Love it or hate it, TikTok is changing the music industry
- Written by Kai Riemer, Professor of Information Technology and Organisation, University of Sydney
“Tik-a-Tok-a-Who?”, was Adele’s response to her management’s suggestion to promote her music to younger audiences on Tiktok, the video-sharing platform owned by Chinese company ByteDance.
“If everyone’s making music for the TikTok, who’s making music for my generation?”, she asked.
Adele might resist,...
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