The Times Australia
News From Asia

.

Rive Gauche Unveils New Brand Look and Feel to Commemorate 30th Anniversary

Customers wowed by new brand experience at opening of first rebranded store in Serangoon Nex

SINGAPORE - Media OutReach - 16 May 2023 - Rive Gauche Patisserie ("Rive Gauche"), the Singapore patisserie brand known for its artisanal Parisian cakes and pastries, is excited to unveil a new logo and completely revamped brand look as it commemorates 30 years of establishment.

RG press release image.jpeg

Rive Gauche - now part of the F&B portfolio under MUGINOHO GLOBAL PTE. LTD., franchiser of Beard Papa's - following a business transfer from Kimly in December last year - is a household pastry name best known for its exquisite French pastries and delectable cakes well-loved by Singaporeans and tourists. Its patisserie is crafted with passion and finesse by expert pastry chefs using only the finest and freshest ingredients, for the customers' ultimate enjoyment.

Its signature Guanaja Cake, made from Valrhona's Guanaja chocolate layered with luscious chocolate glaze, chocolaty ganache, aromatic chocolate sponge, and crunchy feuilletine, is widely regarded as one of the best chocolate cakes in Singapore.

The new brand look encapsulates the essence of sophistication and timeless elegance, reflective of the premium quality products that Rive Gauche offers, yet updated to incorporate contemporary sensitivities and experiential preferences of the modern consumer audience.

To kick off the new brand unveiling, Rive Gauche's first rebranded store look opened its doors in Serangoon Nex shopping mall yesterday, enchanting consumers with a new experience and new pastry creations to savour.

"We are excited to unveil our new branding initiative that reflects our evolution as a brand over the last three decades," said Ms. Sanae Inada, the General Manager of Rive Gauche. "Our customers can look forward to a refreshed experience, including the relaunch of our website with a new online experience in two months and rollout of the revamped store design across all our other 7 outlets by the end of September this year."

"Besides upgrading the brand look, we're committed to delighting our customers with the introduction of new cake and pastry items gradually throughout all our outlets, so there's always something interesting to discover at Rive Gauche with every visit," Ms. Sanae added.

New products that customers can look forward to include:

Strawberry and Basil Tart, a refreshing indulgence, featuring fresh strawberries and basil-infused crème pâtissier - a sublime choice for Singapore's balmy weather.

Miso Mixed Nuts Tart, with a harmonious marriage of rich, caramel-esque miso and a medley of crunchy nuts, offering a delightful combination of flavours and textures.

Matcha Raspberry Entremets, a multi-layered mousse cake that combines a velvety matcha mousse with tangy raspberry jelly, creating a complex yet harmonious flavour sensation.

Chocolate lovers can also expect more creations from the Guanaja series such as tarts, cupcakes, cookies and macarons to be available in the coming months.

Rive Gauche is dedicated to celebrating the art of French pastry making and elevating the indulgence experience of its customers, and the new brand look is an affirmation of that promise and commitment.

Be among the first to experience the new Rive Gauche, and visit its first rebranded store in Serangoon Nex, at #B1-16 from today onwards.

Hashtag: #RiveGauche

The issuer is solely responsible for the content of this announcement.

About Rive Gauche

Rive Gauche is an established patisserie brand in Singapore dedicated to the fine art of crafting delight. Inspired by the French tradition, Rive Gauche creates cakes and pastries by hand with heart and skill, to fill everyone and every occasion with joy.

For more information on Rive Gauche, visit .

Times Magazine

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an online presence that reflects your brand, engages your audience, and drives results. For local businesses in the Blue Mountains, a well-designed website a...

September Sunset Polo

International Polo Tour To Bridge Historic Sport, Life-Changing Philanthropy, and Breath-Taking Beauty On Saturday, September 6th, history will be made as the International Polo Tour (IPT), a sports leader headquartered here in South Florida...

5 Ways Microsoft Fabric Simplifies Your Data Analytics Workflow

In today's data-driven world, businesses are constantly seeking ways to streamline their data analytics processes. The sheer volume and complexity of data can be overwhelming, often leading to bottlenecks and inefficiencies. Enter the innovative da...

7 Questions to Ask Before You Sign IT Support Companies in Sydney

Choosing an IT partner can feel like buying an insurance policy you hope you never need. The right choice keeps your team productive, your data safe, and your budget predictable. The wrong choice shows up as slow tickets, surprise bills, and risky sh...

Choosing the Right Legal Aid Lawyer in Sutherland Shire: Key Considerations

Legal aid services play an essential role in ensuring access to justice for all. For people in the Sutherland Shire who may not have the financial means to pay for private legal assistance, legal aid ensures that everyone has access to representa...

Watercolor vs. Oil vs. Digital: Which Medium Fits Your Pet's Personality?

When it comes to immortalizing your pet’s unique personality in art, choosing the right medium is essential. Each artistic medium, whether watercolor, oil, or digital, has distinct qualities that can bring out the spirit of your furry friend in dif...

The Times Features

NSW has a new fashion sector strategy – but a sustainable industry needs a federally legislated response

The New South Wales government recently announced the launch of the NSW Fashion Sector Strategy, 2025–28[1]. The strategy, developed in partnership with the Australian Fashion ...

From Garden to Gift: Why Roses Make the Perfect Present

Think back to the last time you gave or received flowers. Chances are, roses were part of the bunch, or maybe they were the whole bunch.   Roses tend to leave an impression. Even ...

Do I have insomnia? 5 reasons why you might not

Even a single night of sleep trouble can feel distressing and lonely. You toss and turn, stare at the ceiling, and wonder how you’ll cope tomorrow. No wonder many people star...

Wedding Photography Trends You Need to Know (Before You Regret Your Album)

Your wedding album should be a timeless keepsake, not something you cringe at years later. Trends may come and go, but choosing the right wedding photography approach ensures your ...

Can you say no to your doctor using an AI scribe?

Doctors’ offices were once private. But increasingly, artificial intelligence (AI) scribes (also known as digital scribes) are listening in. These tools can record and trans...

There’s a new vaccine for pneumococcal disease in Australia. Here’s what to know

The Australian government announced last week there’s a new vaccine[1] for pneumococcal disease on the National Immunisation Program for all children. This vaccine replaces pr...