The Times Australia
Business and Money

Foot Locker nets major partnership with the Australian Boomers


Basketball Australia and Foot Locker are thrilled to announce a new partnership that will see the global footwear and apparel retailer join as a major partner of the Australian men’s national basketball team, the Boomers. The investment solidifies Foot Locker’s commitment to hoops and sneaker culture and its unwavering support for the growth and development of basketball at all levels in Australia.
 
As part of the partnership, the Boomers will proudly sport the Foot Locker logo on their official game day shorts, debuting at the Ford BALLIN’24 series at John Cain Arena in July, before continuing with their pre-Olympics exhibition matches in Abu Dhabi against the USA and Serbia. Foot Locker will receive extensive media exposure across various platforms, including on-court signage during national broadcasts and will supply prizes for the half-time competitions during the highly-anticipated Boomers vs China games. Additionally, Foot Locker will support the Boomers and Opals Super Camp in July and provide exclusive deals and prizes for the 500 participants. The Super Camp will serve as a pivotal platform for cultivating talent and instilling a passion for the game in the next generation of basketball athletes.
 
To connect and engage Foot Locker customers and the wider basketball community, select players from the Boomers squad will make their first appearance at the Foot Locker store at QV, Melbourne on Wednesday 26th June for a series of exclusive meet and greets. Fans eager to secure a spot at this special event are encouraged to follow Foot Locker’s Instagram and TikTok for further details.
 
“Teaming up with Foot Locker feels like a homecoming for me," said Boomers point guard Josh Giddey. "Growing up, Foot Locker was where I'd go to gear up for game day and now, in a year we strive for gold, they are by our side for this journey. I am excited to rep our new game day kit, meet with our passionate Foot Locker fans, and see the impact of this partnership on the basketball community nationwide."
 
“It’s great to have Foot Locker as a supporter of the Boomers program adding to their ongoing contributions to Australian basketball,” said Jason Smith, Basketball Australia’s EGM of High Performance. “We have a big year ahead and our success on the court is only made possible with partners like Foot Locker behind us.”
 
Foot Locker's partnership with the Boomers is the latest investment in its basketball offence as it continues to positively impact and champion hoops culture across the country. The collaboration complements Foot Locker’s longstanding support of Basketball Australia’s National Championships (U14, U16, U18, U20 and School level) and ongoing commitment to the NBL1, WNBL, NBL and globally-recognised streetball event, Summer Jam.
 
“Foot Locker is committed to fuelling the culture, passion and excitement of basketball at all competitive and community levels in Australia,” said Brendan Graham, Senior Director of Marketing for Asia Pacific. “Our basketball partnerships ensure we are there with the right product and service for an athlete's journey from junior camps and tournaments to the highest professional level. The Boomers squad, filled with local and NBA talent, represents the pinnacle of this journey. We're proud to partner with Basketball Australia and celebrate the impact of basketball from local courts to the world stage.”
 
Foot Locker and their iconic Stripers, have proudly been fitting athletes with sneakers, apparel and accessories for fifty years and counting, ensuring they're always ready to leave their mark on and off the court. Shop the latest basketball performance and street-style essentials online at https://www.footlocker.com.au or by visiting any of the Foot Locker stores nationwide.

Business Times

Nail it with points: Flybuys members can redeem points for instan…

Flybuys launches new in-store redemption at Bunnings stores across Australia Tuesday 19 August, 2025 – Flybuys, Australia’s ...

Understanding Energy Use Patterns by Season

Australia’s climate changes noticeably across the year. These seasonal changes don’t just affect what we wear or how we trave...

How Businesses Turn Data into Actionable Insights

In today's digital landscape, businesses are drowning in data yet thirsting for meaningful direction. The challenge isn't...

The Times Features

What Is the Australian Government First Home Buyers Scheme About?

For many Australians, buying a first home can feel like a daunting task—especially with rising property prices, tight lending rules, and the challenge of saving for a deposit. ...

How artificial intelligence is reshaping the Australian business loan journey

The 2025 backdrop: money is moving differently If you run a small or medium-sized business in Australia, 2025 feels noticeably different. After two years of stubbornly high bo...

Top Features of Energy‑Efficient Air Conditioners for Australian Homes

In recent years, energy efficiency has become more than just a buzzword for Australian households—it’s a necessity. With energy prices rising and climate change driving hotter su...

Long COVID is more than fatigue. Our new study suggests its impact is similar to a stroke or Parkinson’s

When most people think of COVID now, they picture a short illness like a cold – a few days of fever, sore throat or cough before getting better. But for many, the story does...

What Makes Certain Rings or Earrings Timeless Versus Trendy?

Timeless rings and earrings are defined by designs that withstand the test of time, quality craftsmanship, and versatility. Trendy pieces, on the other hand, often stand testimony ...

Italian Street Kitchen: A Nation’s Favourite with Expansion News on Horizon

Successful chef brothers, Enrico and Giulio Marchese, weigh in on their day-to-day at Australian foodie favourite, Italian Street Kitchen - with plans for ‘ambitious expansion’ to ...