Google AI
The Times Australia

Times Media Advertising

ValueFlow, will expand ServiceNow expertise to meet digital business demands


Sydney-based technology firm ValueFlow and investment group Founder Led Investments (FLI) have entered into a capital alliance to expand ValueFlow’s business in Australia and Asia Pacific, including an MSP offering for fast start programs in the Asian region. 

ValueFlow has secured FLI’s financial support to expand its partnership with ServiceNow. The investment will enable ValueFlow to rapidly grow its business in Asia-Pacific countries by expanding its sales, implementation, and support delivery capabilities. 

“ServiceNow has been a standout success story in the enterprise technology industry over the past five years, so we’re very excited to be able to deepen and extend our partnership with the company,” said Dave Favelle, ValueFlow founder.

“We are especially looking forward to drawing on FLI’s deep understanding of the Asia Pacific IT market and customer needs as we reshape our business and solutions to meet their needs.”

ValueFlow has relaunched as a ServiceNow sales-led partner, focused on commercial and mid-markets covering ANZ and Asia. This engagement model allows authorised partners to directly sell ServiceNow licences and provide related implementation and support services to customers. 

ValueFlow provides digital transformation and ServiceNow-specific implementation, training and support services to a wide range of business and government customers including a managed services- ready to run -out of the box solution set that would provide fast start solution sets for ServiceNow’s growing Asian business.

“This private equity investment validates ValueFlow’s sustainable business model and strength in building customer relationships. We’re excited to be growing with our partners and enabling them to meet enormous demand for ServiceNow’s platform in ANZ and Asia,” said Marion Ryan, VP, Alliances and Channels Ecosystem, APJ at ServiceNow.

The Founder Led Investments (FLI) team is focused on working with founders in high growth businesses. We aim to invest in, mentor and support founders on their journey to expand and scale up their businesses. Our team of investors have all successfully built companies from the start-up phase to multi-million-dollar enterprises across technology, professional services and retail industries.

FLI is a private investment fund created in 2019 by partners Dr. Glen Richards, who was the founding Managing Director of Greencross Ltd and was a panellist on the Shark Tank TV show, Paul Wilson, the founder and Managing Director of Petbarn; technology industry pioneer Max White; and John Lawlor, a CFO with an extensive business and military background

White co-founded Data#3 and Extend Technologies, which expanded strongly in Australia, New Zealand and Asia as an SAP channel partner before being acquired by NTT Data. White continued to grow the business as CEO of NTT Data Business Solutions for Asia Pacific which included expanding the country coverage model for SAP through organic & acquisition to most countries across the Asian region.

White will join ValueFlow’s board as Executive Director, working closely with Dave Favelle and the company’s expert team. The company is also actively recruiting for a range of senior roles in line with its new strategy.

Learn more

ValueFlow: www.valueflowapj.com

Founder Led Investments: www.flinvestments.com.au

About ValueFlow

Founded in 2012, ValueFlow has grown to be one of the leading Elite ServiceNow Partners in Australia. By leveraging the capabilities of the NOW platform, ValueFlow has helped many organisations accelerate their digital transformation to deliver tangible business benefits.

About Founder Led Investments

Founder Led Investments – An investment team focused on working with founders in high growth businesses. We aim to invest in, mentor and support founders on their journey to expand and scale up their businesses.

From pre-seed ventures to more mature businesses – we work closely with entrepreneurs, founders and their people to grow their companies with a disciplined and competitive framework in the marketplace.

Our Team have experience across and focus on:

Specialty and FMCG

Healthcare

Professional Services

Food and Agriculture

Information Technology

 

ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.  

Property Times

Why Australians need to rethink new apartments after the budget changes

As the Federal Government pushes to accelerate housing supply and incentivise new residential development amid Australia’s housing shortage, industry leaders say New South Wales is better positioned than ever to meet demand following a major transf...

Property markets react to budget signals before laws are even passed

Australia’s property market has already begun reacting to the federal budget announcements despite many of the proposed measures not yet becoming law. Across residential, commercial and industrial sectors, sentiment has shifted. Buyers, investors...

Most Australians think the Budget Just Changed the Rules on Property. They Have No Idea How Far it Actually Goes.

A generation of Australians may be entering the biggest rethink of wealth creation since the rise of the property boom, with the Federal Budget shaking confidence in the investment strategies many households spent decades relying on. The CEO of Ph...

Property Paralysis: Buyers Hesitate As Australia’s Housing Market Sends Mixed Signals

Australia’s property market may still be active, but beneath the auctions, listings and glossy real estate campaigns, a growing sense of uncertainty is spreading through the market. Buyers are hesitating.Sellers are confused.Banks are cautious but...

Food & Dining

The Great Indoors: Commune Group Has Every Reason To Get Out This Winter

From Ramen Nights To $15 Pho And Midweek Set Menus, Commune's Southside Venues This Winter Tokyo Tina’s Club Ramen​The cooler weather is here, and so is ramen. Every Wednesday evening, Tokyo Tina is serving bowls of steaming, made-to-order ramen unt...

The evolution of bread in Australia: from basic staple to artisan luxury

For generations, bread was one of the simplest and most affordable foods in Australia. A loaf sat on nearly every kitchen bench. White sandwich bread filled school lunchboxes, accompanied family dinners and became part of the routine of suburban l...

McDonald’s Australia keeps innovating as Red Bull lands on the menu

For decades, McDonald’s Australia has been associated with burgers, fries, coffee and soft drinks. In 2026, however, the fast-food giant is signalling that the next battleground may not be food at all. It may be beverages. In one of the most signi...

Remember All-You-Can-Eat Restaurants? Australia Still Misses Them

For many Australians, few dining experiences created more excitement than the words: “All you can eat.” The concept felt almost magical. One fixed price. Unlimited access. Go back as many times as you liked. For families, teenagers, shift work...

Business Times

Click and collect changes the economics of Australian shopping ce…

Australia’s major supermarkets are transforming consumer behaviour through home delivery and click and collect services, bu...

Australia’s business paradox: investing for growth while preparin…

Australian businesses are sending mixed signals in 2026. On one hand, investment remains surprisingly resilient. Companies...

Barbeques Galore collapse - BBQs, branding and the battle for Aus…

For decades, the Australian backyard barbecue was almost a national institution. Weekend gatherings, summer cricket, family...

The Times Features

The battle that changed the war: how Ukraine’s stand at…

When historians eventually examine the defining moments of the war in Ukraine, they may conclude t...

The Great Indoors: Commune Group Has Every Reason To Ge…

From Ramen Nights To $15 Pho And Midweek Set Menus, Commune's Southside Venues This Winter Tokyo Ti...

Why Australians need to rethink new apartments after th…

As the Federal Government pushes to accelerate housing supply and incentivise new residential deve...

SpaceX goes public: how Australians can invest in Elon …

One of the most anticipated share market listings in history is about to take place, with Elon Mus...

Property markets react to budget signals before laws ar…

Australia’s property market has already begun reacting to the federal budget announcements despite...

The evolution of bread in Australia: from basic staple …

For generations, bread was one of the simplest and most affordable foods in Australia. A loaf sat...

Australian football fan Forest Robinson scores a Champi…

A solo competition trip to Budapest became a night in Heineken’s Skybox and pitchside celebrations a...

Why fit matters more than fashion

Fashion changes constantly. Colours come and go. Trends rise and disappear. One year oversized cl...

Why Your Backyard Pool Is One of the Best Investments Y…

The Gold Coast backyard has always punched above its weight. Long summers, reliable sunshine and a c...