The Times Australia
Small Business News

.
The Times Real Estate

.

How to Promote Your Business Online in China

  • Written by Brigitte Evans




Every market has its own rules of the game, which is why when penetrating a new region, you need to do proper research on the best methods you should start applying. The first thing you need to understand is that, even though about 900 million Chinese consumers have access to the internet, in China, there are no Google, Facebook or Twitter. This means that when it comes to digital marketing, everything is different. Traditional SEO no longer works and you lack the finesse to make it in social media marketing. With this in mind and without further ado, here are several tips that will help you promote your business online in China.

  1. Start with a Chinese website

Mandarin Chinese is spoken by about 960 million native speakers, which is why, even though English might be the language of the international business, it’s still smarter to go for Chinese when designing your website. So, for starters, you need to take all the steps so that your platform supports Chinese characters. Next, like in the western world, responsiveness is everything, which is why you need to download a proper layout, optimize all the images and use all the right formats and structures.

Once you move past this, you need to focus on on-site optimization. Earlier on, we hinted on the importance of using Chinese characters and this practice also holds true in meta tags and descriptions. Fortunately for you, this kind of Baidu optimization (China’s greatest search engine) is quite similar to what you would undergo with Google, which makes all your previous experience count. As for the aesthetic rules of designing a website in China, it might be best to do some research on your niche competitors or local top-dogs and see what it should look like.

  1. Outsourcing

When trying to penetrate the Chinese market, it’s beneficial to outsource some of the highly-specialized tasks to professionals, who are familiar with the local circumstances and culture and well experienced in promoting business in this part of the world.

Outsourcing your SEO and content marketing tasks to a trusted SEO agency in Hong Kong may seem as a perfectly natural and cost-effective solution, as it may help you create tactics and strategies that will benefit the growth of your business exposure in China.

  1. Mobile-friendly

Last year, the number of internet searches from Android devices officially surpassed the number of searches made from Windows. Nevertheless, Windows is still a predominant internet browsing OS in the Western world. In other words, Asian internet users are much more mobile-oriented than their western counterparts. That being said, going mobile-friendly in China is an absolute must. Furthermore, making your website responsive, adaptive or mobile-first is great, yet, it’s always far better to develop an app. This needs to become a priority for all looking to promote their business online in China.

  1. PR in China

Without having enough cultural background and the understanding of the local community, it’s impossible to efficiently handle your PR. Still, there are several rules that aren’t that different from what you’ve encountered everywhere else. First of all, forums are the beating heart of the internet, seeing as how this is where people go to escape corporate jargon and agendas. Here, you can have a direct conversation with the nucleus of your community. Furthermore, by encouraging your fans to engage with each other, you can further facilitate the passive spreading of your brand.

  1. Team up with locals

At the end of the day, we already discussed the perks of outsourcing, yet, you might want to look past that and integrate some of the local digital marketing experts permanently into your business structure. For instance, Baidu PPC experts can become regular partners of your company and you should definitely employ local content writers (as well as editors), regardless of how proficient you are in Mandarin Chinese. Furthermore, you should look for PR experts to employ in your overseas office (if you have one) or merely have them on retainer as consultants. Lastly, market survey experts are always a welcome addition.

Conclusion

As you can see, promoting business online in China isn’t essentially different from doing so in the western world, yet, there are some minor discrepancies which could potentially make a huge difference. Whenever this is about to happen, you need to ensure that it’s always in your favor. With enough research and some proper aid on your side, this shouldn’t be that much of a problem to pull off.

SME Business News

Why is a Commercial Vacuum Cleaner Better?

Maintaining a pristine work area isn't just about aesthetics—it's about fostering an atmosphere of contentment, wellness, and awe-inspiring wholesomeness. Be it an office, a retail outlet, or a...

Why 20% of workers don't feel safe in their workplace

80% OF AUSTRALIAN WORKERS FEEL THEIR COMPANY PRIORITISES HEALTH AND SAFETY IN THE WORKPLACE, BUT WHY NOT 100%? COS shares innovative solutions to keep staff healthy, safe and productive A...

Albanese government looking to acquire Rex Airlines if buyer can’t be found

The Albanese government will on Wednesday announce it is willing, as a last resort, to purchase the collapsed Rex Airlines, in its latest bid to prop up aviation services to regional and remo...

