Driven by their mission and the desire to create an unmatched customer-centric experience, Bank Muamalat leverages platform technology to innovate towards a unified Islamic digital banking experience, bridging silos, and traditional banking practices. With the Backbase Engagement Banking Platform serving as the anchor platform, facilitating end-to-end processes including onboarding, transactions, financing, as well as backend consumer servicing and engagement, Bank Muamalat is equipped to create customized and unique customer journeys with security, consistency, acceleration, and scalability.

Central to the bank's digital transformation is a modern digital Islamic banking super app aimed at enhancing its Retail Banking solutions. This pivotal shift enables the bank to offer personalized banking journeys, tailored to unique preferences of its customers, while empowering the bank with freedom and control in putting their long-term vision into action. The goal is to cater to the needs of diverse consumers in Malaysia beyond traditional banking services, including holistic life empowerment features, from financial, faith and the added assurance of security and peace of mind in every transaction. In addition, Bank Muamalat has set its sights on extending these innovations to its commercial and SME banking segments in the near future.

Khairul Kamarudin, President & Chief Executive Officer of Bank Muamalat, said, "We are attentive to the current needs of our diverse consumer base and are dedicated to advancing financial inclusion and Islamic banking practices to more modern, customer-centric, and digitally progressive. The strategic advantage of the Backbase Engagement Banking Platform lies in its ability to 'adopt and build', which aligns with our goal to launch the digital Islamic banking platform by the end of the year."

The seismic shift towards rapid technological advancements is driven by Bank Muamalat's commitment to continuous improvement and innovation across their products, services, and customer experiences. This transformation is anchored by eight strategic thrusts, among which are Accelerating Business Growth, Enabling Islamic Bank for All, and Enhancing Customer Centricity. These priorities underscore the bank's mission to not only meet but exceed the broadening needs and expectations of its growing customer base.

Today, Backbase serves over 120 financial institutions worldwide, including an increasing number of Islamic banks such as Libyan Islamic Bank, ila Bank, Bank Al Bilad, and Saudi National Bank. Backbase's extensive global reach also extends to leading banks in the APAC region, including ABBANK, BDO Unibank, Bank of the Philippine Islands, China Bank, EastWest Bank, HDFC Bank, JudoBank, OCB, Techcombank, and TPBank.

Riddhi Dutta, Regional Vice President of Asia at Backbase, remarked, "Islamic banks, especially in Asia, are keen to enhance their digital banking solutions to stay competitive. At Backbase, we've had the privilege of collaborating with Islamic banks across the globe, gaining invaluable insights into their unique needs and challenges. Our Engagement Banking Platform is designed with flexibility at its core, offering pre-built journeys and microservices that can be customized to meet the unique requirements of Islamic banking. Our partnership with Bank Muamalat exemplifies our commitment to support Islamic banks in their digital transformation endeavors. Additionally, we hold a deep appreciation for Malaysia's vibrant Islamic banking culture and dynamics, which stand as a beacon of innovation and growth in the global Islamic finance sector."