The Apple Vision Pro hasn't really impressed consumers, but that isn't the goal – for now
- Written by: Martie-Louise Verreynne, Professor in Innovation and Associate Dean (Research), The University of Queensland
Jeff Chiu/APApple’s new Vision Pro mixed reality headset has generated a significant amount of buzz. Announcing it at this year’s Worldwide Developers Conference, chief executive Tim Cook said the virtual and augmented reality headset will allow users to “see, hear and interact with digital content just like it’s in your...
Read more: The Apple Vision Pro hasn't really impressed consumers, but that isn't the goal – for now



















