The Times Australia
News From Asia

.

Job Title Inflation in Hong Kong: 6 in 10 expect promotion within 12 – 18 months

HONG KONG SAR - Media OutReach Newswire - 30 April 2024 - Job title inflation, a common practice in Hong Kong[1] and Greater China, has recently become a global trend. According to Robert Walters, a leading specialist professional recruitment firm, there was a 46% rise in the number of UK and Ireland job adverts that had the words "lead" or "manager" in the title throughout 2023 – but required no more than two years' experience.



Usually employed to attract and retain talent, job title inflation however has limited success and may create problems for employers and employees alike. These are among the observations and insights from Robert Walters Hong Kong.

Employers resort to cost cutting measures amid economic uncertainty

Job title inflation is a practice where employers offer exaggerated job titles to attract and retain talent, often without the experience, skills, or salaries to match.

"Titles hold more importance in Asia, which has perpetuated this trend," commenting on the trend, John Mullally, Managing Director of Robert Walters Hong Kong. "Over 2021-2022 the Hong Kong recruitment market was disrupted by high amounts of hiring and a lack of local market talent, which leading to organisations opting to add more titles rather than focusing on developing their employees or providing meaningful career growth." John adds.

This trend has continued in more challenging economic times, where cost-cutting measures have become imperative, leading to departures, and downsizing at senior levels. Employers resort to offering inflated job titles to avoid paying higher wages.

Rising expectations of GenZ drive title inflation

Based on LinkedIn polls conducted by Robert Walters Hong Kong in March, 60% of young workers in Hong Kong hold high expectations for rapid career progression within a company, expecting to be promoted within 12 to 18 months, indicating that titles are still highly valued by this generation. The survey also reveals that nearly 50% of young workers consider managing a team as the most crucial factor in determining seniority.

The strategy's effectiveness

"Inflated job titles used to be a tool used by weaker companies who struggled to retain staff", says John. "When employees realise that these titles hold no intrinsic value or external status, they can quickly become disenfranchised, especially if their compensation package does not match up to the title."

A survey conducted by JobSage reveals that 7 out of 10 employees say new titles won't make them stay at a company, indicating the growing awareness towards this practice among young workers.

Moreover, the past prevalence of job title inflation has even impacted the recruitment process. The survey found that 40% of managers reported difficulty in finding suitable candidates for open positions due to confusing or overstated job titles in the recent past.

Employers urged to nurture talent for long-term success

The Robert Walters Hong Kong polls reveal that less than 30% of employers are now using senior job titles as a strategy to attract or retain employees in 2024 due to its limited success.

Robert Walters advises hiring managers to avoid inflating job titles as it may cause inefficiencies and inequality within the organisation, and result in employees leaving.

"While attracting the right talent is important, it is even more crucial to foster employee growth within the organisation. This can be achieved through initiatives such as cross-training for multiple roles or providing employees with new responsibilities," adds John.


[1] Quarterly Report on General Household Survey by The Census and Statistics: the population of "Manager" increased 13.6% YOY in 2011 even salary remained stagnant. Up till last year, there is still a 4% increase YOY while witnessing a 5% decline in corresponding salary levels in Hong Kong.

Hashtag: #TitleInflation #SalarySurvey2024 #RobertWaltersHongKong #HongKongHiringMarket #HiringTrends



The issuer is solely responsible for the content of this announcement.

Robert Walters Hong Kong

Established in 1985, Robert Walters is one of the world's leading specialist professional recruitment consultancies spanning 31 markets. The Hong Kong office specialises in placing high-calibre professionals on a permanent or contract basis in the following specialities: accounting & finance, construction, property & engineering, financial services, HR & business support, legal & compliance, sales & marketing, supply chain, logistics & procurement, and tech & transformation.

For more information on Robert Walters Hong Kong, please visit https://www.robertwalters.com.hk/

Times Magazine

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Times Features

Prefab’s Second Life: Why Australia’s Backyard Boom Needs a Circular Makeover

The humble granny flat is being reimagined not just as a fix for housing shortages, but as a cornerstone of circular, factory-built architecture. But are our systems ready to s...

Melbourne’s Burglary Boom: Break-Ins Surge Nearly 25%

Victorian homeowners are being warned to act now, as rising break-ins and falling arrest rates paint a worrying picture for suburban safety. Melbourne residents are facing an ...

Exploring the Curriculum at a Modern Junior School in Melbourne

Key Highlights The curriculum at junior schools emphasises whole-person development, catering to children’s physical, emotional, and intellectual needs. It ensures early year...

Distressed by all the bad news? Here’s how to stay informed but still look after yourself

If you’re feeling like the news is particularly bad at the moment, you’re not alone. But many of us can’t look away – and don’t want to. Engaging with news can help us make ...

The Role of Your GP in Creating a Chronic Disease Management Plan That Works

Living with a long-term condition, whether that is diabetes, asthma, arthritis or heart disease, means making hundreds of small decisions every day. You plan your diet against m...

Troubleshooting Flickering Lights: A Comprehensive Guide for Homeowners

Image by rawpixel.com on Freepik Effectively addressing flickering lights in your home is more than just a matter of convenience; it's a pivotal aspect of both home safety and en...