The Most Searched Australians in 2024

Over the past few decades, Australia has consistently produced a wealth of high-profile individuals. From the worlds of sports to entertainment, Australians have left an incredible mark on the global stage, excelling in their fields and gaining worldwide recognition. But among all the celebrities, athletes, and influential figures out there, you might be curious about who were the most prominent Australian personalities over the past year.

To answer this question, Rocket Agency, a premier digital marketing agency in Sydney delved into Google search trends to pinpoint the most Googled Australians of 2024. By gathering data from IMDb, Spotify, Google Trends, and relevant social media platforms, they were able to create a comprehensive, unbiased, and accurate picture of Australia’s most popular figures. 

Who Are The Most Searched Australians in Australia?

Australia’s most-searched personalities over the past year highlight the nation’s passion for sports and entertainment. In terms of local search trends, here are the key Australian figures dominating Google:

• Alex De Minuar (#1) claims the top spot thanks to traffic spikes caused by major tennis tournaments.

• Jacob Elordi (#2), Hugh Jackman (#3), Margot Robbie (#4), Nicole Kidman (#7), Julian Assange (#8) and Chris Hemsworth (#10) have topped the boards indicating strong local interest in film and television.
• Sam Kerr (#5), Daniel Ricciardo (#6), and Josh Giddey (#9) are the remaining athletes who have bagged a place in the top 10, reflecting a strong and diverse taste for sports.

Rank	Name	State	Category	Search Volume
1	Alex De Minaur	Sydney, NSW	Tennis Player	149,500
2	Jacob Elordi	Brisbane, Queensland	Actor	128,000
3	Hugh Jackman	Sydney, NSW	Actor	119,500
4	Margot Robbie	Dalby, Queensland	Actor	119,000
5	Sam Kerr	Perth, Western Australia	Soccer Player	115,500
6	Daniel Ricciardo	Perth, Western Australia	Formula 1 Driver	109,500
7	Nicole Kidman	Sutton Forrest, NSW	Actor	95,000
8	Julian Assange	Townsville, Queensland	Activist/Journalist	89,250
9	Josh Giddey	Melbourne, Victoria	Basketball Player	89,250
10	Chris Hemsworth	Melbourne, Victoria	Actor	81,250
11	Travis Fimmel	Echuca, Victoria	Actor	70,250
12	Robert Irwin	Beerwah, Queensland	Conservationist	67,000
13	Tones And I	Brisbane, Queensland	Musician	66,000
14	Ariarne Titmus	Launceston, Tasmania	Swimmer	59,250
15	Anthony Albanese	Sydney, NSW	Politician	58,000
16	Mary Fowler	Cairns, Queensland	Soccer Player	57,750
17	Kylie Minogue	Melbourne, Victoria	Singer	55,000
18	Peter Dutton	Brisbane, Queensland	Politician	50,250
19	Phoebe Tonkin	Sydney, NSW	Actor	49,000
20	Heath Ledger	Perth, Western Australia	Actor	47,750
21	Elle Macpherson	Sydney, NSW	Model	47,250
22	Dustin Martin	Melbourne, Victoria	AFL Footballer	46,250
23	John Farnham	Melbourne, Victoria	Singer	45,750
24	Tim Tszyu	Sydney, NSW	Boxer	45,270
25	Jimmy Barnes	Melbourne, Victoria	Musician	44,750
26	Rebel Wilson	Sydney, NSW	Actor/Comedian	43,250
27	Isla Fisher	Sydney, NSW	Actor	43,250
28	Alan Jones	Oakey, Queensland	Rugby League Player	42,500
29	Russell Crowe	Wellington, New Zealand*	Actor	42,250
30	Ben Simmons	Melbourne, Victoria	Basketball Player	42,250
31	Gina Rinehart	Perth, Western Australia	Businessperson	41,250
32	Rachael Gunn	Sydney, NSW	Olympian/Academic	40,750
33	Spanian	Sydney, NSW	Influencer	40,750
34	John Singleton	Sydney, NSW	Entrepreneur	40,300
35	Steve Irwin	Essendon, Victoria	Conservationist	40,250
36	Ned Kelly	Beveridge, Victoria	Historical Figure	39,750
37	Liam Hemsworth	Melbourne, Victoria	Actor	38,750
38	Fiona Stanley	Sydney	Science	38,400
39	Nick Daicos	Victoria	AFL Footballer	38,000
40	Gout Gout	Ipswich, Queensland	Athletics	37,450
41	Kaylee Mckeown	Redcliffe, Queensland.	Swimmer	37,250
42	Troye Sivan	Perth, Western Australia	Singer	37,250
43	Cate Blanchett	Ivanhoe, Victoria	Actor	35,250
44	Nick Kyrgios	Canberra, ACT	Tennis Player	35,250
45	Emma Mckeon	Sydney, NSW	Swimmer	34,750
46	Simon Baker	Launceston, Tasmania	Actor	34,750
47	Milly Alcock	Sydney, NSW	Actor	34,550
48	Angela White	Sydney, NSW	Adult Star	34,000
49	Jelena Dokic	Melbourne, Victoria	Tennis Player	33,750
50	Patty Mills	Canberra, ACT	Basketball Player	33,250

