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Sex and lies are used to sell vapes online. Even we were surprised at the marketing tactics we found

  • Written by: Jonine Jancey, Academic and Director Collaboration for Evidence, Research and Impact in Public Health, Curtin University
Sex and lies are used to sell vapes online. Even we were surprised at the marketing tactics we foundoliverdelahaye/Shutterstock

It’s easy to buy vapes or e-cigarettes online. When we looked at websites selling them to buyers in Australia and New Zealand, we found a variety of slick, false or misleading marketing claims.

In our new research we outlined how these included health claims – how vapes contain “zero” carcinogens,...

Read more: Sex and lies are used to sell vapes online. Even we were surprised at the marketing tactics we found

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