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The Times Australia

Noodle Box Marks 30 Years of Noodle Box Energy With $7.95 Boxes Every Tuesday in October

Cozy Asian Takeout Snack Spread

After launching $7.95 pricing across four of its most loved main boxes for National Noodle Day on 6 October, Noodle Box has extended the offer for ATE Rewards members throughout October. The promotion will now run for a further three Tuesdays, giving noodle lovers more chances to enjoy their favourite Noodle Box meals at throwback prices before the offer wraps up on 27 October.

Hot & Spicy, Teriyaki, Combination and Honey Soy small boxes are available for $7.95, down from their usual $15.95, for online pickup and in-store orders (delivery not included), with a limit of one box per member per day.

To access the offer, customers need to sign up to ATE Rewards, with the discount auto-applying at checkout once a box is added to cart. The promotion is exclusive to Noodle Box within the wider Concept Eight restaurant network, and signing up at a local store automatically sets Noodle Box as your default favourite.

The October promotion also arrives as Noodle Box rolls out a refreshed look and feel across stores nationally, marking a new chapter for the iconic Australian brand as it approaches its 30th birthday in 2026. New openings and renovations will continue throughout the year as the brand brings its refreshed identity to more locations, including the newly opened Northcote VIC restaurant.

While the store experience is evolving, the noodles are staying true to their roots. The $7.95 offer celebrates 30 years of the same Noodle Box energy that's fuelled Australians since 1996, when the brand first started serving up big boxes of noodles to hungry Australians.

"National Noodle Day felt like the perfect opportunity to celebrate where we've come from while looking ahead to what's next for Noodle Box," said Grant Lee, CEO of Noodle Box. "We've got a fresh new look, but the same promise. Slurping guaranteed”.

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