The Times Australia
The Times Real Estate

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The Times Real Estate

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Renovating to Sell, The Lowdown on Painting ROI


Wondering whether you should paint your home before you put it on the market? The simple answer is often yes! Read on to find out why and how dramatically painting can increase your sale price and decrease the time it takes to sell.

Why Does Painting a House Increase the Sale Price and Potential?

Painting the interior of a house is a timeless tactic for quickly and efficiently improving the look and feel of a home and minimising sale time. But why, you ask, is painting ROI so high?

While purchasers are looking for specifics in a house, such as how many bedrooms, bathrooms, and size, how a house makes them feel will create that craving for another look or prompt them to make an offer.

If you have ever walked into a freshly painted home, you know how mint, clean, and appealing it feels and looks. A proficient interior paint job can make a house look bigger and open, transforming it from tired and gloomy to bright, welcoming, and renewed in as little as a weekend.

When a house looks and gives off ‘worn-out-and-tired’ vibes compared to sparkly clean and ‘ready-to-be-lived-in"’ vibes, purchasers, already exhausted from looking at renovators' delights, will instantly put ‘doesn't need work’ notes next to your listing and boost you to the top of the list.

House Hunters Love a Fresh Paint Job

Painting a house in a timeless, classic, and modern neutral palette has several benefits:

Painting ROI is a quick and effortless way to increase value. If the house is in good shape and just needs freshening up, it could create a 5% rise in value—more if it previously had tired, chipped, or mismatched paint.

Purchasers will prefer a house they can immediately move and settle into rather than one requiring instant renovations.

A well-cared-for and professionally painted house will show potential buyers that you are an enthusiastic seller who takes pride in your house, indicating care and maintenance.

The advice from experts this season is to choose a neutral tone that will suit most buyers’ taste and avoid using white everywhere as it can feel very sterile.

Professional painters Perth confirm that greys are popular, and for good reason. Dulux's range of cool, sophisticated, and elegant greys allows you to use a neutral colour while still bringing character and mood into entertaining rooms. Paint colours such as Grey Reflection provide a clean but elegant base for purchasers to match their furnishings, whilst Timeless Grey can give bedrooms an air of tranquility and peace.

Want to give your home the edge over other properties on the market? Invest in the quick, profitable sale of your home by painting it before you put it up for sale. Presenting potential buyers with a fresh, clean slate can create a great first impression and put your house above the pack.

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