The Times Australia
Google AI
News From Asia

.

Reckitt Hong Kong eCommerce campaign crowned Bronze in "Best eCommerce Campaign - Content Marketing" and shortlisted for the newly launched category of "Best Use of Analytics and Data Insights" in Asia eCommerce Awards 2023

Reckitt’s Customer Review eCommerce campaign successfully leveraged data insights to refine ad targeting and content strategies, driving a significant fivefold increase in Return-on-Ad-Spent (ROAS) in just one month

HONG KONG SAR - Media OutReach - 24 November 2023 - Reckitt Hong Kong was awarded Bronze in "Best eCommerce Campaign - Content Marketing" and shortlisted for the newly launched category of "Best Use of Analytics and Data Insights" at Marketing Interactive's Asia eCommerce Awards 2023, recognising an exemplary performance of the Customer Review eCommerce Campaign, in which the refined ad targeting strategies and ad content with a "human touch" drove a significant growth of 533% in ROAS in June, compared to the average of offer-centric eCommerce campaigns from January to May 2023.

Read more: Reckitt Hong Kong eCommerce campaign crowned Bronze in "Best eCommerce Campaign - Content...

More Articles ...

  1. Bowtie Term Life Increases Max Insured amount to HK$20 million, Offering the Highest Insured Amount Among Online Life Insurances in Hong Kong
  2. AIA Singapore appoints Chief Marketing and Proposition Officer and Chief Technology Officer
  3. Graphisoft unveils AI-powered Visualizer for Archicad
  4. Chairman Chen Zhi and Prince Holding Group Recognized at World Business Outlook Awards
  5. ViewQwest Unveils AsiaConnect: A Game-Changing SD-WAN Fabric for Asia-Centric Enterprises
  6. Aon’s 2023 Global Risk Management Survey Highlights Cyber Attack/Data Breach as the Number One Business Risk for Organisations in Asia Pacific
  7. BITBEST Global Summit 2023 Concludes Successfully in Ho Chi Minh City: Ushering in the Dawn of the Digital Technology Era
  8. Procreate Dreams Launches on App Store, Unleashing Limitless Creative Potential Through Touch
  9. China Dongxiang Announces FY2023/24 Interim Results, Distributes Interim Special Dividend of RMB0.71 cents per share, Accumulative Payout Ratio Totalled 72%
  10. Get Ready For The NewSpace Economy With OASA
  11. The 2023 China-Europe Forum on Offshore New Energy Development: Strengthen China-Europe Cooperation on Offshore Renewables for A Shared Green Future
  12. Lendela secures US$5M in oversubscribed Series A round to bring more transparency to Asia-Pacific’s lending industry
  13. Dorsett Wanchai, Hong Kong Recognized for Sustainable Excellence and Exceptional Service
  14. Winners Announced for the ‘Greater Bay Area Outstanding Women Entrepreneur Awards 2023’
  15. Hong Kong Life’s Grand Fortune Whole Life Protection Plan All-rounded care for your needs
  16. Xinjiang folk artist sings for Sayram Lake with original ecology music
  17. OR builds on its track record of PTT lubricants innovation to grow in international markets by leveraging its well-established distribution network and strategic partnership
  18. Transforming to FutureCoal: The Global Alliance for Sustainable Coal
  19. CityProg 2023 Hong Kong Design Festival Communicating Circularity • Celebrating Local Game Changers
  20. BodyAid launches Ginger Anti-hair Loss Shampoo and Conditioner Products
  21. "A Fairytale Christmas" Is Coming To Pacific Place! Experience A Magical Adventure Like No Other This Season
  22. APAC cities continue to be some of the world’s most connected and prominent as emerging hubs in South Asia gain ground
  23. FBS and SUKA Society Make an Impact: New Classroom and School Kits for Sabah Students
  24. Appier empowers brands to gain a competitive edge in the AI revolution by targeting five key marketing objectives
  25. The 8th Maritime Silk Road (Fuzhou) International Tourism Festival Launch Ceremony Held
  26. Blofin Breaks Into Top 25 Derivatives Exchange Ranking on CoinMarketCap and Achieves Top 6 on CoinGecko
  27. Tongcheng Travel Rides on Industry Revitalization, Delivers Strong Earnings in 2023Q3, 
Adjusted Net Profit Rises by 146.5% to RMB620.6 Million
  28. Hong Kong Retains Top Ranking as Asia Pacific’s Most Expensive Retail Destination
  29. Yangtze Culture Forum: Gathering for a Sustainable Future with Friendship and Wisdom
  30. Merry Box-mas! 7-Eleven Partners with ANNA SUI and Sanrio Hong Kong to Debut 6 Sanrio Characters' On-the-Go Mini Boxes, Blending Cuteness and Style for a Fun Festive Season
  31. Molex Expands European Manufacturing Footprint and Capabilities with State-of-the-Art Campus in Poland
  32. ONYX Hospitality Group Shines Bright at ITB Asia 2023, Unveiling Its Potential
  33. The Raw. Brings Real-Time Skincare Consultation to Malaysians on Shopee Live
  34. TiE Global Summit 2023 Debuts in Singapore, Fuelling Entrepreneurial Innovation and Collaboration
  35. Schneider Electric drives Generative AI productivity and sustainability solutions by integrating Microsoft Azure OpenAI
  36. Kitchen Showdown Unveils Exciting Culinary Team-Building Experiences This Festive Season
  37. Behind subtle thoughts: a glimpse of Lhasa's 1,300-year-old street renovation
  38. Crown World Mobility Wins Best Mobility & Orientation Consultancy at HR Vendors Of The Year 2023
  39. Fulum entered into Strategic Cooperation Agreement with renowned Japanese F&B corporation Sunpark
  40. AI-Powered Dobin to Unveil Groundbreaking "Financial Insights" Feature at Singapore FinTech Festival
  41. Beijing Tong Ren Tang Stroke Prevention Campaign Spread love, promote care, and foster a well-balanced life.
  42. Gaw Capital Partners Ranks 3rd in PERE's 2023 Proptech 20 with Notable Increase in Capital Raised
  43. Yung Kee Restaurant Collaborates with Perfume Trees Gin
  44. SonicWall Acquires Managed Detection and Response Services Tailor-Made for MSPs/MSSPs
  45. Winners Announced for the ‘Greater Bay Area Outstanding Women Entrepreneur Awards 2023’ Showcasing Extraordinary Women Creating a New Leadership Style for the Greater Bay Area
  46. TRON Founder Justin Sun and TRON Receive Top Awards at Wiki Finance EXPO
  47. Celebrate Christmas and the ‘Gift of Each Other’ at LANDMARK
  48. Wine Connection Presents the Annual Wine Tasting Fair 2023: A Celebration for Connoisseurs
  49. Schneider Electric Hong Kong President Jonathan Chiu has been named Sustainability Leader of the Year at the HKMA Hong Kong Sustainability Award 2023
  50. Redbreast Irish Whiskey Teams Up With Cian Ducrot To Shed Light On The Loss Of Morning Bird Song With Wake Up Call Performance

