Marc Degli: Tech Veteran Helping SMBs Rewrite the Rules of Innovation
For more than a decade, Marc Degli has been a driving force in the tech world. As the co-founder of Blackhawk Alert, a company known for its cutting-edge enterprise technology solutions, Marc built his reputation by bridging the gap between technology and business outcomes. Now, he’s turning his focus to a new mission: empowering small and medium-sized businesses (SMBs) to leverage AI and innovation to grow like never before.
From Enterprise to SMB: A Changing Landscape
In the past, enterprise technology seemed unreachable for smaller businesses. Costly infrastructure, specialized expertise, and slow-moving processes kept advanced tools locked away in corporate boardrooms. But according to Marc Degli, that era is over.“The gap between enterprise technology and SMB capabilities is closing faster than anyone expected,” Marc says. “AI is the great equalizer. Today, you can do more with less — and that’s transforming the competitive landscape.”
This shift isn’t just theoretical. Marc points to an emerging trend where SMBs are not only adopting powerful AI-driven tools but are also pioneering bold innovations that once would have required enterprise-scale budgets and teams.
The Rise of Innovation in SMBs
Historically, Australia has been an unforgiving environment for startups. A lack of government support and a risk-averse investment culture have made it difficult for early-stage companies to thrive. But Marc argues that the rise of affordable technology has sparked a grassroots revolution.“Australia has been terrible for startups for a long time. We’ve had minimal government assistance and investors who are often hesitant to back real innovation,” he says. “But now, SMBs don’t need the same level of capital or institutional support. With AI and modern tools, they can build, scale, and disrupt in ways that were unthinkable even five years ago.”
From automated workflows and predictive analytics to hyper-targeted marketing campaigns powered by AI, SMBs are no longer playing catch-up. In many cases, they’re setting the pace — leveraging speed and agility to outmaneuver larger, slower enterprises.
Doing More with Less
Marc’s optimism isn’t naive. He’s a veteran who’s seen cycles of hype come and go. What’s different this time, he says, is that the tools actually deliver.“AI is no longer experimental. It’s practical,” Marc explains. “For a fraction of the cost, SMBs can automate their operations, scale their customer reach, and access insights that used to take entire teams of analysts. True innovation is no longer trapped inside the walls of multinationals — it’s being born in local shops, niche startups, and family-run businesses.”
This democratization of technology means that SMBs don’t have to wait for permission or funding to innovate. Instead, they can iterate quickly, launch new offerings, and compete in markets once dominated by industry giants.
The Future: SMBs Leading the Charge
Looking ahead, Marc believes that the next wave of disruptive companies won’t come from Silicon Valley boardrooms but from small offices, cafes, and co-working spaces across Australia.
“If you want to see the future of tech, don’t just look at the big players. Look at the scrappy founders who are using AI to reimagine industries,” Marc says. “They’re not just closing the gap — they’re redefining what’s possible.”
And if Marc Degli’s track record is anything to go by, SMBs may very well become the new face of true innovation in Australia’s tech ecosystem.
"You can follow up with Marc Degli at:
https://linktr.ee/MarcDegli
LinkedIn Profile: https://www.linkedin.com/in/
