The Times Australia
Mirvac Harbourside
Small Business News

.

ValueFlow, will expand ServiceNow expertise to meet digital business demands


Sydney-based technology firm ValueFlow and investment group Founder Led Investments (FLI) have entered into a capital alliance to expand ValueFlow’s business in Australia and Asia Pacific, including an MSP offering for fast start programs in the Asian region. 

ValueFlow has secured FLI’s financial support to expand its partnership with ServiceNow. The investment will enable ValueFlow to rapidly grow its business in Asia-Pacific countries by expanding its sales, implementation, and support delivery capabilities. 

“ServiceNow has been a standout success story in the enterprise technology industry over the past five years, so we’re very excited to be able to deepen and extend our partnership with the company,” said Dave Favelle, ValueFlow founder.

“We are especially looking forward to drawing on FLI’s deep understanding of the Asia Pacific IT market and customer needs as we reshape our business and solutions to meet their needs.”

ValueFlow has relaunched as a ServiceNow sales-led partner, focused on commercial and mid-markets covering ANZ and Asia. This engagement model allows authorised partners to directly sell ServiceNow licences and provide related implementation and support services to customers. 

ValueFlow provides digital transformation and ServiceNow-specific implementation, training and support services to a wide range of business and government customers including a managed services- ready to run -out of the box solution set that would provide fast start solution sets for ServiceNow’s growing Asian business.

“This private equity investment validates ValueFlow’s sustainable business model and strength in building customer relationships. We’re excited to be growing with our partners and enabling them to meet enormous demand for ServiceNow’s platform in ANZ and Asia,” said Marion Ryan, VP, Alliances and Channels Ecosystem, APJ at ServiceNow.

The Founder Led Investments (FLI) team is focused on working with founders in high growth businesses. We aim to invest in, mentor and support founders on their journey to expand and scale up their businesses. Our team of investors have all successfully built companies from the start-up phase to multi-million-dollar enterprises across technology, professional services and retail industries.

FLI is a private investment fund created in 2019 by partners Dr. Glen Richards, who was the founding Managing Director of Greencross Ltd and was a panellist on the Shark Tank TV show, Paul Wilson, the founder and Managing Director of Petbarn; technology industry pioneer Max White; and John Lawlor, a CFO with an extensive business and military background

White co-founded Data#3 and Extend Technologies, which expanded strongly in Australia, New Zealand and Asia as an SAP channel partner before being acquired by NTT Data. White continued to grow the business as CEO of NTT Data Business Solutions for Asia Pacific which included expanding the country coverage model for SAP through organic & acquisition to most countries across the Asian region.

White will join ValueFlow’s board as Executive Director, working closely with Dave Favelle and the company’s expert team. The company is also actively recruiting for a range of senior roles in line with its new strategy.

Learn more

ValueFlow: www.valueflowapj.com

Founder Led Investments: www.flinvestments.com.au

About ValueFlow

Founded in 2012, ValueFlow has grown to be one of the leading Elite ServiceNow Partners in Australia. By leveraging the capabilities of the NOW platform, ValueFlow has helped many organisations accelerate their digital transformation to deliver tangible business benefits.

About Founder Led Investments

Founder Led Investments – An investment team focused on working with founders in high growth businesses. We aim to invest in, mentor and support founders on their journey to expand and scale up their businesses.

From pre-seed ventures to more mature businesses – we work closely with entrepreneurs, founders and their people to grow their companies with a disciplined and competitive framework in the marketplace.

Our Team have experience across and focus on:

Specialty and FMCG

Healthcare

Professional Services

Food and Agriculture

Information Technology

 

ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.  

Property Times

Rubber vs Concrete Wheel Stops: Which is Better for Your Car Park?

When it comes to setting up a car park in Perth, wheel stops are a small feature that make a big difference. From improving driver accuracy to preventing costly damage, the right choice between rubber and concrete wheel stops could save you time, mon...

What Is the Australian Government First Home Buyers Scheme About?

