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Do rebrands work? Can you trademark an X? An expert answers the burning questions on Musk's Twitter pivot

  • Written by: Cameron Shackell, Sessional Academic, Visitor, Queensland University of Technology
Do rebrands work? Can you trademark an X? An expert answers the burning questions on Musk's Twitter pivotShutterstock

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious. But it is likely doing exactly what he intended: generating enormous global interest, pushing Twitter closer to his other X brands (SpaceX, Tesla Model X, xAI), and clearing the way for a...

Read more: Do rebrands work? Can you trademark an X? An expert answers the burning questions on Musk's Twitter...

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