The Times Australia
Small Business News

.

Fitstop expands across the country as demand for the Aussie fitness brand soars


With Aussies across the country now enjoying the freedom of heading back to the gym, demand for functional fitness has rocketed – and fast-growing fitness brand Fitstop is reaping the benefits.

 

“People want to improve their health and fitness in an environment that offers the right atmosphere of motivation, support and flexibility. They want the tools and the programs to reconnect with their inner athlete and we are able to provide this,” Fitstop NSW and the ACT general manager, Eddie Edwards said.

 

“At Fitstop, we call it functional fitness and it is something that we are very passionate about.   We enable and inspire everyday athletes to push boundaries and unleash their true potential. Unlike other gyms and fitness environments, we focus on creating places where people can increase their overall health and wellness and achieve personal goals in a supportive way through our high-calibre strength and conditioning training. These sessions include the four core elements of functional fitness training: lift, perform, condition and sweat.

 

“Because of our approach to fitness, we are enjoying huge interest in, and support for, our brand.  We have created a wonderful community where people connect and feel inspired.”

 

Fitstop already has five locations up and running in New South Wales, with a further 15 to come by the end of 2023, and a target of 150 new locations in New South Wales and the nation’s capital within the next five to seven years. 

 

“Fitstop is the home of functional fitness where you can expect a challenge. Our group training focuses on performance, progression and unleashing the inner athlete in everyone. We want to help everyone make progress in every session, so that they have the confidence to enhance their fitness and lifestyle. Fitstop offers a personalised service in a group environment, so we make sure that our members maximise each session based on their fitness level,” Edwards explained.

 

“Our innovative custom built Fitstop app enables our members to track and manage their entire fitness journey. They can book sessions, complete programming series, and access nutrition and performance benchmarking all through our app.”

 

What is functional fitness?

“Functional fitness exercises train your muscles to work together by simulating common movements you might do at home, at work, or during sports. While using both upper and lower body muscles, functional fitness also emphasises core stability.  The four elements, lift, perform, condition and sweat work in unison together to optimise outcomes,” he said.

 

“Lift is a strength-based session using elements of progressive overload and functional strength. Expect compound lifts, isolation exercises, stability, and mobility to improve movement quality and overall muscle development.

 

“Perform is programmed to take athletic performance to the next level, through the inclusion of compound lifts, explosive movements, fast intervals and full-body burners, you will increase both anaerobic and aerobic capacity.

 

“Condition is the ultimate cardiovascular and muscular endurance test. There is a variety of full-body conditioning, and high-intensity exercises to keep the heart rate high for an extended period of time. Our team-based Sweat program gives our members the chance to get really competitive.  You’ll work alongside your team and work towards a target and share the results. The competition is fierce and the sense of achievement is the best reward.

 

“Sweat is a fitness fusion of the other three session types focused on partner workouts and community as a whole.

 

What to expect at Fitstop

“At Fitstop we believe that fitness should be available to everyone, so the first session is free, no strings attached. Every year, this 50-minute experience sees thousands of people leaving feeling better for it, and before we know it, they’re back for more.  This approach is not only helping people to kickstart their health and wellness journey, it is also helping our brand to grow at an exponential rate,” Edwards said.

 

“As a result, we are already expanding quickly and looking for more people to come along on our growth journey with us as fitness entrepreneurs to launch new Fitstop gyms across NSW and the ACT.”

 

Fitness for the community

I’ve been in the fitness industry for over ten years and have owned other fitness gym franchises in the past, even winning Franchisee of the Year. From being in the industry for so long and understanding fitness trends, I believe that as our understanding of fitness evolves, Fitstop is the next big thing. It truly is the next-level in challenging people to be the best athlete they can be, and it’s very rewarding for me to be part of that journey that people take,” Edwards added.

 

“At Fitstop our focus is very much all about community.  That is why we now host Community Saturday events where we can give back to the community by inviting non-members to participate in a free workout to experience the Fitstop formula. For those wanting to give us a go, all you have to do is download our Fitstop app, select your nearest Fitstop location and book your preferred session time. We’ll see you there!”

 

About Fitstop

Fitstop is the home of functional fitness, offering next-level group training. The company focuses on performance, progression and unleashing each person’s inner athlete. They offer a personalised service in a group environment, where each session is based on the individual’s fitness level to maximise results. Fitstop currently has three locations, with a further 15 more locations to open by the end of 2023.

