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Over 90% of respondents feel purchasing decisions influenced by rising cost of living, KPMG survey finds

In-person interactions will be heavily influenced by digital and AI, brands should prioritise investments for highest customer value

HONG KONG SAR - Media OutReach - 28 November 2023 - Despite a gradual improvement in consumption expenditure, affordability and value for money play a critical role in consumer purchasing decisions.

Read more: Over 90% of respondents feel purchasing decisions influenced by rising cost of living, KPMG survey f...

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