The Times Australia
The Times Technology News

.

4 Types of SEO every Business Must Embrace

  • Written by NewsServices.com

There is no getting around it, if you are involved in any type of business or service then getting your online presence watertight is key to any hopes of success.

Yet with 1.8 billion pages on the internet competition is fierce. So how can you stay one step ahead of the game and ensure that your websiteis being seen by your target audience?

The answer is SEO.

Now while you may have heard of SEO before, many don't realize there are different types of SEO that any digital marketing strategy can, and should, use.

Find out by reading through our 4 essential SEO services.

On-Page SEO

SEO means Search Engine Optimization, and perhaps the most obvious way that you can optimize your page is through On-Page SEO.

This refers to everything you can do in your power to ensure that every page on your website is screaming out to Google that you are the best option in any relevant searches.

Start making strides by focusing on producing content that uses keywords your target customer is using. The other pillars of On-Page SEO are making great use of title tags, meta descriptions, images, page titles, and more.

Among all other types of SEO, this is one that you NEED to get right.

Off-Page SEO

So after sorting out on-page SEO you are confident that you have not only a great business but also a great website. What's the next step?

This is where off-page SEO comes in. Off-page SEO is related to every means of SEO marketing that you can do that will make Google believe that there is a buzz around your business.

The best ways of doing this are by building up backlinks, guest posting, talking and being present on forums, and making smart use of social media. All of tactics and more will signal to Google that you are a trusted source in your field, leading to them following suit and trusting you enough to promote your content too.

Local SEO

Local SEO is one of the types of SEO that we all benefit from, but probably don't even notice.

Have you ever looked for a plumber, dentist, or any other business or service plus your location into a search hoping to find one near you? The reason that we now expect Google to only show us relevant information is because of local SEO.

If you want to gain more traffic from Local SEO then the key for your business is having an up-to-date Google My Business account. Making sure that all the My Business information is filled in, plus that there's uniformity on your website and everywhere else you have a presence are the first steps to local SEO success!

Technical SEO

While perhaps less glamorous than the other types of SEO, technical SEO is no less important.

In a world where people value and expect a smooth experience when online, Google works extra hard to promote sites that show the same amount of care on their backend. Site speed, mobile usability, and how easy it is for Google's bots to crawl and index your site are all included in technical SEO.

Become an SEO Wizard by Learning All Types of SEO

The world of SEO can seem confusing, but hopefully, our SEO checklist has served to remove the fog that can impede the clear vision of what you want to achieve online.

Now that you are familiar with all the different types of SEO, why not learn more about other aspects of digital marketing by checking out the other great content we have on our site!

Times Magazine

Choosing the Right Legal Aid Lawyer in Sutherland Shire: Key Considerations

Legal aid services play an essential role in ensuring access to justice for all. For people in the Sutherland Shire who may not have the financial means to pay for private legal assistance, legal aid ensures that everyone has access to representa...

Watercolor vs. Oil vs. Digital: Which Medium Fits Your Pet's Personality?

When it comes to immortalizing your pet’s unique personality in art, choosing the right medium is essential. Each artistic medium, whether watercolor, oil, or digital, has distinct qualities that can bring out the spirit of your furry friend in dif...

DIY Is In: How Aussie Parents Are Redefining Birthday Parties

When planning his daughter’s birthday, Rich opted for a DIY approach, inspired by her love for drawing maps and giving clues. Their weekend tradition of hiding treats at home sparked the idea, and with a pirate ship playground already chosen as t...

When Touchscreens Turn Temperamental: What to Do Before You Panic

When your touchscreen starts acting up, ignoring taps, registering phantom touches, or freezing entirely, it can feel like your entire setup is falling apart. Before you rush to replace the device, it’s worth taking a deep breath and exploring what c...

Why Social Media Marketing Matters for Businesses in Australia

Today social media is a big part of daily life. All over Australia people use Facebook, Instagram, TikTok , LinkedIn and Twitter to stay connected, share updates and find new ideas. For businesses this means a great chance to reach new customers and...

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

The Times Features

From Farms to Festivals: How Regional NSW Is Repurposing Shipping Containers

Regional NSW communities are repurposing containers for farms, tourism, and events Farmers and small businesses use them as cost-effective, flexible infrastructure Festivals ...

What a Mobile Speech Pathologist Really Does for Late Talkers

As a parent, it’s natural to keep a close eye on your child’s development. When your toddler isn’t using as many words as their peers, the internet can feel like a rabbit hole ...

Benefits of Tree Pruning for a Thriving Australian Garden

Tree pruning is an essential aspect of garden maintenance that often doesn't get the attention it deserves. It's a practice that involves the selective removal of certain parts...

What is psychosocial therapy? And why is the government thinking about adding it to Medicare for kids?

The government is considering new, bulk-billed health checks for three-year-olds, to pick up developmental concerns and refer kids that might need additional support. The de...

Detect Hidden Water Leaks Fast: Don’t Ignore Hot Water System Leaks

Detecting water leaks early is crucial for preventing extensive damage to your home. Among the various parts of a home’s plumbing system, hot water systems are particularly suscept...

Why do hamstring injuries happen so often and how can they be prevented?

In a recent clash against the Melbourne Storm, the Brisbane Broncos endured a nightmare rarely seen in professional sport — three players tore their hamstrings[1] in a single g...