Tassie’s best pie enters NSW with the launch National Pies’ new fresh range
- Written by: The Times
Fresh from Tasmanian Bakeries in Hobart, National Pies has just delivered Tassie’s best-selling pie to the ready meals aisles of Woolworths stores across NSW.
The delicious roll out includes twin packs of Classic Beef and Curried Chicken Pies, Little Beef Pies and Little Sausage Rolls—baked fresh daily and ready in just 15 minutes in the oven or 12 minutes in the air fryer.
Tasmanian Bakeries CEO Geraldine Tebbutt said that providing the National Pies fresh range to NSW customers ensures more pie lovers can conveniently enjoy this Aussie-loved staple as an easy meal option.
“We know Sydneysiders are looking for fast and easy meal solutions that don’t compromise on flavour. This range brings that fresh, bakery-style experience to everyday moments, whether it’s a quick lunch at work or a simple dinner at home,” Geraldine said.
“With an estimated three million meat pie lovers, NSW has the largest population of pie eaters in Australia—accounting for 31% of the nation’s total. That’s why we’re proud to launch our National Pies fresh in the ready meals aisle. From Byron Bay to Wollongong, pie lovers can now enjoy our pies made with 100% Tasmanian chicken and 100% Australian beef.
“National Pies is an iconic heritage brand in Tasmania that has been baking fresh pies daily in Hobart since 1942. Our pies have become part of the fabric there and to share a little slice of the Apple Isle, we’re giving one lucky winner the chance to experience it for themselves – with a trip to Tassie up for grabs on our socials.”
Tasmanian Bakeries uses a unique air-removal technology in its packaging that keeps its pies bakery-fresh for longer. This innovation means National Pies can be delivered straight from the Hobart bakery to Sydney’s ready meal aisles without ever being frozen, allowing for a longer fridge-life and a super quick baking time.
To show the ease and convenience of the fresh range, National Pies created a variety of 15-minute playlists of pie-related tunes to enjoy while waiting for your pie to bake. In addition, the company is launching an extensive campaign to promote the range which delivers bakery-quality taste with everyday convenience.
National Pies products are now available in every Australian city through Woolworths nationwide, selected Coles supermarkets, and many independent retailers such as IGA and Food Works. They are also served hot in select Bunnings Café & Cart locations and Muffin Break stores.
For more information on National Pies products, visit tasmanianbakeries.com.au or follow National Pies on Facebook and Instagram. Check out the National Pies playlist on Spotify.
