The Times Australia
Fisher and Paykel Appliances
News From Asia

.

Lee Kum Kee Sponsors the 9th World Championship of Chinese Cuisine

VANCOUVER, CANADA - Media OutReach Newswire - 14 May 2024 - Lee Kum Kee will be the exclusive condiment sponsor of the 9th World Championship of Chinese Cuisine (WCCC), to be held from 21-23 May at the PNE Forum in Vancouver, Canada.

The World Federation of Chinese Catering Industry is organising the event in partnership with the Canada Catering Association.

Lee Kum Kee will be the exclusive condiment sponsor of the 9th World Championship of Chinese Cuisine.
Lee Kum Kee will be the exclusive condiment sponsor of the 9th World Championship of Chinese Cuisine.

As the world's most recognised name in Asian sauces and condiments, Lee Kum Kee is committed to a mission of promoting Chinese culinary culture worldwide. Lee Kum Kee will showcase an array of its high-quality sauce products, inspiring participating chefs to create unique and delicious dishes.

This edition of the championship is an exciting milestone as it will be hosted in Vancouver for the first time. Over 70 teams from different countries and regions will demonstrate their exceptional skill as they compete for the prestigious Lee Kum Kee World Championship of Chinese Cuisine Grand Gold Award. The event will also foster meaningful cultural exchange among contestants and spectators alike.

Visitors to the three-day event can also drop by a Lee Kum Kee booth to browse its diverse range of sauce products. Each visitor will have a chance to receive a goodie bag with selected Lee Kum Kee sauces and recipes, allowing them to bring home the rich flavours of Asia.

Launched in Shanghai, China, in 1992, the WCCC is a prestigious event that showcases the finest culinary skills and Chinese gastronomic culture while facilitating international exchange. It has earned the reputation of being the "Olympics of Chinese cuisine". With the latest edition building upon the success of previous events in Rotterdam, Singapore, Beijing, Shanghai, Guangzhou, Kuala Lumpur and Tokyo, WCCC continues to attract attention from around the world.

Hashtag: #LEEKUMKEE #LKK #WCCC2024



The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee

Lee Kum Kee was established in 1888 when its founder, Lee Kum Sheung created his own oyster sauce in Nanshui, Zhuhai, Guangdong Province, China. With a glorious history of over 135 years, Lee Kum Kee has become an international household name as well as a symbol of quality and trust. Today, it offers more than 300 types of sauces and condiments in over 100 countries and regions.

Visit our corporate website for more information:

About the World Championship of Chinese Cuisine

The World Championship of Chinese Cuisine is organised by the World Federation of Chinese Catering Industry every four years. It is a prestigious event that showcases fine culinary skills and Chinese gastronomic culture while facilitating international exchange. Since its inaugural edition in Shanghai, China in 1992, it has earned the reputation of being the "Olympics of Chinese cuisine".

Visit the event's website for more information:

Active Wear

Times Magazine

Myer celebrates 70 years of Christmas windows magic with the LEGO Group

To mark the 70th anniversary of the Myer Christmas Windows, Australia’s favourite department store...

Kindness Tops the List: New Survey Reveals Australia’s Defining Value

Commentary from Kath Koschel, founder of Kindness Factory.  In a time where headlines are dominat...

In 2024, the climate crisis worsened in all ways. But we can still limit warming with bold action

Climate change has been on the world’s radar for decades[1]. Predictions made by scientists at...

End-of-Life Planning: Why Talking About Death With Family Makes Funeral Planning Easier

I spend a lot of time talking about death. Not in a morbid, gloomy way—but in the same way we d...

YepAI Joins Victoria's AI Trade Mission to Singapore for Big Data & AI World Asia 2025

YepAI, a Melbourne-based leader in enterprise artificial intelligence solutions, announced today...

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an onli...

The Times Features

Myer celebrates 70 years of Christmas windows magic with the LEGO Group

To mark the 70th anniversary of the Myer Christmas Windows, Australia’s favourite department store...

Pharmac wants to trim its controversial medicines waiting list – no list at all might be better

New Zealand’s drug-buying agency Pharmac is currently consulting[1] on a change to how it mana...

NRMA Partnership Unlocks Cinema and Hotel Discounts

My NRMA Rewards, one of Australia’s largest membership and benefits programs, has announced a ne...

Restaurants to visit in St Kilda and South Yarra

Here are six highly-recommended restaurants split between the seaside suburb of St Kilda and the...

The Year of Actually Doing It

There’s something about the week between Christmas and New Year’s that makes us all pause and re...

Jetstar to start flying Sunshine Coast to Singapore Via Bali With Prices Starting At $199

The Sunshine Coast is set to make history, with Jetstar today announcing the launch of direct fl...

Why Melbourne Families Are Choosing Custom Home Builders Over Volume Builders

Across Melbourne’s growing suburbs, families are re-evaluating how they build their dream homes...

Australian Startup Business Operators Should Make Connections with Asian Enterprises — That Is Where Their Future Lies

In the rapidly shifting global economy, Australian startups are increasingly finding that their ...

How early is too early’ for Hot Cross Buns to hit supermarket and bakery shelves

Every year, Australians find themselves in the middle of the nation’s most delicious dilemmas - ...