The Times Australia
Fashion and Beauty

.
Men's Weekly

.

The Work of Gosha Rubchinskiy: Fashion, Culture, and Youth



From Designer to Cultural Architect


Gosha Rubchinskiy is not just a fashion designer—he's a cultural force. Born in Moscow in 1984, Rubchinskiy began his career in fashion in the early 2000s, but he quickly expanded his scope. His work spans clothing, photography, film, and youth-focused creative projects. Every piece he creates connects to his main theme: Russian youth and their place in a changing world.

The Gosha Rubchinskiy Brand


Rubchinskiy launched his self-titled brand https://gosharubchinskiy.com/  in 2008. His early collections centered on post-Soviet identity—raw, nostalgic, and anti-mainstream. He used real kids from Moscow’s underground scenes as models and chose gritty, urban backdrops for his shows and campaigns. His designs feature sportswear, military silhouettes, and bold Cyrillic lettering. He wasn’t just making clothes—he was documenting a generation.

Global Reach with Comme des Garçons


His brand grew internationally after partnering with Comme des Garçons. With their support, Rubchinskiy had access to global production and retail while keeping full creative control. This allowed him to show collections in Paris, Florence, and Kaliningrad, all while staying rooted in Russian culture. He brought something fresh to global streetwear—Eastern European realism.

Creative Collaborations


Rubchinskiy has worked with some of the biggest names in fashion:

  • Burberry: A reimagining of British classics through a Russian lens.

  • Adidas: Athletic wear fused with 90s nostalgia.

  • Levi’s and Dr. Martens: Street staples with his unique aesthetic.

These collaborations allowed him to bridge East and West and expand his influence far beyond Russia.

Photography and Film Work


Outside of fashion, Rubchinskiy is a serious photographer and filmmaker. He’s published several photo books, often focused on Russian teenagers. His film projects explore identity, masculinity, and youth culture—mirroring the stories told through his clothing. This work is central to his artistic identity.

PACCBET: A New Direction


In 2018, Rubchinskiy stepped back from seasonal collections and launched PACCBET (pronounced "rassvet", meaning "sunrise"). Co-founded with professional skater Tolia Titaev, PACCBET is a skatewear brand that mixes fashion, street culture, and community projects. It reflects his continued focus on youth, subcultures, and creative freedom.

Community and Subculture Building

 More than just a designer, Rubchinskiy builds scenes. He brings together skaters, musicians, and artists from Russia and beyond. His events, zines, and brand projects create platforms for youth expression. Through PACCBET and other ventures, he supports emerging talent and keeps the spotlight on independent creativity.

Conclusion: More Than Fashion


Gosha Rubchinskiy’s work is about more than clothing. It’s about voice, place, and identity. Whether through a fashion show, a photo book, or a skateboarding project, he continues to give Russian youth a way to be seen—and heard—on a global stage.

Times Magazine

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Science Behind Reverse Osmosis and Why It Matters

What is reverse osmosis? Reverse osmosis (RO) is a water purification process that removes contaminants by forcing water through a semi-permeable membrane. This membrane allows only water molecules to pass through while blocking impurities such as...

Foodbank Queensland celebrates local hero for National Volunteer Week

Stephen Carey is a bit bananas.   He splits his time between his insurance broker business, caring for his young family, and volunteering for Foodbank Queensland one day a week. He’s even run the Bridge to Brisbane in a banana suit to raise mon...

Senior of the Year Nominations Open

The Allan Labor Government is encouraging all Victorians to recognise the valuable contributions of older members of our community by nominating them for the 2025 Victorian Senior of the Year Awards.  Minister for Ageing Ingrid Stitt today annou...

CNC Machining Meets Stage Design - Black Swan State Theatre Company & Tommotek

When artistry meets precision engineering, incredible things happen. That’s exactly what unfolded when Tommotek worked alongside the Black Swan State Theatre Company on several of their innovative stage productions. With tight deadlines and intrica...

Uniden Baby Video Monitor Review

Uniden has released another award-winning product as part of their ‘Baby Watch’ series. The BW4501 Baby Monitor is an easy to use camera for keeping eyes and ears on your little one. The camera is easy to set up and can be mounted to the wall or a...

The Times Features

Running Across Australia: What Really Holds the Body Together?

How William Goodge’s 3,800km run reveals the connection between movement, mindset, and mental resilience As a business owner, I’ve come to realise that the biggest wins rarely c...

Telehealth is Transforming Healthcare Services in Australia

It has traditionally not been easy to access timely healthcare in Australia, particularly for people who live in remote areas. Many of them spend hours on the road just to see a...

Launchd Acquires Huume, Strengthening Creative Firepower Across Talent-Led Marketing

Launchd, a leader in talent, technology and brand partnerships, has announced its acquisition of influencer talent management agency Huume from IZEA. The move comes as the medi...

Vietnam's "Gold Coast" Emerges as Extraordinary Investment Frontier and Australian Inspired Way of Life

$2 Billion super-city in Vung Tau set to replicate Australia's Gold Coast success story A culturally metamorphic development aptly named "Gold Coast" is set to reshape Vietna...

Choosing the Wrong Agent Is the #1 Regret Among Aussie Property Sellers

Selling your home is often one of the largest financial transactions you’ll make, and for many Australians, it’s also one of the most emotional. A new survey of Australian home se...

Travel Insurance for Families: What Does it Cover and Why it’s Essential

Planning a family trip is exciting, but unexpected mishaps can turn your dream vacation into a stressful ordeal. That’s where travel insurance comes in—it’s your safety net when ...