The Times Australia
Mirvac Harbourside
Fashion and Beauty

.

Under Armour’s "Live in UA" Collection


(UA), has unveiled its new brand platform ‘Live in UA’ tailored exclusively for the Australian market. This locally produced campaign showcases an expanded range of apparel, footwear, and accessories that cater to every facet of an athlete's journey, from training and recovery to everyday living. The campaign offers a glimpse into the brand’s latest men’s and women’s autumn and winter essentials that are everything but basic.

With a reputation for pioneering industry-leading performance solutions, the "Live in UA" collection marks a pivotal shift in Under Armour's strategy and approach, representing a fusion of functionality and fashion to meet the demands of today's active lifestyle. Building on the brand's legacy of innovation in sports performance technology, the collection offers a range of apparel, footwear, and accessories designed to elevate both functionality and style that can be worn with confidence every day of the week.

"At Under Armour, we believe that every moment is an opportunity to perform at your best," said Fernando Reani, Managing Director at Under Armour Australia and New Zealand. "With the 'Live in UA' collection, we're redefining athletic wear by providing our customers with versatile pieces that seamlessly adapt to their dynamic lifestyles, whether they're going out for a run, sweating it out at pilates or heading out for a casual day."

Under Armour’s campaign features sports and fitness talent including UA athlete, and professional rugby union winger, Mark Nawaqanitawase.

I’m thrilled by Under Armour’s expanded sports style offering and designs,” said Mark Nawaqanitawase. “The brand has consistently delivered quality sports performance gear that has been integral to my success. But as someone who lives in activewear, even outside of training and competition, it's fantastic to see elevated styles that seamlessly integrate into my everyday wardrobe. With the 'Live' collection, I can take that performance with me wherever I go."

The "Live in UA" collection features an array of men’s and women’s essentials that are everything but basic. Designed for ultimate comfort and performance, highlights include the 90’s-inspired casual trainer UA Apparition and UA Forge 96, the super-soft and stretchy UA Meridian Range, the ultra-light and breathable UA ArmourSport Wovens, and new sportstyle range additions in UA Legacy and UA Journey Rib technologies. Each piece is meticulously crafted using quality cutting-edge fabrics and innovative design techniques to ensure maximum comfort, durability, and style.

The ‘Live in UA’ campaign will roll out across all of Under Armour Australia’s digital brand platforms and nationally in UA Brand Houses and out-of-home marketing placements. The Live in UA campaign will also feature with trade partner, rebel, through their in-store and online channels as well as a media campaign across retail out-of-home, BVOD and paid social.

The “Live in UA” collection is now shoppable online www.underarmour.com.au and UA Brand

Houses and rebel stores nationally. Join the conversation on Instagram or TikTok using

#LiveInUnderArmour.


Mirvac Harbourside

Times Magazine

YepAI Joins Victoria's AI Trade Mission to Singapore for Big Data & AI World Asia 2025

YepAI, a Melbourne-based leader in enterprise artificial intelligence solutions, announced today...

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an onli...

September Sunset Polo

International Polo Tour To Bridge Historic Sport, Life-Changing Philanthropy, and Breath-Taking Beau...

5 Ways Microsoft Fabric Simplifies Your Data Analytics Workflow

In today's data-driven world, businesses are constantly seeking ways to streamline their data anal...

7 Questions to Ask Before You Sign IT Support Companies in Sydney

Choosing an IT partner can feel like buying an insurance policy you hope you never need. The right c...

Choosing the Right Legal Aid Lawyer in Sutherland Shire: Key Considerations

Legal aid services play an essential role in ensuring access to justice for all. For people in t...

The Times Features

Noticing These 5 Issues? Contact an Emergency Plumber Now

The invisible arteries running through homes, plumbing systems, streamline daily life discreetly...

The Perfect Champagne Day Pairing: Luke Nguyen’s Chargrilled Lemongrass Beef Skewers

Celebrate Champagne Day on October 24th with this delicious recipe and elegant pairing from Luke Ngu...

Bribing kids to eat vegetables might backfire. Here’s what to do instead

It’s a tactic many parents know well: “eat two bites of broccoli, and then you can have desser...

Common Wall Mounting Challenges and How Professionals Solve Them

It is not always as easy as it seems to mount artwork, shelves, or TVs, since some difficulties are ...

Understanding Centrelink Investment Property Valuation: A Guide for Australian Property Owners

Introduction Owning an investment property in Australia can bring financial stability — but it al...

The climate crisis is fuelling extreme fires across the planet

We’ve all seen the alarming images. Smoke belching from the thick forests[1] of the Amazon. Sp...

Applications open for Future Cotton Leaders Program 2026

Applications have opened for the 2026 intake for the Australia Future Cotton Leaders Program (AFCL...

Optimising is just perfectionism in disguise. Here’s why that’s a problem

If you regularly scroll health and wellness content online, you’ve no doubt heard of optimisin...

Macquarie Bank Democratises Agentic AI, Scaling Customer Innovation with Gemini Enterprise

Macquarie’s Banking and Financial Services group (Macquarie Bank), in collaboration with Google ...