The Legal Battle Against IP Theft: What Businesses Need to Know

So you've formulated that million-dollar idea and you're ready to take your business to the next level. You were so excited to publicize your supposedly next big thing that you went on TikTok...

Property Times

Brisbane Homeowners Warned: Non-Compliant Flexible Hoses Pose High Flood Risk

As a homeowner in Brisbane, when you think of the potential for flood damage to your home, you probably think of weather events. But you should know that there may be a ticking time bomb, ready to inflict tens of thousands of dollars in damage, ...

Building A Strong Foundation For Any Structure

Building a home or commercial building can be very exciting. The possibilities are endless and the future is interesting. You can always change aspects of the building to meet the unique needs of your family or business. Nevertheless, you have to go ...

How Plastering Companies Are Transforming Commercial Spaces in Australia

With the competitive nature of business today, first impressions are very crucial. From offices and retail stores to hotels and restaurants, what's inside a commercial facility can influence how clients, employees, and customers see a company. Of a...

Why You Need an Expert Electrician for Your Business’s Electrical Upgrades and Repairs

When it comes to maintaining and upgrading your business’s electrical systems, it’s essential to call in a professional. Electrical work in any commercial setting requires the expertise of a qualified electrician in Newcastle. Whether you're planni...

Food & Dining

7 Tips to Brew Perfect Mullein Tea Every Time

Brewing the perfect cup of mullein tea can often feel elusive, especially with all the conflicting advice available online. You might struggle with weak flavour, overpowering bitterness, or even the challenge of floating leaves in your cup.  Fortu...

Fresh Ideas for Celebrating the Year of the Snake

The Lunar New Year is here, and with it comes the Year of the Snake—a time for fresh beginnings, family connections, and, of course, delicious food. As celebrations kick off, Australian families are turning to summer’s bounty of fresh produce to ...

Drop of Sunshine | The perfect gift for that special someone this Valentine’s day

Drop of Sunshine: A Toast to Women, Our Connections & The Stories That Bring Us Together Treasury Wine Estates (TWE), one of the world’s leading wine companies, has launched a new line of premium wines,  Drop of Sunshine, in partnership wit...

Delicious and Healthy Vitamix Recipes for Optimal Nutrition

🍏🥦 Enjoy tasty Vitamix recipes packed with nutrients for optimum health. Healthy eating 🥕🍓 made fun & delicious! 💪🍹 #Nutrition #VitamixRecipes Healthy Eating and Optimal NutritionRenowned for its versatility and unparalleled blending capabilitie...

The Times Features

Itinerary to Maximize Your Two-Week Adventure in Vietnam and Cambodia

Two weeks may not seem like much, but it’s just the right time for travelers to explore the best of Vietnam and Cambodia. From the bustling streets of Hanoi to the magnificent te...

How to Protect Your Garden Trees from Wind Damage in Australia

In Australia's expansive landscape, garden trees hold noteworthy significance. They not only enhance the aesthetic appeal of our homes but also play an integral role in the local...

Brisbane Homeowners Warned: Non-Compliant Flexible Hoses Pose High Flood Risk

As a homeowner in Brisbane, when you think of the potential for flood damage to your home, you probably think of weather events. But you should know that there may be a tickin...

Argan Oil-Infused Moroccanoil Shampoo: Nourish and Revitalize Your Hair

Are you ready to transform your hair from dull and lifeless to vibrant and full of life? Look no further than the luxurious embrace of Argan Oil-Infused Moroccanoil Shampoo! In a...

Building A Strong Foundation For Any Structure

Building a home or commercial building can be very exciting. The possibilities are endless and the future is interesting. You can always change aspects of the building to meet the ...

The Role of a Family Dentist: Why Every Household Needs One

source A family dentist isn’t like your regular dentist who may specialise in a particular age group and whom you visit only when something goes wrong. A family dentist takes proa...

Business Times

Why is a Commercial Vacuum Cleaner Better?

Maintaining a pristine work area isn't just about aesthetics—it's about fostering an atmosphere of contentment, wellness, a...

Why 20% of workers don't feel safe in their workplace

80% OF AUSTRALIAN WORKERS FEEL THEIR COMPANY PRIORITISES HEALTH AND SAFETY IN THE WORKPLACE, BUT WHY NOT 100%? COS shar...

Albanese government looking to acquire Rex Airlines if buyer can’…

The Albanese government will on Wednesday announce it is willing, as a last resort, to purchase the collapsed Rex Airline...

LayBy Shopping