how the government's next ad campaign could boost COVID vaccine uptake
- Written by: Jessica Kaufman, Research Fellow, Vaccine Uptake Group, Murdoch Children's Research Institute
ShutterstockThe federal government recently indicated it will launch a new COVID-19 vaccine advertising campaign in July, targeting younger Australians under 40.
To date, federal vaccine promotion efforts have not been particularly engaging, perhaps due to an over-reliance on consulting firms over vaccine social science researchers. But news of a...
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