Thailand’s gems and jewelry industry embraces digital transformation
- Written by: Chidsupang Chaiwiroj
Bangkok - Mr. Nantapong Chiralerspong, Deputy Director General of The Department of International Trade Promotion (DITP), Ministry of Commerce, presided over the online press conference of ‘BGJF Virtual Trade Fair (The 66th Special Edition)’, a virtual trade fair for gems and jewelry between 22-24 June 2021 via www.BGJF-VTF.com. This online event aims to create new opportunities in global trade for gems and jewelry entrepreneurs in the new normal.
The Deputy Director General of DITP said that “this online event aims to create new opportunities in global trade for gems and jewelry entrepreneurs and enable them to ‘REFILL-REFORM-REFINE’ in these challenging times through marketing innovations in the new normal. This is part of 14 roadmaps of the Ministry of Commerce led by Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce.”
The Deputy Director General highlighted that BGJF Virtual Trade Fair (The 66th Special Edition) is a virtual trade fair available to everyone free of charge. He also estimated that the results will turn out as planned. “The BGJF platform is designed to make visitors feel as if they were in a real trade fair. It will feature the digital showcases of more than 600 companies from across the world along with the online business matching services that can be booked in advance directly or through trade commissioners around the world. This event is expected to have at least 450 online business matchings and 500 million THB in revenue. To help support entrepreneurs whose businesses are affected by the COVID-19 pandemic, these special sessions are free of charge,” said Mr. Chiralerspong.
Apart from the showcase and business matching, visitors are invited to learn more about gems and jewelry trends and participate in other activities, including online seminars by The Gem and Jewelry Institute of Thailand (GIT) and the BGJF Flash Sale, which are the special Live Streaming sessions, along with gems and jewelry key trend reports.
The second part of the online press conference of ‘BGJF Virtual Trade Fair (The 66th Special Edition)’ featured a talk on the topic of “Jewelry Key Trends: Directions of the Gems and Jewelry Market after COVID-19” with speakers included Mrs.Nisabudh Virabutr, Director of Office of Lifestyle Trade Promotion, DITP, Sarran Youkongdee, designer and founder of SARRAN, and Dr. Thitiporn Sathavornmanee, Director of Luxellence Center. The press conference ended with a special jewelry fashion show ‘Journey Through The Gemniverse’ featuring Thailand’s leading celebrity models.
‘BGJF Virtual Trade Fair (The 66th Special Edition)’ will be held between 22-24 June 2021 via www.BGJF-VTF.com. Exhibitors and buyers who are interested in joining the business matching can register for free from today onwards on the website.
