features

Duke of Dural to Get Rooftop Bar as New Owners Invest in Venue Upgrade

The Duke of Dural, in Sydney’s north-west, is set for a major uplift under new ownership, following its acquisition by hospitality group Good Beer Company this week. Led by resp...

Prefab’s Second Life: Why Australia’s Backyard Boom Needs a Circular Makeover

The humble granny flat is being reimagined not just as a fix for housing shortages, but as a cornerstone of circular, factory-built architecture. But are our systems ready to s...

Melbourne’s Burglary Boom: Break-Ins Surge Nearly 25%

Victorian homeowners are being warned to act now, as rising break-ins and falling arrest rates paint a worrying picture for suburban safety. Melbourne residents are facing an ...

Exploring the Curriculum at a Modern Junior School in Melbourne

Key Highlights The curriculum at junior schools emphasises whole-person development, catering to children’s physical, emotional, and intellectual needs. It ensures early year...

Distressed by all the bad news? Here’s how to stay informed but still look after yourself

If you’re feeling like the news is particularly bad at the moment, you’re not alone. But many of us can’t look away – and don’t want to. Engaging with news can help us make ...

The Role of Your GP in Creating a Chronic Disease Management Plan That Works

Living with a long-term condition, whether that is diabetes, asthma, arthritis or heart disease, means making hundreds of small decisions every day. You plan your diet against m...