 

https://fitstop.com/

Property Times

Rubber vs Concrete Wheel Stops: Which is Better for Your Car Park?

When it comes to setting up a car park in Perth, wheel stops are a small feature that make a big difference. From improving driver accuracy to preventing costly damage, the right choice between rubber and concrete wheel stops could save you time, mon...

What Is the Australian Government First Home Buyers Scheme About?

For many Australians, buying a first home can feel like a daunting task—especially with rising property prices, tight lending rules, and the challenge of saving for a deposit. To ease this burden, the Australian Government has introduced a First ...

Flipping vs. Holding: Which Investment Strategy Is Right for You?

Are you wondering whether flipping a property or holding onto it is the better investment strategy? The answer isn’t one-size-fits-all. Both strategies have distinct advantages and risks, and choosing the right one depends on your financial goals, ...

A Guide to Smarter Real Estate Accounting: What You Might Be Overlooking

Real estate accounting can be a complex terrain, even for experienced investors and property managers. From tracking rental income to managing property expenses, the financial intricacies of real estate demand more than just basic bookkeeping. A si...

Food & Dining

Not all processed foods are bad for you. Here’s what you can tell from reading the label

If you follow wellness content on social media or in the news, you’ve probably heard that processed food is not just unhealthy, but can cause serious harm. Eating a diet dominated by highly processed foods means you’re likely to consume more kil...

Italian Street Kitchen: A Nation’s Favourite with Expansion News on Horizon

Successful chef brothers, Enrico and Giulio Marchese, weigh in on their day-to-day at Australian foodie favourite, Italian Street Kitchen - with plans for ‘ambitious expansion’ to be announced in the coming months.  Italian Street Kitchen: A slice o...

Après Skrew: Peanut Butter Whiskey Turns Australia’s Winter Parties Upside Down

This August, winter in Australia is about to get a lot nuttier. Skrewball Whiskey, the cult U.S. peanut butter whiskey that’s taken the world by storm, is bringing its bold brand of chaos to Aussie shores with Après Skrew: a mash-up of alpine energy...

450 people queue for first taste of Pappa Flock’s crispy chicken as first restaurant opens in Queensland

Queenslanders turned out in flocks for the opening of Pappa Flock's first Queensland restaurant, with 450 people lining up to get their hands on the TikTok famous crispy crunchy chicken tenders. The highly anticipated opening comes after months of d...

Business Times

From Farms to Festivals: How Regional NSW Is Repurposing Shipping…

Regional NSW communities are repurposing containers for farms, tourism, and events Farmers and small businesses use them...

Nail it with points: Flybuys members can redeem points for instan…

Flybuys launches new in-store redemption at Bunnings stores across Australia Tuesday 19 August, 2025 – Flybuys, Australia’s ...

Understanding Energy Use Patterns by Season

Australia’s climate changes noticeably across the year. These seasonal changes don’t just affect what we wear or how we trave...

The Times Features

Do you really need a dental check-up and clean every 6 months?

Just over half of Australian adults[1] saw a dental practitioner in the past 12 months, most commonly for a check-up[2]. But have you been told you should get a check-up and c...

What is a Compounding Pharmacy and Why Do You Need One in Melbourne?

Ever picked up a prescription and thought, this pill is too big, too bitter, or full of things I cannot have? That is where a compounding chemist becomes important. A compounding p...

Deep Cleaning vs Regular Cleaning: Which One Do Perth Homes Really Need?

Whether you live in a coastal home in Cottesloe or a modern apartment in East Perth, keeping your living space clean isn’t just about aesthetics, it’s essential for your health and...

Rubber vs Concrete Wheel Stops: Which is Better for Your Car Park?

When it comes to setting up a car park in Perth, wheel stops are a small feature that make a big difference. From improving driver accuracy to preventing costly damage, the right c...

Not all processed foods are bad for you. Here’s what you can tell from reading the label

If you follow wellness content on social media or in the news, you’ve probably heard that processed food is not just unhealthy, but can cause serious harm. Eating a diet domin...

What happens if I eat too much protein?

The hype around protein[1] intake doesn’t seem to be going away. Social media is full of people urging you to eat more protein, including via supplements such as protein sha...