Who Are The Australians With The Highest Search Volume Growth in Australia Over The Past 12 Months?

This section highlights the Australian figures who saw the most substantial year-on-year growth in terms of search volume. The findings below showcase how major achievements in sports and entertainment effectively capture local interest. 

• Alex De Minuar (#1) once again claims the top spot. This shouldn’t be a surprise since fresh talents that perform well quickly gain traction amongst fans. 

• Arianne Titmus (#3), Alan Jones (#6), Rachel Gunn (#7), Jelena Dokic (#8),  Emma Mckeon (#9), and Arisa Trew (#10) placing high on the list once again emphasises the strong local interest for sports. It’s also worth noting that recent events like the Paris 2024 Olympics have caused increased interest in Australian athletes who have participated in the event. 

• Travis Fimmel (#2), Tones and I (#2), and Nicole Kidman (#5) are the only non-athletes in the top 10. Their continued success in entertainment has significantly contributed to the spike in their search volumes.

Rank	Name	Category	Additional SV
1	Alex De Minaur	Tennis Player	82,759
2	Travis Fimmel	Actor	53,032
3	Ariarne Titmus	Swimmer	51,392
4	Tones And I	Musician	46,240
5	Nicole Kidman	Actor	42,802
6	Alan Jones	Rugby League Coach	41,990
7	Rachael Gunn	Olympian/Academic	39,872
8	Jelena Dokic	Tennis Player	29,238
9	Emma Mckeon	Swimmer	26,254
10	Arisa Trew	Skateboarder	23,734
11	Russell Crowe	Actor	23,304
12	Leah Halton	Model/Influencer	22,354
13	Guy Sebastian	Singer	22,081
14	Dustin Martin	AFL Footballer	20,838
15	Pauline Hanson	Politician	20,703
16	Daniel Ricciardo	Formula 1 Driver	19,746
17	Skye Wheatley	Influencer	17,469
18	Kaylee Mckeown	Swimmer	17,223
19	Selwyn Cobbo	Rugby League Player	17,015
20	Peter Dutton	Politician	16,525

Who are The Most Searched Australians Worldwide?

Many Australians transcend local fame and achieve global recognition. From established icons to rising stars, here are the Australians who have become household names around the world. 

• Margot Robbie (#1) maintains the top position, largely due to her consistent success in Hollywood. She continuously plays major roles in high-profile films, consistently establishing her presence in global entertainment. 
• Nicole Kidman (#3), Hugh Jackman (#4), Chris Hemsworth (#5), Heath Ledger (#7), and Russell Crowe (#9) consistently rank high in search volumes indicating that veteran Australian talent remains dominant. 

• Jacob Elordi (#2) and Milly Alcock (#10) earned their place as young and rising stars. This is thanks to their success in their breakout roles in Euphoria and House of The Dragon.

