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From Dylan Mulvaney to Madonna, there's a long history of backlash to celebrity brand endorsements

  • Written by: Amanda Spry, Lecturer of Marketing, RMIT University
From Dylan Mulvaney to Madonna, there's a long history of backlash to celebrity brand endorsementsFlickr

Earlier this month, influencer and trans woman Dylan Mulvaney promoted Bud Light beer on their social media and received vicious backlash from the conservative public. The TikTok star, known for documenting their gender transition in daily videos for their 10.8 million followers, showed a commemorative beer can with their face on it, which...

Read more: From Dylan Mulvaney to Madonna, there's a long history of backlash to celebrity brand endorsements

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