The Times Australia
Fisher and Paykel Appliances
News From Asia

.

Digital Business Lab Strengthens APAC Presence with New Office in Shenzhen, China

HONG KONG SAR - Media OutReach Newswire - 13 September 2024 - Digital Business Lab, a Hong Kong-born social media agency with 11 years of expertise across Asia, is pleased to announce the opening of its new office in Shenzhen, China.



This expansion builds on the agency’s established presence in Hong Kong and Singapore, marking a significant step in its efforts to deepen connections within mainland China and further establish its role in the evolving APAC social media landscape.

The opening of Digital Business Lab
The opening of Digital Business Lab's new office in Shenzhen, China

"Last year, 40% of our top clients were mainland Chinese tech companies seeking support across Southeast Asia and globally; therefore, we logically seized the initiative to set up a new branch in Shenzhen to closely serve our new clients and partners in their strategic expansion," says Albin Lix, Founder and CEO of Digital Business Lab.

The agency has successfully run campaigns in over 13 Asian countries, serving over 200 brands from the technology, finance, luxury, food & beverage industries and beyond. This includes supporting brands like Alibaba, DreameTech, and Ant Financial in building their presence across different Asian cultures and regions and assisting Chinese companies like DreameTech and Ant Group expand their global reach.

The office will further allow Digital Business Lab to immerse itself in the Greater Bay Area's tech culture and social media ecosystem, offering clients enhanced opportunities for collaboration and growth.

Albin Lix added, “In the first half of 2024, we leveraged platforms like Xiaohongshu to drive engagement for major events such as the AIA Carnival and Hong Kong Rugby Sevens, capturing fresh interest from mainland Chinese audiences. With our new presence in Shenzhen, we are poised to continue aligning marketing strategies with business objectives, helping clients across the APAC region shorten their conversion funnels and achieve tangible results.”

As Digital Business Lab expands, this growth reflects geographical expansion and the agency’s ongoing commitment to helping clients shorten their conversion funnels by aligning social media strategies with business goals across the APAC region.

Hashtag: #DigitalBusinessLab



The issuer is solely responsible for the content of this announcement.

Digital Business Lab

Digital Business Lab creates business-driven experiences that engage communities, excelling in social media strategy (organic, influencer, paid), creative productions (Video, Live Streaming, Design), and Web 3.0 experiences (NFTs, Metaverse).

The agency operates from Hong Kong, Singapore, and Shenzhen offices and delivers impactful regional and global projects that drive innovation and connect audiences worldwide.

Times Magazine

Seven in Ten Australian Workers Say Employers Are Failing to Prepare Them for AI Future

As artificial intelligence (AI) accelerates across industries, a growing number of Australian work...

Mapping for Trucks: More Than Directions, It’s Optimisation

Daniel Antonello, General Manager Oceania, HERE Technologies At the end of June this year, Hampden ...

Can bigger-is-better ‘scaling laws’ keep AI improving forever? History says we can’t be too sure

OpenAI chief executive Sam Altman – perhaps the most prominent face of the artificial intellig...

A backlash against AI imagery in ads may have begun as brands promote ‘human-made’

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artifici...

Home batteries now four times the size as new installers enter the market

Australians are investing in larger home battery set ups than ever before with data showing the ...

Q&A with Freya Alexander – the young artist transforming co-working spaces into creative galleries

As the current Artist in Residence at Hub Australia, Freya Alexander is bringing colour and creativi...

The Times Features

Why a Holiday or Short Break in the Noosa Region Is an Ideal Getaway

Few Australian destinations capture the imagination quite like Noosa. With its calm turquoise ba...

How Dynamic Pricing in Accommodation — From Caravan Parks to Hotels — Affects Holiday Affordability

Dynamic pricing has quietly become one of the most influential forces shaping the cost of an Aus...

The rise of chatbot therapists: Why AI cannot replace human care

Some are dubbing AI as the fourth industrial revolution, with the sweeping changes it is propellin...

Australians Can Now Experience The World of Wicked Across Universal Studios Singapore and Resorts World Sentosa

This holiday season, Resorts World Sentosa (RWS), in partnership with Universal Pictures, Sentosa ...

Mineral vs chemical sunscreens? Science shows the difference is smaller than you think

“Mineral-only” sunscreens are making huge inroads[1] into the sunscreen market, driven by fears of “...

Here’s what new debt-to-income home loan caps mean for banks and borrowers

For the first time ever, the Australian banking regulator has announced it will impose new debt-...

Why the Mortgage Industry Needs More Women (And What We're Actually Doing About It)

I've been in fintech and the mortgage industry for about a year and a half now. My background is i...

Inflation jumps in October, adding to pressure on government to make budget savings

Annual inflation rose[1] to a 16-month high of 3.8% in October, adding to pressure on the govern...

Transforming Addiction Treatment Marketing Across Australasia & Southeast Asia

In a competitive and highly regulated space like addiction treatment, standing out online is no sm...