The Biggest Beer Lovers In Australia
New data from Australia’s largest and fastest on-demand delivery service Jimmy Brings reveals where Australians are the most thirsty for a frothy one.
Demand for beer remained high in 2022, evidenced by new products expanding the category. Ginger beer sales increased 27% in the last quarter of 2022 alone. Off the back of pandemic highs, an estimated 6,666,000 Australians (33.3%) currently drink beer1.
Taking the crown when it comes to the highest proportion of beer orders in Australia was Geelong, making up 40.6% of drink sales in the area. Followed closely by Newcastle (39.7%) and Launceston (38.2%).
Australians are not just beer drinkers; they are beer connoisseurs. Enjoying timeless Aussie classics like ‘XXXX Gold’, unique craft brews like ‘Newstead Coastal Ale’ and fruity refreshments like ‘Sungazer Watermelon Flavoured’, Australians have range when it comes to their beer beverages. In 2022, the most ordered category of beer via the Jimmy Brings app was lager.
Head of Jimmy Brings, Luke Calavassy says demand for beer is expected to continue growing in 2023, particularly in categories such as ginger beer and fruity beer, based on recent sales results and new consumers entering the category.
“Australian drinking preferences constantly evolve and in recent years, we have seen this across the beer category. Our data is showing us that customers are more adventurous with their beer selections, and willing to try something new. There has been a lot of innovation across the beer category recently and we are seeing customers really get behind the new options available to them” Mr Calavassy says.
“Since expanding into Geelong in October 2022, we have seen their beer drinkers really enjoying the range of beers and service Jimmy offers. Currently, beer is making up 40.6% of our deliveries to Melbourne’s Southwest, and we expect this surge in beer popularity, particularly around ginger beer and fruity beer, to peak through summer and continue to perform strongly throughout the whole year”.
Whether you’re having an impromptu gathering with friends, you’re watching a movie or sporting event, or it’s a hot Sunday afternoon; Jimmy can deliver the best beer in minutes, so you don’t need to wait to crack open a cold one.
Beer popularity across capital cities
In the race for top spot across the capital cities, Brisbane nabbed first place. Followed closely by Melbourne and, in third place, Sydney.
- Brisbane tops the list at 27.9% of city sales, and accordingly, beer is the most popular drinks category in Brisbane.
- Melbourne took the second spot at 26.6%, and beer is also the most popular drinks category in Melbourne.
- Sydney are the third biggest beer drinkers at 24.9%, and as a result, beer is the second most popular drinks category in Sydney after wine.
Beer popularity state by state
Jimmy Brings sales data reveals which Australian suburbs are ordering the highest proportion of beer, in addition to the top beer category in each state.
|
State |
Top suburbs for beer orders in 2022 |
Most popular beer category |
|
New South Wales |
|
Premium Beer International |
|
Queensland |
|
Mid Strength Beer |
|
Victoria |
|
Craft Beer Australian |
|
Western Australia |
|
Premium Beer International |
|
South Australia |
|
Premium Beer International |
|
Tasmania |
|
Full Strength Beer |
From Wooloongong to Geelong, Jimmy Brings delivers a great selection of cold beers to your door in minutes. Order via the Jimmy Brings app to get a cold one (or two) in your hands in no time.
1 Roy Morgan. (2022). Australian alcohol consumption declines from pandemic highs of 2021, but consumption of RTS at a record high. https://www.roymorgan.com/findings/australian-alcohol-consumption-declines-from-pandemic-highs-of-2021-but-consumption-of-rtds-at-a-record-high
Top suburbs state by state HERE.
State by state breakdown of beer popularity HERE.
About Jimmy BringsJimmy Brings is Australia's largest and fastest on-demand delivery service. Every product available on the app has been hand-selected by Jimmy himself, to bring you a curated collection of fine drinks, nibbles, accessories and more. With a fully stocked and ever-evolving offering of cold beverages including wine, beer, spirits, lower and zero alcohol drinks, as well as mixers and nibbles, delivered to your door within minutes - because Jimmy takes great service seriously. Across Brisbane, Sydney and Melbourne, Jimmy also has you sorted for non-liquor goods including snacks, chocolate, condoms, ready-made meals and more.
Available to order within Sydney, Wollongong, Campbelltown, Penrith, Newcastle, Geelong, Canberra, Melbourne, Brisbane, Gold Coast, Sunshine Coast, Adelaide, Perth and Tasmania, Jimmy is just the guy you've been looking for. Download the Jimmy Brings app today via the Apple App Store or Google Play.
About Jimmy Brings and RSA
Jimmy Brings supports the responsible consumption of alcohol and we have made a commitment to always remind our customers to Choose to DrinkWise when purchasing and consuming alcohol. DrinkWise is an evidence-based social change organisation dedicated to changing the Australian drinking culture to one that is safer and healthier. If you would like advice to help you moderate your consumption or need to access alcohol support services, please visit www.DrinkWise.org.au.