Rank	Name	Category	Search Volume
1	Margot Robbie	Actor	4,256,000
2	Jacob Elordi	Actor	2,992,000
3	Nicole Kidman	Actor	2,985,000
4	Hugh Jackman	Actor	2,365,500
5	Chris Hemsworth	Actor	2,223,750
6	Angela White	Adult Star	2,096,000
7	Heath Ledger	Actor	1,737,250
8	Sia	Singer	1,494,450
9	Russell Crowe	Actor	1,285,750
10	Milly Alcock	Actor	1,200,450
11	Liam Hemsworth	Actor	1,129,250
12	Cate Blanchett	Actor	1,127,750
13	Travis Head	Cricket Player	1,027,000
14	Rebel Wilson	Actor/Comedian	841,250
15	Isla Fisher	Actor	830,750
16	Ruby Rose	Model/Actor	754,950
17	Kylie Minogue	Singer	710,500
18	Julian Assange	Activist/Journalist	628,750
19	Daniel Ricciardo	Formula 1 Driver	610,500
20	Josh Giddey	Basketball Player	601,750
21	Gout Gout	Athletics	575,950
22	Mitchell Starc	Cricket Player	563,400
23	Angourie Rice	Actor	535,950
24	Troye Sivan	Singer	493,750
25	Josephine Langford	Actor	483,600
26	Rose Byrne	Actor	468,250
27	Travis Fimmel	Actor	467,250
28	David Warner	Cricket Player	450,450
29	Ellyse Perry	Cricket Player	449,400
30	Keith Urban	Musician	437,250
31	Iggy Azalea	Rapper	435,950
32	Samara Weaving	Actor/Model	431,450
33	Claudia Doumit	Actor	430,450
34	Steve Irwin	Conservationist	420,250
35	Deborralee Furness	Actor	416,900
36	Dacre Montgomery	Actor	402,450
37	Sam Worthington	Actor	388,450
38	Katherine Langford	Actor	385,050
39	Angus Young	Musician	383,700
40	Sarah Snook	Actor	369,450
41	Teresa Palmer	Actor	369,200
42	Simon Baker	Actor	362,250
43	Yvonne Strahovski	Actor	359,300
44	Alycia Debnamcarey	Actor	358,100
45	Leah Halton	Model/Influencer	353,450
46	Miranda Kerr	Model	345,250
47	Ben Simmons	Basketball Player	344,250
48	Toni Collette	Actor	341,400
49	Glenn Maxwell	Cricket Player	340,450
50	Chloe Ting	Fitness Influencer/Youtuber	325,250

Who Are The Australians With The Highest Search Volume Growth Worldwide Over The Past 12 Months?

Thanks to their remarkable performances, these Australians gained enhanced international recognition. Comprising mostly of actors, here are the figures with the biggest increase in global search volume over the past year: 

• Nicole Kidman (#1) leads the charge solidifying her place as a global icon. Her international appeal remains strong thanks to her continued success in the film industry.
• Hugh Jackman (#2), Russell Crowe (#3), Heath Ledger (#6), Travis Fimmel (#8), Deboralee Furness (#9), and Cate Blanchett (#10) dominate the top ranks. As entertainment veterans, they consistently attract interest as globally recognised figures. 
• Leah Halton (#4) and Samara Weaving (#7) are rising stars in the influencer and acting scene. Interestingly, long-time singer and actress Kylie Minogue (#5) has experienced a great increase in search interest.

Rank	Name	Category	Additional SV
1	Nicole Kidman	Actor	1,353,852
2	Hugh Jackman	Actor	788,500
3	Russell Crowe	Actor	709,180
4	Leah Halton	Model/Influencer	341,827
5	Kylie Minogue	Singer	320,115
6	Heath Ledger	Actor	313,275
7	Samara Weaving	Actor/Model	272,243
8	Travis Fimmel	Actor	256,777
9	Deborralee Furness	Actor	230,784
10	Cate Blanchett	Actor	210,880
11	Rachael Gunn	Olympian/Academic	193,186
12	Charlee Fraser	Actor	171,349
13	Yvonne Strahovski	Actor	162,961
14	Markella Kavenagh	Actor	144,907
15	Alex De Minaur	Tennis Player	142,189
16	Anna Torv	Actor	140,718
17	Leila George	Actor/Model	128,216
18	Nick Cave	Musician/Writer	123,570
19	Portia De Rossi	Actor	118,752
20	Charlie Vickers	Actor	113,975

Who are The Most Searched Non-Australians in Australia?

Thanks to their remarkable performances, these Australians gained enhanced international recognition. Comprising mostly of actors, here are the figures with the biggest increase in global search volume over the past year: 

• Taylor Swift (#1) dominates the list as a global music icon. On another note, rising artists such as Sabrina Carpenter (#3), Olivia Rodrigo (#6), and Billie Eilish (#7) sitting in the top 10 indicates Australia’s strong interest in international pop stars.

• Donald Trump (#2), Kamala Harris (#4), Joe Biden (#8), and Elon Musk (#9) have also experienced substantial search interest. This can be mainly attributed to the recently concluded 2024 Presidential Election of the United States. 

• Kate Middleton (#5) and Barry Keoghan (#10) are the last figures in the top 10. Search interest for Kate Middleton is constantly high due to her affiliation with the royal family while Barry Keoghan’s success in the film industry has led to a great year-on-year increase.

