The Times Australia
Small Business News

.
The Times Real Estate

.

Icon Appointed as Pause Fest PR agency

  • Written by Icon Agency


One of the world’s leading festivals for business and creativity, Pause Fest, has appointed Icon Agency as its national PR agency as it begins preparing for its 2021 event.

 

Now in its tenth year, Pause Fest 2020 in February was the festival’s biggest event to date. With 360 speakers and 9,370 in person attendees and an additional 9,700 online streamers, it was one of the last big corporate events in Australia before the coronavirus pandemic took grip.

 

Described as ‘Innovation Capital’, ‘Octoberfest for business’ and ‘Woodstock for digital natives’, Pause Fest 2021 will look different to previous years events.

 

Pause Fest founder and CEO, George Hedon, said, “We’re all hopeful that there will be some sense of normality in time for Pause Fest 2021, but we are busily reimaging what the event will look like in the post-COVID era.


“Pause Fest’s mission is to create a culture for the brightest of creators and innovators to come together and share their projects, knowledge, passions and insights – openly, freely and generously for the benefit of the entire community.


“The creative shift in the way we live, work and communicate during COVID-19 has shown this is all possible to achieve this via virtual channels.”


Pause Fest will be working with Icon Agency on a broad remit of activity beyond the 2021 event. “The festival is always the highlight, but we have a packed program running all year long. Our contribution to Australia’s start-up and tech community extends far beyond the three day festival.”

 

One of the major developments from Pause Fest is the launch of its inaugural The State of Australian Tech 2020 report, featuring data from a survey of almost 400 start-up founders in Australia revealing more than half feel ignored by government, with a third saying Australian regulations are actually impeding their growth.

 

“The stats on Australia’s tech sector to date have been poor. Most are outdated, inaccurate and not supported by industry enough. However, data is critical. Without data, we cannot track progress. 

 

“That’s why we’ve established the State of Australian Tech 2020 report to allow us to recognise the successes of our ecosystem, but also to confront the shortcomings that need to be overcome for us to be truly world-class.

 

“The report will build on our existing cataloguing of Australia’s start-up success stories, including via the Pause Awards, which we’ve just opened for 2020 submissions.”

 

Speaking on the successful appointment, Chris Dodds, Managing Director (Digital) at Icon Agency said, “Pause Fest is one of the most exciting and well-connected brands in the Australian tech space. We’re delighted to be its PR partner and support them in their mission to help the next generation of Aussie entrepreneurs to succeed, while cracking important societal problems along the way.”

 

Speaking on Icon’s appointment, George Hedon said, “In an agency relationship I value attention to detail, understanding of the tech space, strategy and expertise and a focus on client success – all of which I’m finding with Icon Agency. I look forward to working with Icon to help grow the Pause Fest brand.”


About Icon

Icon Agency is a strategic creative, communications and digital agency with offices in Melbourne, Canberra and Sydney. Naturally collaborative, Icon’s integrated communications model is purpose-built for today’s digital-first experience economy.

About Pause Fest

Pause Fest is the world’s leading festival for business and creativity. Now in its tenth year, Pause Fest is an independent industry-driven movement with a mission to bring diverse intelligence together to fuel the next generation forward. Pause Fest has created a culture for the brightest of creators and innovators to come together and share their projects, knowledge, passions and insights – openly, freely and generously for the benefit of the entire community. Described as ‘Innovation Capital’, ‘Octoberfest for business’ and ‘Woodstock for digital natives’, Pause Fest’s next chapter is focused on to build the capacity for the next generation of entrepreneurs to succeed and crack important societal problems.

SME Business News

Why is a Commercial Vacuum Cleaner Better?

Maintaining a pristine work area isn't just about aesthetics—it's about fostering an atmosphere of contentment, wellness, and awe-inspiring wholesomeness. Be it an office, a retail outlet, or a...

Why 20% of workers don't feel safe in their workplace

80% OF AUSTRALIAN WORKERS FEEL THEIR COMPANY PRIORITISES HEALTH AND SAFETY IN THE WORKPLACE, BUT WHY NOT 100%? COS shares innovative solutions to keep staff healthy, safe and productive A...

Albanese government looking to acquire Rex Airlines if buyer can’t be found

The Albanese government will on Wednesday announce it is willing, as a last resort, to purchase the collapsed Rex Airlines, in its latest bid to prop up aviation services to regional and remo...

