The Times Australia
News From Asia

.
The Times Real Estate

.

Freshippo Private Label Goes Global

Freshippo branded goods are now available on the largest Chinese supermarket and e-commerce platform in the US

SHANGHAI, CHINA - Media OutReach Newswire - 6 June 2024 - Freshippo's private-label products have recently made their debut at 99 Ranch Market, the largest Chinese supermarket chain in the United States, and Yamibuy, the largest online retailer for Asian goods and groceries in North America.

Chinese delicacies, including snacks such as cranberry hawthorn strips and sea salt toffee, condiments including mixed seasoning bags and culinary sauces, and staple foods like sliced noodles and Longkou vermicelli, are among the best-selling products.

The launch marks an industry milestone as this is the first time a domestic Chinese supermarket has initiated the large-scale export of their self-branded products overseas. Demonstrating strong product and supply chain capabilities, Freshippo's private-label products, such as Freshippo Daily Fresh, Freshippo Kitchen, and Difresco, have been widely favored by consumers since its introduction in 2017. In 2022, Freshippo's private-label brands ranked first among Chinese retailers with a 41% proactive mention rate and 93% brand awareness.

Dietary differences are a significant challenge for Chinese people living abroad and data shows that food is a major category for cross-border online shopping. Before the launch, International Business Team at Freshippo conducted offline research in Chinese supermarkets in the US and Australia. The research revealed that traditional Chinese families prefer authentic Chinese flavors and ingredients for their home cooking needs, while younger Chinese residents are more interested in snacks and instant foods, particularly those that are popular online.

"We also found that the seasonings sold in Chinese supermarkets in the US and Australia are mostly single-ingredient, whereas Freshippo's compound seasonings can help Chinese people living overseas more easily prepare complex Chinese dishes." said Yanni XU, Export Manager of International Business at Freshippo. Additionally, Freshippo's snacks also enhance the variety available in these supermarkets, offering consumers a greater range of flavors.

In the first week of its launch on Yamibuy, Freshippo's private label products quickly rose to the top of the new product rankings on both the East and West Coast of the US. This is just the first destination in Freshippo's international expansion. Freshippo plans to launch its private-label products in Australia, Singapore, South Korea, and other countries this year.
Hashtag: #Freshippo #newretail #technology #alibaba #supermarket #global

The issuer is solely responsible for the content of this announcement.

Freshippo

Freshippo is Alibaba Group's digital intelligence-powered new retail company. Headquartered in Shanghai, Freshippo operates more than 300 stores across 30 cities in mainland China.

The Times Features

Why You Need an Expert Electrician for Your Business’s Electrical Upgrades and Repairs

When it comes to maintaining and upgrading your business’s electrical systems, it’s essential to call in a professional. Electrical work in any commercial setting requires the ex...

Why Is It Crucial to Have a Building Inspection Done Before Buying a New Home?

Purchasing a new property is a big financial decision that can impact your future for years. Whether you are a first-time buyer or an investor, good or bad, it is essential to en...

Online Application for Sick Leave Certificate: Understanding When and How to Secure One

A sick leave certificate is an official document issued by a healthcare professional to verify an individual's inability to attend work due to illness. It typically includes the ...

A No-Fuss Guide to an Effective Beauty Routine

Taking care of the skin and appearance need not be complicated; it need not even consume your hours of time. Smart and simple approaches can give one that glow and fresh look witho...

Safe & Effective Tattoo Removal in Auckland – What You Need to Know

If you're looking for tattoo removal in Auckland, modern laser technology offers the safest and most effective way to fade or completely remove unwanted ink. Whether it's an outd...

Fleece-Lined Tights vs. Regular Tights: What’s the Difference?

When temperatures drop, choosing the right pair of tights can make a significant difference in comfort, warmth, and durability. Whether you wear tights for fashion, work, or outdoo...

Times Magazine

The Ultimate Guide to Apple Watch Faces & Trending Wallpapers

In today’s digital world, personalization is everything. Your smartwatch isn’t just a timepiece—it’s an extension of your style. Thanks to innovative third-party developers, customizing your Apple Watch has reached new heights with stunning designs...

The Power of Digital Signage in Modern Marketing

In a fast-paced digital world, businesses must find innovative ways to capture consumer attention. Digital signage has emerged as a powerful solution, offering dynamic and engaging content that attracts and retains customers. From retail stores to ...

Why Cloud Computing Is the Future of IT Infrastructure for Enterprises

Globally, cloud computing is changing the way business organizations manage their IT infrastructure. It offers cheap, flexible and scalable solutions. Cloud technologies are applied in organizations to facilitate procedures and optimize operation...

First Nations Writers Festival

The First Nations Writers Festival (FNWF) is back for its highly anticipated 2025 edition, continuing its mission to celebrate the voices, cultures and traditions of First Nations communities through literature, art and storytelling. Set to take ...

Improving Website Performance with a Cloud VPS

Websites represent the new mantra of success. One slow website may make escape for visitors along with income too. Therefore it's an extra offer to businesses seeking better performance with more scalability and, thus represents an added attracti...

Why You Should Choose Digital Printing for Your Next Project

In the rapidly evolving world of print media, digital printing has emerged as a cornerstone technology that revolutionises how businesses and creative professionals produce printed materials. Offering unparalleled flexibility, speed, and quality, d...

LayBy Shopping