What is a 'soft' or 'hard' relationship launch? Explaining the celebrity-led trend
- Written by: Lisa Portolan, PhD student, Institute for Culture and Society, Western Sydney University
Chris Pizzelo/ APThe days of speedily updating your Facebook status the moment a new relationship is made official are long gone. In fact the Facebook relationship update could be described as somewhat passé, replaced instead by a new form of social media relationship documentation – the “soft” or “hard” launch....
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