The Times Australia
Google AI
News From Asia

.

Digital Business Lab Strengthens APAC Presence with New Office in Shenzhen, China

HONG KONG SAR - Media OutReach Newswire - 13 September 2024 - Digital Business Lab, a Hong Kong-born social media agency with 11 years of expertise across Asia, is pleased to announce the opening of its new office in Shenzhen, China.



This expansion builds on the agency’s established presence in Hong Kong and Singapore, marking a significant step in its efforts to deepen connections within mainland China and further establish its role in the evolving APAC social media landscape.

The opening of Digital Business Lab
The opening of Digital Business Lab's new office in Shenzhen, China

"Last year, 40% of our top clients were mainland Chinese tech companies seeking support across Southeast Asia and globally; therefore, we logically seized the initiative to set up a new branch in Shenzhen to closely serve our new clients and partners in their strategic expansion," says Albin Lix, Founder and CEO of Digital Business Lab.

The agency has successfully run campaigns in over 13 Asian countries, serving over 200 brands from the technology, finance, luxury, food & beverage industries and beyond. This includes supporting brands like Alibaba, DreameTech, and Ant Financial in building their presence across different Asian cultures and regions and assisting Chinese companies like DreameTech and Ant Group expand their global reach.

The office will further allow Digital Business Lab to immerse itself in the Greater Bay Area's tech culture and social media ecosystem, offering clients enhanced opportunities for collaboration and growth.

Albin Lix added, “In the first half of 2024, we leveraged platforms like Xiaohongshu to drive engagement for major events such as the AIA Carnival and Hong Kong Rugby Sevens, capturing fresh interest from mainland Chinese audiences. With our new presence in Shenzhen, we are poised to continue aligning marketing strategies with business objectives, helping clients across the APAC region shorten their conversion funnels and achieve tangible results.”

As Digital Business Lab expands, this growth reflects geographical expansion and the agency’s ongoing commitment to helping clients shorten their conversion funnels by aligning social media strategies with business goals across the APAC region.

Hashtag: #DigitalBusinessLab



The issuer is solely responsible for the content of this announcement.

Digital Business Lab

Digital Business Lab creates business-driven experiences that engage communities, excelling in social media strategy (organic, influencer, paid), creative productions (Video, Live Streaming, Design), and Web 3.0 experiences (NFTs, Metaverse).

The agency operates from Hong Kong, Singapore, and Shenzhen offices and delivers impactful regional and global projects that drive innovation and connect audiences worldwide.

Times Magazine

With Nvidia’s second-best AI chips headed for China, the US shifts priorities from security to trade

This week, US President Donald Trump approved previously banned exports[1] of Nvidia’s powerful ...

Navman MiVue™ True 4K PRO Surround honest review

If you drive a car, you should have a dashcam. Need convincing? All I ask that you do is search fo...

Australia’s supercomputers are falling behind – and it’s hurting our ability to adapt to climate change

As Earth continues to warm, Australia faces some important decisions. For example, where shou...

Australia’s electric vehicle surge — EVs and hybrids hit record levels

Australians are increasingly embracing electric and hybrid cars, with 2025 shaping up as the str...

Tim Ayres on the AI rollout’s looming ‘bumps and glitches’

The federal government released its National AI Strategy[1] this week, confirming it has dropped...

Seven in Ten Australian Workers Say Employers Are Failing to Prepare Them for AI Future

As artificial intelligence (AI) accelerates across industries, a growing number of Australian work...

The Times Features

I’m heading overseas. Do I really need travel vaccines?

Australia is in its busiest month[1] for short-term overseas travel. And there are so many thi...

Mint Payments partners with Zip Co to add flexible payment options for travel merchants

Mint Payments, Australia's leading travel payments specialist, today announced a partnership with ...

When Holiday Small Talk Hurts Inclusion at Work

Dr. Tatiana Andreeva, Associate Professor in Management and Organisational Behaviour, Maynooth U...

Human Rights Day: The Right to Shelter Isn’t Optional

It is World Human Rights Day this week. Across Australia, politicians read declarations and clai...

In awkward timing, government ends energy rebate as it defends Wells’ spendathon

There are two glaring lessons for politicians from the Anika Wells’ entitlements affair. First...

Australia’s Coffee Culture Faces an Afternoon Rethink as New Research Reveals a Surprising Blind Spot

Australia’s celebrated coffee culture may be world‑class in the morning, but new research* sugge...

Reflections invests almost $1 million in Tumut River park to boost regional tourism

Reflections Holidays, the largest adventure holiday park group in New South Wales, has launched ...

Groundbreaking Trial: Fish Oil Slashes Heart Complications in Dialysis Patients

A significant development for patients undergoing dialysis for kidney failure—a group with an except...

Worried after sunscreen recalls? Here’s how to choose a safe one

Most of us know sunscreen is a key way[1] to protect areas of our skin not easily covered by c...