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The Times Australia

Does One NZ’s new ad campaign connect? Many adopted people might not think so

  • Written by: Annabel Ahuriri-Driscoll, Associate Professor, School of Health Sciences, University of Canterbury
Does One NZ’s new ad campaign connect? Many adopted people might not think soOne NZ/YouTube

Adoption is often portrayed as a beautiful, loving act. It enables people to become parents to a child who is given a second chance at being part of a loving family. And a birth mother is relieved of a burden she was either unprepared for, or unable to carry.

Mother and child are later reunited, and joy ensues, happy endings all...

Read more: Does One NZ’s new ad campaign connect? Many adopted people might not think so

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