Google AI
The Times Australia

Times Media Advertising

Sushiyoshi Hong Kong Wins Japan's First New Year Auction For Prized Uni Box With Record Price

Michelin-Starred Chef Hiroki Gifts Hong Kong’s Lucky Diners with World’s Rarest Uni

HONG KONG SAR - Media OutReach Newswire - 5 January 2024 - Chef Hiroki of Sushiyoshi Hong Kong, has won Japan's first New Year uni auction, in a hotly contested bidding contest, for a rare box of the prized highest grade Hadate Kita Murasaki Sea Urchin from Hokkaido, paying JPY1,500,000 (HKD82,500) .

Chef Hiroki of Sushiyoshi Hong Kong has won Japan’s first New Year uni auction, paying JPY1,500,000 for a rare box of the prized highest grade Hadate Kita Murasaki Sea Urchin from Hokkaido.
Chef Hiroki of Sushiyoshi Hong Kong has won Japan’s first New Year uni auction, paying JPY1,500,000 for a rare box of the prized highest grade Hadate Kita Murasaki Sea Urchin from Hokkaido.

In a homage to his new home city, Hong Kong, Chef Hiroki, who has held two Michelin Stars for first Sushiyoshi in Osaka and one in Taipei, made a whirlwind trip with Mr. Janzen Tai, Four Seas Group Managing Director to Tokyo to take part in the auction at 4:50am of January 5, 2024 in Toyasu, and immediately returned to Hong Kong with his prize.

The 400g of rich briny Kita Murasaki uni will be carefully curated into Chef Hiroki's creative Omakase menu on January 6, 2024, priced at HK$3,480 to 12 lucky diners.

Chef Hiroki said: "This was a unique opportunity to put Hong Kong on the global stage as an amazing dining destination. I relocated here to continue taking my vision of Sushiyoshi to the world and fuse the best culinary ideas and different ingredients from around the world with the finest Japanese craftsmanship."

"Sushiyoshi in Hong Kong is special to me as my first international restaurant and winning this New Year auction is my way of thanking this energetic city for welcoming me and my vision of fun and creative omakase. and vision of taking fun and creative omakase and sushi to the world," he added.

Hashtag: #Sushiyoshi

The issuer is solely responsible for the content of this announcement.

Times Magazine

Harry And Meghan: Less Powerful As Royals, More Powerful As Content

For all the claims of “Harry and Meghan fatigue”, the world’s media still cannot stop talking abou...

Surprising things Aussies do to ‘manifest’ winning a dream home as Australia’s biggest ever prize unveiled

Dream Home Art Union has unveiled its biggest prize in its 70-year history supporting veterans - a...

A Beginner’s Guide To Louis Vuitton: The Style, The Products And The Global Obsession

Luxury fashion can sometimes appear intimidating to newcomers. The terminology, the prices, the bo...

Cartier: Discover the Collection That Became a Global Symbol of Luxury

Few luxury brands carry the same instant recognition as Cartier. The name itself evokes images of...

Cheap Wine in Australia: The Golden Age of Affordable Drinking

Australia has long enjoyed a reputation as one of the world’s great wine-producing nations, but fo...

Federal Budget and Motoring: Luxury Car Tax, Fuel Excise and the Cost of Driving in Australia

For millions of Australians, the Federal Budget is not an abstract economic document discussed onl...

The Times Features

Lasagne Takes Centre Stage at Chiswick Woollahra This W…

  This winter, Chiswick is launching a Lasagne Series, bringing together chefs from across the Solo...

WEST HQ WHAT’S ON

From major sporting moments and immersive family experiences to standout dining and world-class live...

Harry And Meghan: Less Powerful As Royals, More Powerfu…

For all the claims of “Harry and Meghan fatigue”, the world’s media still cannot stop talking abou...

Coral Trout Worth Travelling For: Lunch at The Rusty Pe…

There are fish and chips, and then there are meals that remind Australians why fresh local seafood...

Alison Penfold will fight to protect women in Sex Discr…

Member for Lyne Alison Penfold is standing up for women and their rights, set to introduce practic...

Surprising things Aussies do to ‘manifest’ winning a dr…

Dream Home Art Union has unveiled its biggest prize in its 70-year history supporting veterans - a...

Louis Vuitton Cruise 2027: Fashion’s Floating Spectacle…

The annual cruise collection from Louis Vuitton has once again proven why it remains one of the mo...

“We Just Want Certainty”: Small Businesses React To The…

Australia’s small business sector has delivered a mixed — and at times anxious — response to the F...

“I Thought It Would Cost $500”: The Great Australian DI…

Every weekend across Australia, ordinary people walk confidently into hardware stores believing th...