what’s behind Fonterra’s decision to sell its consumer brands?
- Written by: Alan Renwick, Professor of Agricultural Economics, Lincoln University, New Zealand
Fonterra caught the business world by surprise last week with plans to sell off its consumer brands and businesses – including supermarket mainstays such as Anchor, Fresh'n Fruity and Mainland. The move has been described as the “most dramatic major structural change” in the company’s 23-year history.
There are several...
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