Times Magazine

Freak Weather Spikes ‘Allergic Disease’ and Eczema As Temperatures Dip

“Allergic disease” and eczema cases are spiking due to the current freak weather as the Bureau o...

IPECS Phone System in 2026: The Future of Smart Business Communication

By 2026, business communication is no longer just about making and receiving calls. It’s about speed...

With Nvidia’s second-best AI chips headed for China, the US shifts priorities from security to trade

This week, US President Donald Trump approved previously banned exports[1] of Nvidia’s powerful ...

Navman MiVue™ True 4K PRO Surround honest review

If you drive a car, you should have a dashcam. Need convincing? All I ask that you do is search fo...

Australia’s supercomputers are falling behind – and it’s hurting our ability to adapt to climate change

As Earth continues to warm, Australia faces some important decisions. For example, where shou...

Australia’s electric vehicle surge — EVs and hybrids hit record levels

Australians are increasingly embracing electric and hybrid cars, with 2025 shaping up as the str...

The Times Features

Freak Weather Spikes ‘Allergic Disease’ and Eczema As Temperatures Dip

“Allergic disease” and eczema cases are spiking due to the current freak weather as the Bureau o...

The Man Behind Sydney’s New Year’s Eve Midnight Moment: Jono Ma

When the clock strikes midnight on New Year’s Eve, Sydney will ring in 2026 powered by a high-volt...

Australians Can Choose Their Supermarket — But Have Little Independence With Electricity

Australians can choose where they shop for groceries. If one supermarket lifts prices, reduces q...

Sweeten Next Year’s Australia Day with Pure Maple Syrup

Are you on the lookout for some delicious recipes to indulge in with your family and friends this ...

Operation Christmas New Year

Operation Christmas New Year has begun with NSW Police stepping up visibility and cracking down ...

FOLLOW.ART Launches the Nexus Card as the Ultimate Creative-World Holiday Gift

For the holiday season, FOLLOW.ART introduces a new kind of gift for art lovers, cultural supporte...

Bailey Smith & Tammy Hembrow Reunite for Tinder Summer Peak Season

The duo reunite as friends to embrace 2026’s biggest dating trend  After a year of headlines, v...

There is no scientific evidence that consciousness or “souls” exist in other dimensions or universes

1. What science can currently say (and what it can’t) Consciousness in science Modern neurosci...

Brand Mentions are the new online content marketing sensation

In the dynamic world of digital marketing, the currency is attention, and the ultimate signal of t...