Why smart investors are moving to shares
While previous generations built their wealth on cheap homes and massive capital gains, the window has closed (even despite the RBA’s recent ease of rates). Now, investors are shifting their strategies. Premium trading platforms are an avenue for investors to diversify their portfolio and offer greater flexibility.
This is exemplified by recent data from the Investment Trends November 2024 Australia Leverage Trading Report, which reveals that premium traders now constitute 19% of the overall trading population - the highest level since 2018. Additionally, premium traders’ share of total trading volume is at 90% across the country – highlighting the size and impact of this cohort. 
IG is a leading global trading platform and has reclaimed its title as Australia’s #1 Premium Client Provider*. When it comes to bespoke premium offerings, the IG platform and premium offering provide exclusive trade analysis, direct access to market analysts, and networking events tailored to like-minded investors.
Investors, particularly those involved in high-volume or complex strategies, demand more than just access to markets when they make decisions. They want intelligent support, speed, rapid execution, and expert insights to navigate volatile conditions effectively.
One such trader is IG Premium client, Darren Limon, who initially began trading with IG four and a half years ago during the height of the pandemic, to navigate extreme market conditions.
“As a trader, considering recent market developments – including the likes of Liberation Day – it has been more essential than ever that trading announcements are consolidated and integrated into a news feed which distills key information about what’s going on geopolitically. Similarly, during these recent times of volatility, it has been of paramount importance to have access to a dedicated Premium Client Manager –
who understands me, how I trade and the way I trade- providing support when needed.
Adrian Corti, Team Lead Manager of Premium Clients at IG, was initially an IG Premium client before joining the business to lead the Premium offering.
“As a Premium client, you’re not just a trader you’re a strategist, a thinker and part of an elite trading community. So, you need a premium level of support to reflect this. Whether it’s a tailored call from their local account manager or an update on market shifts as they happen, our 24-hour priority service model means that Premium clients can act with confidence and clarity, especially during major market events.
As personalised service continues to be paramount for trading, IG is continuing to improve its offering. IG’s latest A Trader’s Position report found AI tool adoption in trading has nearly doubled from 12% in December 2023 to 23% December 2024. To support its traders with AI tools, IG clients now have access to the DiscoverAI tool, which allows traders to type in a news headline, query or idea and instantly surface relevant sectors and trading opportunities. This new tool, available for free to all IG clients, provides insights into market dynamics and potential ripple effects of investment strategies allowing clients to turn their hunches into actionable plans.
To learn more about IG Premium and explore how IG’s expert support and advanced tools can help you trade smarter in a volatile market, visit ig.com/au/premium.
^Number 1 in Australia by primary relationships, FX & CFDs, Investment Trends November 2024 Leveraged Trading Report.
*Number 1 in Australia by primary relationships among premium traders, Investment Trends November 2024 Leveraged Trading Report