For many Australians, buying a first home can feel like a daunting task—especially with rising property prices, tight lending rules, and the challenge of saving for a deposit. To ease this burden, the Australian Government has introduced a First ...

Flipping vs. Holding: Which Investment Strategy Is Right for You?

Are you wondering whether flipping a property or holding onto it is the better investment strategy? The answer isn’t one-size-fits-all. Both strategies have distinct advantages and risks, and choosing the right one depends on your financial goals, ...

A Guide to Smarter Real Estate Accounting: What You Might Be Overlooking

Real estate accounting can be a complex terrain, even for experienced investors and property managers. From tracking rental income to managing property expenses, the financial intricacies of real estate demand more than just basic bookkeeping. A si...

Food & Dining

Italian Lamb Ragu Recipe: The Best Ragù di Agnello for Pasta

Ciao! It’s Friday night, and the weekend is calling for a little Italian magic. What’s better than twirling up a rich, hearty pasta with a glass of bold red wine in hand? The real secret to Italian pasta isn’t just the noodles; it’s those incredible ...

Not all processed foods are bad for you. Here’s what you can tell from reading the label

If you follow wellness content on social media or in the news, you’ve probably heard that processed food is not just unhealthy, but can cause serious harm. Eating a diet dominated by highly processed foods means you’re likely to consume more kil...

Italian Street Kitchen: A Nation’s Favourite with Expansion News on Horizon

Successful chef brothers, Enrico and Giulio Marchese, weigh in on their day-to-day at Australian foodie favourite, Italian Street Kitchen - with plans for ‘ambitious expansion’ to be announced in the coming months.  Italian Street Kitchen: A slice o...

Après Skrew: Peanut Butter Whiskey Turns Australia’s Winter Parties Upside Down

This August, winter in Australia is about to get a lot nuttier. Skrewball Whiskey, the cult U.S. peanut butter whiskey that’s taken the world by storm, is bringing its bold brand of chaos to Aussie shores with Après Skrew: a mash-up of alpine energy...

Mirvac Harbourside

Business Times

Your CEO Has More Reach Than Your Ad Budget – You’re Just Not Usi…

By Patrice Pandeleos, Managing Director of Seven Communications If your CEO hides behind a logo while competitors build infl...

From Farms to Festivals: How Regional NSW Is Repurposing Shipping…

When you travel through regional NSW, you start to notice how resourceful communities can be. Open paddocks, winding countr...

Nail it with points: Flybuys members can redeem points for instan…

Flybuys launches new in-store redemption at Bunnings stores across Australia Tuesday 19 August, 2025 – Flybuys, Australia’s ...

The Times Features

Do kids really need vitamin supplements?

Walk down the health aisle of any supermarket and you’ll see shelves lined with brightly packa...

Why is it so shameful to have missing or damaged teeth?

When your teeth and gums are in good condition, you might not even notice their impact on your...

Australian travellers at risk of ATM fee rip-offs according to new data from Wise

Wise, the global technology company building the smartest way to spend and manage money internat...

Does ‘fasted’ cardio help you lose weight? Here’s the science

Every few years, the concept of fasted exercise training pops up all over social media. Faste...

How Music and Culture Are Shaping Family Road Trips in Australia

School holiday season is here, and Aussies aren’t just hitting the road - they’re following the musi...

The Role of Spinal Physiotherapy in Recovery and Long-Term Wellbeing

Back pain and spinal conditions are among the most common reasons people seek medical support, oft...

Italian Lamb Ragu Recipe: The Best Ragù di Agnello for Pasta

Ciao! It’s Friday night, and the weekend is calling for a little Italian magic. What’s better than t...

It’s OK to use paracetamol in pregnancy. Here’s what the science says about the link with autism

United States President Donald Trump has urged pregnant women[1] to avoid paracetamol except in ...

How much money do you need to be happy? Here’s what the research says

Over the next decade, Elon Musk could become the world’s first trillionaire[1]. The Tesla board ...