Rank	Name	Category	Search Volume
1	Taylor Swift	Singer	644,500
2	Donald Trump	Politician	283,000
3	Sabrina Carpenter	Singer	233,000
4	Kamala Harris	Politician	219,000
5	Kate Middleton	Royalty	168,500
6	Olivia Rodrigo	Singer/Actress	167,000
7	Billie Eilish	Singer	163,000
8	Joe Biden	Politician	143,000
9	Elon Musk	Entrepreneur	132,500
10	Barry Keoghan	Actor	130,500
11	Novak Djokovic	Tennis Player	130,000
12	Jenna Ortega	Actor	123,500
13	Drake	Rapper	118,500
14	Ariana Grande	Singer	115,500
15	Eminem	Rapper	113,500
16	Blake Lively	Actor	110,000
17	Mike Tyson	Boxer	106,000
18	Travis Scott	Rapper	104,000
19	Dua Lipa	Singer	101,000
20	Zendaya	Actress/Singer	101,000
21	Meghan Markle	Duchess/Former Actress	100,500
22	Henry Cavill	Actor	98,000
23	Millie Bobby Brown	Actor	97,500
24	Griselda Blanco	Criminal Figure	95,500
25	Ryan Reynolds	Actor	95,000
26	LeBron James	Basketball Player	93,000
27	Prince Harry	Royalty	93,000
28	Anne Hathaway	Actress	91,500
29	Ryan Gosling	Actor	90,500
30	Josh Giddey	Basketball Player	89,250
31	Cillian Murphy	Actor	88,250
32	Simone Biles	Gymnast	87,250
33	Amanda Bynes	Actor	87,000
34	P Diddy	Singer	86,500
35	Florence Pugh	Actress	86,000
36	Megan Fox	Actress	85,500
37	Anya Taylor-Joy	Actor	84,000
38	Ice Spice	Singer	83,250
39	Conor McGregor	Mixed Martial Artist	83,000
40	Carlos Alcaraz	Tennis Player	80,750
41	Jake Paul	YouTuber/Boxer	80,250
42	Gypsy Rose	Public Figure	79,250
43	Ana de Armas	Actor	78,250
44	SZA	Singer	78,000
45	Justin Bieber	Singer	77,000
46	Jennifer Lawrence	Actress	77,000
47	Andrew Tate	Entrepreneur/Internet Personality	77,000
48	Imane Khelif	Boxer	76,250
49	Tate McRae	Singer	75,000
50	Brad Pitt	Actor	74,750

Why Do These Search Trends Matter for Marketers?

The search trends from the past 12 months provide invaluable insights into audience behaviour, interests, and evolving cultural priorities. The figures above paint a better picture of how well Australians are engaged with sports, entertainment, and global affairs. For marketers, this data is more than just a list—it's a clear-cut guide to business success. Here are our key takeaways from the data provided. 

Viral Moments Matter

Rising stars like Rachael Gunn (Raygun) (#7 in AU Growth) and Leah Halton (#4 in WW Growth) demonstrate how viral events or standout achievements can trigger significant search spikes. While events like the Paris Olympics only come every once in a while, it’s important to take note of events that can potentially produce viral moments.

Aussies Love Sports 

Across all lists, some of the most searched figures are athletes like Alex De Minaur and Sam Kerr. Moreover, women’s sports are seeing a surge in search interest, with Sam Kerr and Mary Fowler leading the charge. Overall, these trends indicate the increasing media coverage of women’s sports.

Entertainment Remains Supreme

The top 10 across all data sets made are mostly comprised of actors and musicians. Even Australian actors like Heath Ledger who have already passed away continue to gain traction thanks to his amazing performances so it’s important to note the value of sentiment. However, marketers should stay on the watch for both veteran and rising stars in the entertainment industry since this data may help them find the best advocates for their brands. 

International Affairs Are of Great Interest

The search interest for American politicians like Donald Trump, Kamala Harris, and Joe Biden indicates the strong interest of American media and politics in the Australian public. With the current state of international affairs, the data shows that Australians are strongly invested in global political developments.

Monitor Search Trends to Maximise Your Marketing Strategy

The search trends gathered by Rocket Agency offer marketers valuable insights into audience interests, cultural dynamics, and emerging trends. By understanding the figures that captivate Australians, brands can craft campaigns that resonate deeply with their target audiences. By aligning with the enduring influence of prominent Australian figures, businesses will be able to create relevant and impactful marketing strategies. Staying attuned to these shifts ensures brands remain connected, culturally aware, and poised for success in a fast-evolving landscape.

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