The Legal Battle Against IP Theft: What Businesses Need to Know

So you've formulated that million-dollar idea and you're ready to take your business to the next level. You were so excited to publicize your supposedly next big thing that you went on TikTok...

Property Times

Can You Sell Your House Privately in Queensland? Here’s How

Selling a house privately in Queensland is entirely possible and can be a cost-effective alternative to using a real estate agent. While agents provide valuable expertise, their commissions and fees can take a significant portion of your sale proceed...

Brisbane Homeowners Warned: Non-Compliant Flexible Hoses Pose High Flood Risk

As a homeowner in Brisbane, when you think of the potential for flood damage to your home, you probably think of weather events. But you should know that there may be a ticking time bomb, ready to inflict tens of thousands of dollars in damage, ...

Building A Strong Foundation For Any Structure

Building a home or commercial building can be very exciting. The possibilities are endless and the future is interesting. You can always change aspects of the building to meet the unique needs of your family or business. Nevertheless, you have to go ...

How Plastering Companies Are Transforming Commercial Spaces in Australia

With the competitive nature of business today, first impressions are very crucial. From offices and retail stores to hotels and restaurants, what's inside a commercial facility can influence how clients, employees, and customers see a company. Of a...

Food & Dining

7 Tips to Brew Perfect Mullein Tea Every Time

Brewing the perfect cup of mullein tea can often feel elusive, especially with all the conflicting advice available online. You might struggle with weak flavour, overpowering bitterness, or even the challenge of floating leaves in your cup.  Fortu...

Fresh Ideas for Celebrating the Year of the Snake

The Lunar New Year is here, and with it comes the Year of the Snake—a time for fresh beginnings, family connections, and, of course, delicious food. As celebrations kick off, Australian families are turning to summer’s bounty of fresh produce to ...

Drop of Sunshine | The perfect gift for that special someone this Valentine’s day

Drop of Sunshine: A Toast to Women, Our Connections & The Stories That Bring Us Together Treasury Wine Estates (TWE), one of the world’s leading wine companies, has launched a new line of premium wines,  Drop of Sunshine, in partnership wit...

Delicious and Healthy Vitamix Recipes for Optimal Nutrition

🍏🥦 Enjoy tasty Vitamix recipes packed with nutrients for optimum health. Healthy eating 🥕🍓 made fun & delicious! 💪🍹 #Nutrition #VitamixRecipes Healthy Eating and Optimal NutritionRenowned for its versatility and unparalleled blending capabilitie...

The Times Features

Understanding the Dangers of Ignoring a Gas Leak

Gas leaks are silent threats lurking within both homes and workplaces. A gas leak occurs when natural gas or any other gaseous substance escapes from a pipeline or containment. T...

Can You Sell Your House Privately in Queensland? Here’s How

Selling a house privately in Queensland is entirely possible and can be a cost-effective alternative to using a real estate agent. While agents provide valuable expertise, their co...

Itinerary to Maximize Your Two-Week Adventure in Vietnam and Cambodia

Two weeks may not seem like much, but it’s just the right time for travelers to explore the best of Vietnam and Cambodia. From the bustling streets of Hanoi to the magnificent te...

How to Protect Your Garden Trees from Wind Damage in Australia

In Australia's expansive landscape, garden trees hold noteworthy significance. They not only enhance the aesthetic appeal of our homes but also play an integral role in the local...

Brisbane Homeowners Warned: Non-Compliant Flexible Hoses Pose High Flood Risk

As a homeowner in Brisbane, when you think of the potential for flood damage to your home, you probably think of weather events. But you should know that there may be a tickin...

Argan Oil-Infused Moroccanoil Shampoo: Nourish and Revitalize Your Hair

Are you ready to transform your hair from dull and lifeless to vibrant and full of life? Look no further than the luxurious embrace of Argan Oil-Infused Moroccanoil Shampoo! In a...

Business Times

Why is a Commercial Vacuum Cleaner Better?

Maintaining a pristine work area isn't just about aesthetics—it's about fostering an atmosphere of contentment, wellness, a...

Why 20% of workers don't feel safe in their workplace

80% OF AUSTRALIAN WORKERS FEEL THEIR COMPANY PRIORITISES HEALTH AND SAFETY IN THE WORKPLACE, BUT WHY NOT 100%? COS shar...

Albanese government looking to acquire Rex Airlines if buyer can’…

The Albanese government will on Wednesday announce it is willing, as a last resort, to purchase the collapsed Rex Airline...

LayBy Shopping