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'Virtual influencers' are here, but should Meta really be setting the ethical ground rules?

  • Written by: Tama Leaver, Professor of Internet Studies, Curtin University
'Virtual influencers' are here, but should Meta really be setting the ethical ground rules?lilmiquela/Instagram

Earlier this month, Meta announced it is working on a set of ethical guidelines for “virtual influencers” – animated, typically computer-generated, characters designed to attract attention on social media.

When Facebook renamed itself Meta late last year, it heralded a pivot towards the “metaverse”...

Read more: 'Virtual influencers' are here, but should Meta really be setting the ethical ground rules?

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