The Times Australia
News From Asia

.

Tia Lee unveils music video for her new song "GOODBYE PRINCESS" produced by Grammy-winning producer Swizz Beatz

KUALA LUMPUR, MALAYSIA - Media OutReach - 13 December 2022 - Tia Lee Yu Fen unveiled the music video for her new single "GOODBYE PRINCESS", which has garnered record-breaking attention in its own right, following hot on the heels of her six-episode pre-release animation series – which racked up over 100 million views in its own right.

The new music video's success further cements Tia's status as a global C-Pop star and one of the influential artists right now. It also goes down in history as the first-ever Chinese song produced by Grammy winning producer Swizz Beatz.

Caption

The theme of Tia's new song is one of empowering to look beyond the role that society defines for them, and seeking either the courage or the help to create a better future. It reflects Tia's own journey in the entertainment industry, which at times was bruising, despite the many highs she has achieved so far.

Speaking on the ambitions of the new song and the message behind it, Tia Lee said: "I hope that "Goodbye Princess" can be a rallying call for women to embrace their inner strength and support each other in realising their own truth."

"Goodbye Princess" was produced by Grammy award winning producer Swizz Beatz, who is best known for his work with global music icons like Madonna, Britney Spears, and Justin Bieber. The new song grants Tia Lee another record, as she becomes the first C-pop star to work with the legendary producer.

In addition to working with Swizz Beatz, Tia also collaborated with Los Angeles-based studio Actual Objects for the song's music video. The multi-disciplinary studio and its creative team has long attracted international brands and artists with their stunning portfolio of work, including projects for The North Face, Nike and Travis Scott.

Set in a hyper pop fantasy world, the music video charts the metamorphosis of a heroine who transforms from an idealised princess like figure living a sheltered life, into a more authentic and braver persona - ready to take on the world. The success of "Goodbye Princess" sends a strong and message to fans around the world who also bear the brunt of society's judgment. Opening up her deepest emotions, Tia hopes to send her fans inspiration and empowerment via the music.

Hashtag: #TiaLee

The issuer is solely responsible for the content of this announcement.

Times Magazine

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

The Times Features

What Is the Dreamtime? Understanding Aboriginal Creation Stories Through Art

Aboriginal culture is built on the deep and important meaning of Dreamtime, which links beliefs and history with the elements that make life. It’s not just myths; the Dreamtime i...

How Short-Term Lenders Offer Long-Lasting Benefits in Australia

In the world of personal and business finance, short-term lenders are often viewed as temporary fixes—quick solutions for urgent cash needs. However, in Australia, short-term len...

Why School Breaks Are the Perfect Time to Build Real Game Skills

School holidays provide uninterrupted time to focus on individual skill development Players often return sharper and more confident after structured break-time training Holid...

Why This Elegant Diamond Cut Is Becoming the First Choice for Modern Proposals

Personalised engagement styles are replacing one-size-fits-all traditions A rising diamond cut offers timeless elegance with a softer aesthetic Its flexible design wo...

Is sleeping a lot actually bad for your health? A sleep scientist explains

We’re constantly being reminded by news articles and social media posts that we should be getting more sleep. You probably don’t need to hear it again – not sleeping enough i...

Ricoh Launches IM C401F A4 Colour MFP to Boost Speed and Security in Hybrid Workplaces

Ricoh, a leading provider of smart workplace technology, today launched the RICOH IM C401F, an enterprise-grade A4 colour desktop multifunction printer (MFP) designed for Austral...