Google AI
The Times Australia

Times Media Advertising

24/7 FITNESS and LIVE4WELL Join Forces in Powerful Alliance Turn Your Sweat into Tangible Rewards

HONG KONG SAR - Media OutReach Newswire - 10 April 2025 - LIVE4WELL, a global AI-powered wellness and sports membership platform, is proud to announce its collaboration with the renowned fitness chain 24/7 FITNESS, which boasts over 180 locations in Asia.


24/7 FITNESS and LIVE4WELL Join Forces in Powerful Alliance Turn Your Sweat into Tangible Rewards
24/7 FITNESS and LIVE4WELL Join Forces in Powerful Alliance Turn Your Sweat into Tangible Rewards

Together, we are launching a "Fitness Alliance Program" promotion through LIVE4WELL's all-new digital VIV Pass memberships. This initiative aims to inspire users to cultivate consistent exercise habits while converting their workout efforts into real-world rewards. Starting today, all 24/7 FITNESS members can enjoy exclusive welcome Sweat Points and limited-time upgrade offers when they become LIVE4WELL members. At LIVE4WELL, we redefine and quantify the value of sweat, delivering on the promise to "Earn Rewards While Exercising."

> Exclusive Welcome Reward of 5,000 Sweat Points

By simply registering for a free LIVE4WELL VIV PASS (Earth) membership and entering the exclusive promo code "247L4W", 24/7 FITNESS members will automatically receive a 5,000 Sweat Points welcome reward. These Sweat Points can be redeemed for a wide range of fitness and wellness products, including gear from top sports brands, health supplements, gym memberships, professional fitness training courses, holistic wellness programs, personal training services, and more*.

> Exclusive Limited-Time Upgrade Reward : Gym Aesthetics FIT GEAR PRO™ Arm or Knee Support*

Any 24/7 FITNESS member who newly upgrades to the LIVE4WELL VIV PASS (Galaxy) membership* (one-time fee: US$19.99 / HK$159) during the campaign period can redeem a Gym Aesthetics FIT GEAR PRO™ Arm Sleeve or Knee Sleeve (valued at HK$248) with 5,000 Sweat Points. This offer is available from now until May 11, 2025.

FIT GEAR PRO™

FIT GEAR PRO™ products feature patented SensELAST® technology, which enhances physiological support, biomechanical efficiency, and athletic performance while stimulating blood circulation to accelerate recovery.

Don’t miss this amazing opportunity to gear up for extra protection during exercise and sports fun! Upgrade to the LIVE4WELL VIV PASS (Galaxy) today!

LIVE4WELL: Turning Every Drop of Sweat into Tangible Reward, From Daily Workouts to Peak Performance

LIVE4WELL’s vision is to create a sustainable rewards ecosystem that continuously delivers value to both merchants and users. To encourage users to earn more rewards, LIVE4WELL provides four key ways to accumulate Sweat Points:

  1. Walk to Earn - Daily 6000 steps
  2. Exercise to Earn - Daily 600 calories burnt or in-app AI exercise training
  3. Spend to Earn - Submit sports & health related purchase receipts for validation
  4. Compete to Earn - Upload verified proof of participation in recognized sports events
Building a Diverse Fitness Community Through Brand Partnerships

LIVE4WELL has partnered with various sports associations, fitness brands, and wellness partners to curate a multifaceted fitness ecosystem. With every collaboration, we expand the horizons of our members — delivering richer rewards and more dynamic workout experiences. This initiative encourages users to actively participate in healthy activities while fostering the growth of a global fitness community.

Campaign Now Live

24/7 FITNESS members are encouraged to register as LIVE4WELL VIV PASS members today to embrace the concept of “Earn Rewards While Exercising”. Download the app and become a LIVE4WELL member now! Enter the exclusive promo code “247L4W” to claim your 5,000 Sweat Points welcome reward, and begin your AI-powered fitness journey today!

*Only LIVE4WELL VIV PASS (Galaxy) members can unlock the in-app AI-powered gamified workouts and access the LIVE4WELL marketplace for reward redemption.

*Reward 2 - Upgrade Promotion: The FIT GEAR PRO™ is available for HK locations only. Participants out of HK who enroll in this campaign will receive a $HK100 coupon to the Gym Aesthetics online store.

LIVE4WELL Official Website
24/7 FITNESS Official Website
24/7 FITNESS x LIVE4WELL Campaign Details
LIVE4WELL Download Link
Hashtag: #Live4Well #247FITNESS #SWEATPOINTS #GYM #SPORTS

The issuer is solely responsible for the content of this announcement.

Times Magazine

Victorian Drivers To Receive 20% Rego Rebate From June 1 In Major Cost-Of-Living Measure

Victorian motorists will begin receiving significant registration savings from June 1 as the Allan...

How Australian Businesses Are Using AI To Cut Costs And Improve Efficiency

Artificial intelligence was once viewed by many small business owners as something futuristic, exp...

Quickest Way of Getting Rid of Your Old Cars in Brisbane?

If you are done searching for a practical solution for quickly getting rid of your old car, this w...

The Human Supplement Craze Has Officially Gone to the Dogs (Literally)

Australians’ appetite for supplements is no longer limited to their own vitamin cabinets. New reta...

AI Guilt: It’s Real — But it is irrational

Artificial intelligence is rapidly becoming one of the most powerful tools ever made available to ...

Australians Are Keeping Their Cars Longer — And It’s Changing The Market

Australia’s car market is undergoing a subtle but important transformation. People are keeping th...

Streaming Fatigue: Australians Overwhelmed By Subscriptions

Streaming was once supposed to simplify entertainment. Instead, many Australians now feel overwhe...

Why Shopping Centres No Longer Feel Exciting

There was a time when going to the shopping centre felt like an event. Families spent entire Satu...

Harry And Meghan: Less Powerful As Royals, More Powerful As Content

For all the claims of “Harry and Meghan fatigue”, the world’s media still cannot stop talking abou...

The Times Features

Remember All-You-Can-Eat Restaurants? Australia Still M…

For many Australians, few dining experiences created more excitement than the words: “All you can ...

Australia’s Changing Family Dynamic: When Adult Childre…

Australia’s housing affordability crisis is no longer simply an economic issue. It is reshaping t...

ASX Movements Since Labor’s Budget: What Investors Are …

Australia’s share market has spent recent weeks digesting the implications of Labor’s federal budg...

QLD Day

On Saturday 6 June, parkrun events across the state will be a sea of maroon, with communities  str...

NAGNATA: ‘FUTURE = FIBRE’ — Movement 21 at AFW 2026 …

Photography by Cesar OcampoOn Day 3 of Australian Fashion Week 2026, the energy at the runway shifte...

Flu Season in Australia: Why Health Authorities Are Tak…

As winter settles across Australia, so too does the annual flu season — a recurring health challen...

Smart Supermarket Shopping: The Money-Saving Hacks Aust…

Australians are becoming smarter supermarket shoppers. Rising grocery prices, higher mortgage rep...

Kmart’s Homewares Revolution: How a Discount Retailer B…

There was a time when many Australians viewed Kmart as the place to buy low-cost basics, school su...

“People Are Spending Less”: Small Businesses Feel Austr…

Sometimes the real state of the economy is not found in Treasury papers, Reserve Bank statements o...