Zebra Technologies Further Strengthens APAC Leadership to Drive Regional Growth
Key executive promotions to enhance partner collaboration and support digital transformation initiatives for customers
Sydney, Australia – Jan. 28, 2026 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitising and automating frontline workflows, today announced several key leadership appointments and expanded roles across the Asia Pacific (APAC) region. These changes reinforce Zebra’s commitment to strengthening customer engagement and partner collaboration, enabling businesses to better address significant labour shortages, persistent supply chain disruptions, and the urgent need to modernise operations to stay ahead.
To support customers and partners in accelerating their adoption of AI-powered automation, Zebra has made two strategic appointments in the APAC region. Tom Christodoulou has been appointed as Sales Vice President, overseeing Australia & New Zealand (ANZ), Southeast Asia (SEA) and Korea.
Based in Singapore, Christodoulou will lead sales strategy for an expanded territory covering ANZ, SEA and Korea. He was formerly the Vice President of Sales for Australia, New Zealand, and India Subcontinent. He will be closely supported by a strong local leadership team, including Brett Newstead, Sales Director for ANZ, and Heejung Seo, Country Lead for South Korea. Bringing over two decades of industry experience, Christodoulou will focus on helping organisations in these regions build more resilient supply chains by empowering their connected frontline with real-time asset visibility and AI-driven decision-making.
“Organisations are under immense pressure to improve productivity and meet rising customer expectations,” said Tom Christodoulou, Sales Vice President, Australia & New Zealand, Southeast Asia and Korea, Zebra Technologies. “We will continue helping businesses solve these challenges with intelligent automation, and I’m excited to deepen our collaboration to support their critical modernisation journeys.”
Christanto Suryadarma is stepping into the newly formed role of Head of Partnerships for APAC. Previously, Suryadarma was the Sales Vice President of Southeast Asia, Korea and Channels for Asia Pacific (excluding China). In his new strategic role, Suryadarma will lead Zebra’s partnership strategy and expand a diverse partner ecosystem that delivers asset visibility, connected frontline workers and intelligent automation solutions for the retail, manufacturing, transportation and logistics, and healthcare industries. With more than 25 years of regional leadership experience, Suryadarma will be instrumental in empowering partners to help customers better modernise their operations.
“Our partners are essential for deploying solutions that build more intelligent operations for customers,” said Christanto Suryadarma, Head of Partnerships, APAC, Zebra Technologies. “I look forward to empowering our ecosystem with stronger collaboration and the best solutions to solve the intelligent operations challenges of today and tomorrow.”
To further support growing customer demand in key APAC markets, Zebra has also appointed two new country leaders:
- Subramaniam Thiruppathi has been appointed Country Lead for India Subcontinent (ISC). With nearly two decades at Zebra, he has been central to accelerating technology adoption in the region’s manufacturing, retail, and logistics industries.
- Joelle Booi has been appointed Country Lead for Singapore. She brings over 15 years of experience at Zebra and has been instrumental in advancing technology adoption in Singapore’s public and private sectors, particularly in manufacturing and AI.
Ryan Goh, previously Senior Vice President and General Manager of Asia Pacific, will now also lead Zebra’s Global OEM business, driving the worldwide strategy for Zebra’s OEM portfolio, enabling customers to embed Zebra’s solutions like scan engines into their specialised market solutions.
“The pace of change across APAC is accelerating rapidly. Businesses, especially those in India and Japan, are facing significant pressure from increasingly disrupted supply chains and rising labour shortfalls,” said Ryan Goh, Senior Vice President and General Manager, Asia Pacific and Global OEM, Zebra Technologies. “Our expanded leadership bench across APAC strategically positions our best talent to collaborate closely with our customers and partners, driving productivity and advancing digital capabilities. This team's deep expertise will be crucial in guiding organisations, as they adopt intelligent automation to build more resilient operations and empower the connected frontline workforce.”
KEY TAKEAWAYS
- Zebra has strengthened its APAC leadership to help customers navigate key industry trends like supply chain disruption and AI adoption.
- The strategic appointments include Tom Christodoulou, leading sales for ANZ, SEA and Korea, Christanto Suryadarma heading the new APAC Partnerships role, and Ryan Goh also guiding Zebra’s Global OEM business in addition to the region.
- The leadership expansion deepens local expertise in key markets like India and Singapore, aligning resources with growing customer demand for modernisation.
