We all know that Etsy is the go-to place to sell any arts and crafts online. However, it is easy to feel that your masterpieces get lost in between the crowd. If you want to make a living as an artist, you may want to consider diversifying your approach to selling your art online. 

LinkedIn Is For All Types Of Professionals

Don’t be fooled into thinking that you need a PhD or MBA to join LinkedIn. If you’re a professional artist, then include that on your profile. You can post samples of your art, and buy LinkedIn likes to create a hype over them. Remember that this is a professional networking platform, so your profile should contain more than advertising. Try adding interesting articles that are related to your artistic technique. The aim here is to keep people on the platform engaged and interacting with you as often as you can, so that when they want to buy art they will think of you. 

LiveStream Yourself Painting

Many YouTube users love to watch time lapse videos of people painting murals or any intricate artwork. Once you realize that YouTube is the second largest search engine on the internet, there should be no hesitation to tap into that potential marketing opportunity. Posting time lapse videos can serve two purposes: you can earn money through YouTube (ad-generated revenue) and it will give your artwork more exposure. Make sure to mention in the description (or during the video) how people can contact you to commission a painting, or link to your website (or etsy profile) so they can have a chance to buy from you.

Create A Website

While all these methods of marketing your art are all fine, there should be a central location to enable people to browse and purchase your art. It doesn’t take much to create a website these days, but gives you business more credibility. Additionally, since people will only be focused on your art painting, there is no competition. 

You may be thinking that your etsy page is sufficient for these purposes. However, a professionally designed website can help you build your identity and brand image. You may still sell on etsy, but mention that you have an official website as well. It offers a serious tone to it. 

Learn To Price Your Accordingly

Before you begin selling, you need to set a price for your art. This starts by asking yourself two questions:

Who Are Your Target Customers?

If your artwork is more cute and geared towards teens and the younger generation, it should be cheaper to buy. If you think your art is worth the extra money, aim for older generations (preferably boomers) because they are the ones with the money. 

Are You Creating Custom-Made Art?

Art that is made to order can be more expensive or affordable according to the skills required. Look around for similar services and price your artwork accordingly. Should you think your art is exceptionally good, you may even consider auctioning it. More on that below.

Auction Your Art On Ebay

Ebay allows users to sell anything and everything, and it does not necessarily have to be at a fixed price. Use Ebay’s auction services to try and get better offers on your art. It’s worth noting, however, that you need to set a minimum price if you do not want to sell for too low. Consider the price of shipping within the United States as part of the price for your artwork. Most people do not like paying an extra charge for shipping, and many might change their minds about buying if they were to find a shipping price included.

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