The Times Australia
News From Asia

.

Victoria Dockside in Hong Kong Draws Incredible Crowds with the Globally Acclaimed "100% Doraemon & Friends" Exhibition, Stimulating Hong Kong’s Economy and Retail Vitality

“Cultural Commerce” experience at K11 MUSEA fuels 10% surge in tourist spending

HONG KONG SAR - Media OutReach Newswire - 12 August 2024 - Victoria Dockside, K11 Art and Cultural District in Hong Kong, shone brightly again as the global debut stage of a world-class mega event – the highly anticipated "100% DORAEMON & FRIENDS" exhibition, presented by creative brand AllRightsReserved (ARR) in collaboration with Fujiko Pro.

Sustaining the visitor arrivals surge in the first half of 2024 according to the Hong Kong Government, the pioneering cultural-retail landmark K11 MUSEA, located at the heart of Victoria Dockside, achieved a record-high single-day footfall of the year with nearly 40% surge through strings of curated cultural programming and luxury retail experience. Complemented by its "Wondrous Summer – 100 Reimagined Childhood Experiences" campaign, consumer membership rose to new heights, boosting food and beverage and retail sales up by nearly 30% and tourists' sales increased by 10%. As international visitation continues trending upwards in Hong Kong, the resounding success of K11 MUSEA's "Cultural Commerce" model is poised to play a pivotal role in stimulating Hong Kong's economy and infusing new vitality into Hong Kong's tourism and retail scene.

Following the global debut of the “100% DORAEMON & FRIENDS” exhibition, footfall at K11 MUSEA surged nearly 40% compared to pre-exhibition levels, setting a new single-day record for the year.
Following the global debut of the “100% DORAEMON & FRIENDS” exhibition, footfall at K11 MUSEA surged nearly 40% compared to pre-exhibition levels, setting a new single-day record for the year.

The long-awaited "100% DORAEMON & FRIENDS" exhibition was a huge success. According to the organisers, all exhibition areas, the Avenue of Stars, including the retail and cultural areas, reached the milestone with over 5 million visitors, as of August 11. The exhibition was unveiled at Victoria Dockside, K11 Art and Cultural District, on 13 July and will run until 11 August (Ticketed exhibition open until 18 August). The monumental global debut features the world's tallest Doraemon inflatable sculpture towering 12 metres alongside more than 30 life-sized Doraemon sculptures.

Additionally, K11 MUSEA embraced the anime character's 'anywhere door' concept to invite visitors on a journey of whimsy and wonder with its "Wondrous Summer – 100 Reimagined Childhood Experiences" campaign, offering 100 reimagined art and culture experiences to celebrate childhood nostalgia, including the "100% DORAEMON & FRIENDS Café" – a limited-time, Hong Kong-exclusive Doraemon-themed café at Artisan Lounge by LUBUDS, which quickly became a sensation, with online reservations filling up rapidly and receiving an overwhelmingly positive response.

As the ultimate destination for luxury fashion connoisseurs and culture aficionados, K11 MUSEA has solidified the city's status as an international fashion hub by introducing international luxury brand pop-up stores and captivating customers with unparalleled cultural experiences. Highlights include the Asia debut of Chloé's "The Beginning" pop-up, the Hong Kong exclusive "Italian Garden" pop-up from Tod's, and the exclusive Swatch MoonSwatch exhibition sphere. Additionally, benefitting from its unique and diverse tenant mix, K11 MUSEA offers a kaleidoscope of experiences that cater to a wide range of visitors from families, cultural lovers and the younger generation, namely the "Journey with Minerals" exhibition and edutaining programs presented by L'ÉCOLE, School of Jewellery Arts, supported by Van Cleef & Arpels; the Petit Bazaar DIY Summer Crown Workshop; PURE's Kids & Family Yoga classes; LEGOLAND® Discovery Centre Hong Kong's LEGO® creative workshop "Z-Blob Rescue Rush"; and an oversized onigiri-making workshop with Oniku Kappo Jikon. K11 MUSEA will continue to elevate the district and Hong Kong's appeal to visitors around the world.
Hashtag: #K11

The issuer is solely responsible for the content of this announcement.

K11 Group

K11 Group is a global cultural brand founded in 2008 by renowned entrepreneur Dr Adrian Cheng. The company's unique and original business model, "Cultural Commerce", blends culture, art, and commerce to create an ecosystem that caters to all walks of life. Based in Hong Kong, the Group has established a significant presence in Greater China. Upholding its core values of Art, People, and Nature, the Group aims to democratise art, incubate cultural talents, advocate sustainable development, and create a global identity for Chinese millennials. In addition to its groundbreaking multi-development project in Hong Kong, Victoria Dockside, K11 Art & Cultural District, the Group operates a wide range of businesses, including retail, workplace, hospitality, and luxury residence.

Looking ahead to the future, K11 Group is expected to attain a footprint of 38 projects with an approximate GFA of 3 million square meters in 12 cities across Greater China upon completion, and it continues setting new standards in "Cultural Commerce".

Times Magazine

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

The Times Features

Flipping vs. Holding: Which Investment Strategy Is Right for You?

Are you wondering whether flipping a property or holding onto it is the better investment strategy? The answer isn’t one-size-fits-all. Both strategies have distinct advantages a...

Why Everyone's Talking About Sea Moss - And Should You Try It Too?

Sea moss - a humble marine plant that’s been used for centuries - is making a major comeback in modern wellness circles. And it’s not just a trend. With growing interest from athle...

A Guide to Smarter Real Estate Accounting: What You Might Be Overlooking

Real estate accounting can be a complex terrain, even for experienced investors and property managers. From tracking rental income to managing property expenses, the financial in...

What Is the Dreamtime? Understanding Aboriginal Creation Stories Through Art

Aboriginal culture is built on the deep and important meaning of Dreamtime, which links beliefs and history with the elements that make life. It’s not just myths; the Dreamtime i...

How Short-Term Lenders Offer Long-Lasting Benefits in Australia

In the world of personal and business finance, short-term lenders are often viewed as temporary fixes—quick solutions for urgent cash needs. However, in Australia, short-term len...

Why School Breaks Are the Perfect Time to Build Real Game Skills

School holidays provide uninterrupted time to focus on individual skill development Players often return sharper and more confident after structured break-time training Holid...